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Issued:16/04/13
Ryder Cup Europe has appointed Sheffield Hallam University's Sport Industry Research Centre (SIRC) to undertake the economic impact and benefits study of the 2014 Ryder Cup.
SIRC has a proven track record of undertaking economic impact studies at some of the world's most prestigious events having previously worked with The Open Championship in Scotland, using its eventIMPACTS method.
Richard Hills, Europe’s Ryder Cup Director, said: “We are delighted to confirm the appointment of the Sport Industry Research Centre. Assessing the economic impact of The Ryder Cup is of huge importance and we are confident that SIRC’s extensive research and proven methodology will highlight the value of investing in this great event to our host nation, our host venue and event partners.”
The eventIMPACTS method was devised by SIRC and partners, including EventScotland and is now considered one of the industry’s most comprehensive models for assessing an event’s effect on local, regional and national economies.
It has been used to great effect at the Irish Open, the Women's British Open and The Curtis Cup in addition to recent major studies of Wimbledon, The ATP World Tour Finals, The London Marathon, Rally Ireland and The Tour de France Grand Départ.
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The model will see SIRC gathering information from the broadest possible cross section of parties involved in The Ryder Cup, which will take place at The Gleneagles Hotel in Perthshire, Scotland from September 26 to 28, 2014.
Professor Simon Shibli, co-director of SIRC, said: “After the brilliant recent editions of The Ryder Cup at Celtic Manor in 2010 and last year at Medinah, we welcome this opportunity to work with Ryder Cup Europe on another iconic event. Whilst spectators and television viewers see an awesome spectacle, behind the scenes there are significant economic and wider legacy benefits. We plan to measure these and to demonstrate the event's value to Scotland and its economy.”
The final report will be available once The 2014 Ryder Cup is concluded.
For press information contact:Laurie Harvey on 0114 225 2621 or email pressoffice@shu.ac.uk
