Key points
• Gain the creative and technical skills needed to produce new media products.
• Learn industry-standard tools such as Adobe and Apple software in state-of-the-art facilities.
• Develop project management skills to manage creative media teams.
• Strong industry best practice course ethos, supported by lecturers who are active practitioners.

What is digital media production?
The rapid development of new technologies has fuelled expansion of the media industry, presenting new and exciting opportunities for creative practice in digital media.

Digital media technologies are converging through continuing developments in • digital TV • the internet • games • streaming media • advertising • social media • portable entertainment.

This is increasing the need for stimulating and innovative creative media content.

Develop the creative and technical skills you need to work with new technologies and emerging platforms such as • interactive TV • gaming • mobile apps • streaming media • social media.

You learn to use the latest digital media software, such as Adobe Flash, After Effects, Dreamweaver and Premiere as well as Final Cut Pro and audio editing in state-of-the-art Apple Mac suites.

You can also access movie and still cameras, a film studio, mobile application development devices, dedicated sound studios and a green-screen facility. We give you creative freedom in your projects to help you build your confidence in self-expression.

This course offers a strong emphasis on practice based modules with a personalised path of study as you choose and build the modules that suit your interests and passion. An understanding of theoretical context underpins your practical projects.

In levels one and two you study research methods and complete work-based learning projects, based on live client briefs. You also complete projects on • post-production • applied photography • project management • film making • app design and development • graphic design.

Level three involves a large creative practice project, studying digital media futures, motion graphics and the social impact of digital media.

Throughout the course you design and produce new media products and work on multidisciplinary creative projects in film, animation and games. You also learn how to manage creative teams successfully and develop skills in project management. These key skills prepare you for a career in the creative digital industries through building your confidence, interpersonal and communication skills.

To allow you to demonstrate your skills and achievements, you build a portfolio of work as a showcase for potential clients and employers.

You graduate from this course with the software skills, project management and production skills, and the new media technology knowledge you need to take advantage of the tremendous growth in the digital media and creative arts industries.

New business start-up
We can provide you with the skills you need to set up your own business through our Enterprise Centre. Our specialist business start-up unit, The Hatchery, also provides additional free support and office space, as well as business mentors with experience in your business area.

Venture Matrix
The course integrates the award winning and unique work-based learning scheme. It develops students' employability and enterprise skills through real life work-related projects that are accredited as part of your degree.

Key areas of study
Key areas include • digital media technologies • graphic design for digital media • motion graphics • applied photography • project management • post-production • 3d graphics and animation • app design and development • applied photography • digital media futures • social impact of digital media