Our product development ideas are equally incredible and edible
Consumer tastes are always changing, so developing your products is vital to stay ahead of the game.
We help to create new, or reformulate existing recipes, conduct nutritional analysis for labelling and legislation, or help develop processes such as removing food additives, colourings, flavourings and texture modifiers.
We have particular expertise in:
Understanding consumer preferences
Our sensory suite and consumer panels enable you to assess product acceptability, test the impact of product and process developments, compare products and benchmark, and quality control through batch testing.
We also have expertise in consumer psychology and behaviour, to help you with marketing, and designing and evaluating dietary interventions. For example, psychological research to determine feelings of satiety (fullness), psychological factors affecting food choice, the influence of neurotransmitters and gastrointestinal mechanisms on eating behaviour and appetite.
Analytical solutions in food production
Understand and develop your products at a micro level through food analysis and microbiology.
We can help you analyse nutritional elements, develop pro-biotic food products, conduct shelf-life assessments, understand any impact that packaging has on micro activity and shelf life, and use micro-organisms to dispose of waste foods. We also conduct research into nutrition and chronic disease.
Use of novel and natural ingredients
If you're looking for new ingredients to give your products a unique twist, or looking for substitute ingredients for reformulation or cost engineering, we can help you to find innovative product solutions, enhance customer perceptions and develop new product ranges.
Food and social policy
Understanding the wider context of the food industry and longer term shifts in society is an important part of future-proofing. We have expertise in diet and health, obesity among children and adults, influences of culture, class, gender and ethnicity on food choice, food poverty, the social meaning and symbolism of food and food and environmental issues.
