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Issued:10/07/12
A graphic design student from Sheffield Hallam University has scooped a prestigious award for her quirky illustrations of well-known English phrases.
Becky Roberts, who is graduating from the University this year, won the 'Best in Show Award' at the New Blood exhibition - Design and Art Design's (D&AD) annual showcase of new talent.
D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity.
A graphic design student from Sheffield Hallam University has scooped a prestigious award for her quirky illustrations of well-known English phrases.
Becky Roberts, who is graduating from the University this year, won the 'Best in Show Award' at the New Blood exhibition - Design and Art Design's (D&AD) annual showcase of new talent.
D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity.
Becky won the top award with her illustration project, 'Idioms', which explores some of the most unusual phrases in the English language, such as 'keep your chin up' and 'eat your heart out'.
Becky, 23, who is from Sheffield but is planning to move to London, said: "My inspiration for the project came from an interest in informal language and unusual phrases that I had heard family and friends use over the years.
"My illustrations are quite light hearted and I don't like to take myself too seriously so I just had fun playing around to produce my final illustrations.
"Winning the award meant a lot to me because it has given me a lot of confidence in a difficult part of my life where I'm transitioning from studying to work. I hope it will help me with finding freelance work."
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Professor Chris Rust, head of art and design at Sheffield Hallam, said: "D&AD awards set the standard for creative excellence in Britain and underpin our country's leadership in design.
"For one of our students to be recognised by D&AD for the best work in their annual New Blood show is a huge vote of confidence in her potential to influence the industry and our cultural life, but also an endorsement of the richness of our Graphic Design programme and the way in which students are encouraged to develop their individual strengths."
The New Blood exhibition is D&AD's annual showcase of the best graduates from its Education Network. The 2012 exhibition took place in east London on Tuesday 26 and Thursday 28 June.
Around 50 other universities had stands of work at the New Blood exhibition and certificates for outstanding pieces of work were given throughout the show.
Becky's work can be viewed on her website.
For press information contact: Jade March on 0114 225 4959 or email pressoffice@shu.ac.uk
