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Guy’s research focuses on planning for major international sports events and their legacies, and marketing communications, in particular, sponsorship. He is the author of four worldwide selling books and is chair of the Academy of Sport and Physical Activity at the University.
Expertise:
- Olympic legacy planning
- Sport management
- Sport event marketing and communications
- Sport sponsorship
Notable media coverage:
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Guy has extensive media experience and has been interviewed by outlets all over the world. He is available for both print and broadcast interviews.
- South Yorkshire Sport [25 May 2011]
Sheffield Hallam's sport science is on the rise - bbc.co.uk [28 September 2011]
Brazilian judo team gets a firm hold on Sheffield - Sheff Biz [November 2011]
Russian Universities look to learn from Sheffield Hallam
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