MSc Food Consumer Marketing and Product Development

with optional work experience route

Attendance

Full-time

Full-time, 12 months

Starts September

At a glance

About this course

The course is for anyone wishing to develop a career specialising in food product development, food consumer marketing or retailing within the international food sector.

As the food industry grows worldwide, it is creating a need for skilled practitioners who can demonstrate the relevant applied knowledge, combined with management and leadership capability. Food organisations need well qualified practitioners and managers to develop, commercialise and deliver their products to the marketplace in an efficient and effective manner. This course allows you to develop the attributes and competencies required to meet this need.

The knowledge and expertise you gain from the course enables you to develop or expand your career horizons within the food industry. Career opportunities exist at an international level within organisations such as food producers, food manufacturers and food retailers.

You choose between a full-time MSc or an MSc with work experience. This offers a UK or overseas work placement of typically 12 months. It improves your skills and employability by giving you real experience in the food industry. Download our work placement guide (PDF, 52KB) for more information.

There is also the potential to progress to PhD or DBA study after successfully completing the masters degree.

Associated careers

There are potential career opportunities in the following food related areas • food product and process development • food consumer and market research • food merchandising and marketing • consumer insight • food safety and quality management • food innovation.

Course content

Semester one modules

• developing food concepts and products • marketing • food processing, safety and quality management • research methods • sector industry analysis

Semester two core modules

• developing food concepts and products • food merchandising • managing people • dissertation

Semester two options

Choose one from • food consumer behaviour • population nutrition

Assessment

Individual and group coursework • essays • reports • portfolio of evidence • dissertation

The optional module population nutrition is partly assessed by examination.

Entry requirements

Normally one of the following in a relevant subject
• an honours degree, 2.2 or above
• an equivalent recognised qualification
• an HND with significant relevant industrial experience

Relevant subjects include • business • science • social science • a food related discipline

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation.

Work Experience Route
If English is not your first language you will need an IELTS score of 6.5 with a minimum 5.5 in all skills.

Non Work Experience Route
If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. This is a pre-masters course that provides the opportunity to improve your English language skills and business knowledge. After passing this diploma we automatically offer you a place on this course.

Fees

Home and EU students

2013/14 academic year

Full-time – typically £5,355 (or £6,885 with a work experience placement)

International students

2013/14 academic year

Typically £12,060 without work experience placement, or £13,500 with work experience placement

2014/15 academic year

Typically £12,150 without work experience placement, or £13,650 with work experience placement

How to apply

Complete the application form available at www.shu.ac.uk/study/form

Contact details

For more information contact Sheffield Business School, Sheffield Hallam University, Stoddart Building, City Campus, Sheffield S1 1WB. Phone +44 (0)114 225 2820, fax +44 (0)114 225 5268, e-mail sbs@shu.ac.uk