Modules

Enterprise environment
This module looks at the macro environment, its impact on the strategic choices an organisation can take and how the business can monitor and utilise this key information to maximise its competitive advantage.

Topics include • contemporary business issues • environmental scanning and analysis • impact analysis • scenario planning • sustainable competitive advantage • management of stakeholder expectations.

Entrepreneurial marketing and innovation
This module includes the application of marketing and innovation theories and frameworks, innovation process, options and strategies.  Along with the commercialisation of new products and services.

Topics include content • alternative entrepreneurial marketing approaches • sources of innovation • nurturing and capitalising on creativity • strategic decision making • managing growth • implementation of strategies.

Entrepreneurial skills
This module is about developing innovative and creative thinking skills. Applying these in context (individual, group and organisation level) is a key aspect of this module along with developing effective networks to support this and other functions of a business.

Topics include • creative leadership • perceptions • sensemaking • networking • imagination • futureology.

Leadership and strategies for change
This module covers critical analysis and application of leadership theories and strategies for change.  It looks at the practice of leadership of change and draws from research and theory. You can reflect on and explore your experiences as agents/participants of change.

Topics include • the nature of leadership • organisational change • the management of leadership and change (theory and practice) • emergent themes in the management of change.

Strategies for growth
The application of frameworks and theories for business growth and how planning supports this are key aspects of this module.  This is linked with formulating strategic responses to managerial problems.

Topics include • business planning • opportunity recognition • understanding business failure • business growth and development • turnaround strategies • innovation and new product development.

Enterprise management project 
This is a practical double credit module where you will take on the role of a consultant to a business client who is facing a challenge e.g. around innovation, change, growth or business development.  You will utilise a wide range of theories, techniques, approaches and concepts in enabling the business to address its challenges.

Topics include • problem solving • consultancy skills • organisational diagnostic • contracting • evaluation • ethical and professional issues in consultancy.

Academic research and reflection
This module prepares you for your dissertation. You will develop a critical and reflective approach by pursuing a specific problem or issue that interests you. This involves developing terms of reference for your project, with objectives. You begin to critically evaluate published empirical research, as it applies to the issue or problem of your choice. You begin to develop an understanding of your research topic, which is continued in more depth for your dissertation.

Topics include • management research • marketing theories and thinking • the role of theory • research design and evaluation.

Professional development 
This module focuses on your professional skills and career development.  It will enable you to understand your strengths and limitations and how to push these forward and enhance your own skill set.  This module links closely with others particularly the enterprise management project.

Topics include • critical analysis • reflection • action learning • action planning and implementation.

Dissertation
Through independent study, you develop research skills by exploring an issue that is relevant to a chosen organisational issue. You are encouraged to critically assess current theories and perhaps question conventional wisdom. Through secondary and primary research you investigate your research topic to arrive at a deeper understanding of your chosen issue.

Topics include • self directed project • literature analysis • data presentation • critical evaluation • practical application • application of theories and concepts.