BA (Honours) Digital Media Production
Attendance
Part-time
Part-time typically six years, maximum eight years
At a glance
Gain the creative and technical skills needed to design and produce new media products, such as interactive TV, web, apps and games. You learn in state-of-the-art facilities with access to the latest digital media software. You gain confidence in managing creative teams successfully.
Key points
Gain the creative and technical skills needed to produce new media products.
Learn industry-standard tools such as Adobe and Apple software in state-of-the-art facilities.
Develop project management skills to manage creative media teams.
Strong industry best practice course ethos, supported by lecturers who are active practitioners.
What is digital media production?
The rapid development of new technologies has fuelled expansion of the media industry, presenting new and exciting opportunities for creative practice in digital media.
Digital media technologies are converging through continuing developments in digital TV the internet games streaming media advertising social media portable entertainment.
This is increasing the need for stimulating and innovative creative media content.
About this course
Develop the creative and technical skills you need to work with new technologies and emerging platforms such as interactive TV gaming mobile apps streaming media social media.
You learn to use the latest digital media software, such as Adobe Flash, After Effects, Dreamweaver and Premiere as well as Final Cut Pro and audio editing in state-of-the-art Apple Mac suites.
You can also access movie and still cameras, a film studio, mobile application development devices, dedicated sound studios and a green-screen facility. We give you creative freedom in your projects to help you build your confidence in self-expression.
This course offers a strong emphasis on practice based modules with a personalised path of study as you choose and build the modules that suit your interests and passion. An understanding of theoretical context underpins your practical projects.
In levels one and two you study research methods and complete work-based learning projects, based on live client briefs. You also complete projects on post-production applied photography project management film making app design and development graphic design.
Level three involves a large creative practice project, studying digital media futures, motion graphics and the social impact of digital media.
Throughout the course you design and produce new media products and work on multidisciplinary creative projects in film, animation and games. You also learn how to manage creative teams successfully and develop skills in project management. These key skills prepare you for a career in the creative digital industries through building your confidence, interpersonal and communication skills.
To allow you to demonstrate your skills and achievements, you build a portfolio of work as a showcase for potential clients and employers.
You graduate from this course with the software skills, project management and production skills, and the new media technology knowledge you need to take advantage of the tremendous growth in the digital media and creative arts industries.
New business start-up
We can provide you with the skills you need to set up your own business through our Enterprise Centre. Our specialist business start-up unit, The Hatchery, also provides additional free support and office space, as well as business mentors with experience in your business area.
Venture Matrix
The course integrates the award winning and unique work-based learning scheme. It develops students' employability and enterprise skills through real life work-related projects that are accredited as part of your degree.
Key areas of study
Key areas include digital media technologies graphic design for digital media motion graphics applied photography project management post-production 3d graphics and animation app design and development applied photography digital media futures social impact of digital media
Associated careers
As a graduate of this course you can work in a range of creative industries. Your skills and knowledge give you the ability to identify new or different uses for digital media technologies in television, film or interactive media industries.
Graduates from this course have built careers in interactive website and mobile platform development e-communication streaming media services mobile application development social media analysis interactive photography digital marketing.
They work for agencies and companies such as Discover Social Media Platform People Google Capture Marketing Bezeir Xbite.
Others have established their own companies or work in freelance roles.
Professional recognition
This course is recognised as meeting the British Kinematograph, Sound and Television Society's accreditation criteria of industrial relevance and professional practice.
Course content
Level one modules
digital media technologies graphic design for digital media researching creative industries critical analysis practice skills integrated project
Level two modules
applied photography visualising ideas web-based media and applications digital media business, enterprise and entrepreneurship integrated project option
Level three modules
digital media futures social impact of digital media creative practice project
Assessment
coursework portfolios projects
Entry requirements
Normally GCSE English language and mathematics at grade C or above, plus one of the following
240 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. AS levels and Key Skills may count towards these points.
Access an Access to HE Diploma with at least 45 credits at level 3 from a QAA-recognised Access to HE course, in an art or media-related programme, or an equivalent Access to HE certificate
If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
If your application is successful, you will be invited to attend a selection event with a portfolio of work to demonstrate your ability. Download our application guidance to ensure you understand the selection process and how to produce a strong application and portfolio.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Fees
Home and EU students
2013/14 academic year
Typically £4,500 a year
How to apply
Complete the application form available at www.shu.ac.uk/study/form
Contact details
For more information or to check the progress of your application phone +44 (0)114 225 5555, fax +44 (0)114 225 2167, e-mail admissions@shu.ac.uk