BA (Honours) Languages with Marketing (Spanish)
UCAS code
R4N5Attendance
Full-time
Four years full-time (including one year work placement)At a glance
Study two languages and take advantage of a demand for marketing professionals with language expertise. You spend 18 months abroad with six months spent in a foreign university and 12 months working for a Spanish speaking organisation, perfecting your language skills and developing your business experience.
Key points
• Take advantage of a demand for marketers with language expertise.
• Use our high-tech digital language labs to improve your language skills.
• Spend six months studying abroad and 12 months working in a Spanish-speaking organisation abroad.
• Study Spanish plus an additional language from either French, German or Italian.
What is languages with marketing?
Knowledge of other cultures and the ability to speak other languages are valuable skills for businesses operating internationally. This expertise enables marketers to understand customers and respond to their requirements profitably.
About this course
Develop the subject and language skills needed to take advantage of a growing demand for marketing professionals with language expertise.
You study two languages consisting of Spanish with another foreign language. You can choose your additional language from a selection of • French • German • Italian. Italian is offered at beginner level only. Your non-language modules studied abroad will cover marketing topics, such as managing markets and business marketing and sales skills.
You study two languages made up of either
• two languages at post-A level/AS level
• or one at post-A level/AS level and one at post-GCSE or beginner level
Use the latest methods to quickly increase your language fluency in modern facilities designated for language students. This includes high-tech multimedia digital language laboratories and computer facilities, as well as social areas for informal learning. We encourage a strong student community across our language courses.
This also includes a peer mentoring programme and tandem language practice with native speaking language assistants, which helps to improve your conversation skills and helps you get to know other students on your course.
The marketing components of the course enable you to develop your knowledge of key marketing concepts and theory and your understanding of how to apply this to different customer markets. You also gain an understanding of the global marketplace and of strategic marketing.
As part of your course, you spend 18 months abroad. This includes six months at one of our partner universities. You spend this study time in the country of your weaker language.
You spend 12 months on placement in an organisation based in a Spanish-speaking country. If you have two A level languages you can discuss your options with your tutor and choose which language is spent on placement and which is spent as study abroad.
Your placement is a great opportunity to gain valuable international business experience. It helps you develop your skills and language ability, and significantly enhances your employability.
You can apply for placements with international organisations such as Bosch, Spain and Iberia Airlines, Spain.
Key areas of study
Key areas include • Spanish language • your chosen additional language • language across cultures • marketing research • business, society and culture • understanding and managing customers • global marketing • strategic marketing.
Associated careers
As a graduate of this course you have a wide choice of career options open to you, both in the UK and internationally.
You can find careers in multinational organisations and in firms with international operations.
Course content
Year one modules
• language 1 • language 2 • business, society and culture 1 and/or language across cultures • understanding and managing customers • marketing research
Year two modules
• language 1 • language 2 • business, society and culture 2 or cross cultural awareness 2 • managing markets or equivalent module abroad • business marketing and sales skills or equivalent module abroad
You study for one semester in a foreign university in the country of one of your chosen languages.
Year three
• work placement abroad in the country of your stronger language
Final year modules
• language 1 • language 2 • business, society and culture 3 or global issues in contemporary society • global marketing • strategic marketing
Assessment
• examinations • coursework • presentations • group work • translation and interpreting exercises • written assignments • project work
Entry requirements
2014 entry requirements
Normally, five GCSEs at grade C or above including English language and mathematics, plus one of the following
• 280 points including at least 160 points from two GCE/VCE A levels or BTEC National qualifications or one AVCE double award. We accept general studies. You must have at least one A level (minimum grade E) or one AS level (minimum grade C) in one of your chosen programme languages.
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.
2013 entry requirements
Normally, five GCSEs at grade C or above including English language and mathematics, plus one of the following
• 280 points including at least 160 points from two GCE/VCE A levels or BTEC National qualifications or one AVCE double award. We accept general studies.
You must have at least one A level (minimum grade E) or one AS level (minimum grade C) in one of your chosen programme languages.
Fees
International students
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
How to apply
You apply for this course through UCAS.
Contact details
For more information or to check the progress of your application phone +44 (0)114 225 5555, fax +44 (0)114 225 2167, e-mail admissions@shu.ac.uk