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At a glance
Study on a course designed for enthusiastic and innovative fashion designers wanting to push the boundaries of fashion design. Based in industry-standard workshops with state of the art facilities, you work on real-world briefs set by professionals. You can enter national and international design competitions and visit major fashion centres such as London, Paris and New York, before building your professional experience by applying for internships and placements with major labels like Jigsaw and Animal.
Key points
• Develop your individual creativity and strengths to help you become a unique designer with strong creative awareness.
• Build your reputation and professional skills working on real design briefs for real world organisations.
• Enter national and international competitions to showcase your abilities.
• Graduate with a portfolio of work that demonstrates your ability to deliver original and creative designs.
What is fashion?
In general terms fashion is about anticipating and generating change. It is an expression of what people feel and think, and it is a distinctive trend in the look and dress of a person.
Fashion is about change and evolution; it is a mix of cultural, social, historical, economic and political influences. And above all, fashion is a language, which tells a story about the person who wears it.
For more information about fashion go to www.britishfashioncouncil.co.uk
If you have the flair and ambition, this course can help you become a highly individual and innovative designer within the fashion industry. We build on your strengths and individual creativity, and help you develop your design skills and creative awareness.
With an emphasis on creativity and concept generation, we encourage you to create your own distinctive design philosophy. You study the design process, focusing on a conceptual approach to research, design development, cut, construction and the styling of your collection.
The course features a number of exciting live projects working to professional design briefs. You also gain experience and exposure by entering national and international competitions.
You design and create your work in professionally equipped design studios and fashion workshops that house digital garment manufacturing equipment, pattern-cutting software and flat-bed cutting equipment.
You can also use the University’s wider creative facilities, including professional photography studios, printing facilities, and laser cutting technology. Critical theory underpins studio-based projects throughout.
Our course team who are all fashion specialists, help you to identify and shape your future career direction.
You may be able to complete work placements with some of the industry’s leading brands such as • Debenhams • George • Jigsaw • Mamas and Papas. You can also apply for student internships with leading designers such as • Iris van Herpen • La Sensa • Cunnington and Sanderson • Reem • Animal • Smythsons.
Our students have also explored and experienced other areas of the industry with placements at Wonderland and Attitude magazines.
Your industry knowledge and skills are enhanced by organised events and study visits in London, Paris and New York as well as regular events across the UK.
The course culminates in showcasing your abilities with a collection of 2D and 3D work for your final exhibition.
You graduate with a portfolio of work that demonstrates your ability to deliver creative and original responses to complex design briefs and to help push the boundaries of fashion design.
Key areas of study
Key areas include • fashion design • fashion styling • innovative pattern cutting • cad and fashion technology • fashion marketing • fashion entrepreneurship • fashion craft.
The UK fashion industry has 35,000 businesses, employs 156,000 people, with 20,000 using design skills as part of their work. Businesses involved in design include in-house designers, design consultancies, freelance designers, couturiers, bespoke tailors and independent design labels.
Part-time – typically six years, maximum eight years
Complete the application form available at www.shu.ac.uk/study/form
2013/14 academic year
Typically £4,500 a year
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/funding
• coursework • portfolios • projects
Chelsey Crossland set to impress at London Fashion Week
A fashion design student from Sheffield Hallam has been shortlisted for a prestigious fashion award that will see her designs showcased at London Fashion Week.
Chelsey Crossland, who is graduating this year, has been shortlisted for the Future Optimism competition – Fashion Awareness Direct's (FAD) annual showcase of new talent.
Chelsey qualified with her eco-friendly fashion collection, ‘A Home at the End of the World', which uses existing garments and leftover fabrics to create something new and give the clothing a new lease of life.
Her two outfit designs will be presented during London Fashion Week and will be judged by leading professionals in the industry, including iconic fashion journalist and talent spotter Hilary Alexander.
Chelsey, 22, originally from Rawmarsh in Rotherham, who now hopes to work as a designer within a luxury fashion company, said 'To be shortlisted is an amazing opportunity and it came as a massive shock. I am really excited to show my work at one of the most prestigious fashion events.
'Ethical clothing is now being transformed by exciting designers and they are taking it to high end fashion and expanding it into all clothing areas.'
David Morrish, fashion lecturer at Sheffield Hallam, said 'We are all very proud of Chelsey and what she has managed to achieve. It is a testament to the hard work she has invested into addressing this challenging and exciting competition brief.'
Future Optimism is this year's FAD competition for undergraduate fashion students. The final catwalk event will take place as part of London Fashion Week which runs 15–19 February 2013.
The shortlisted work is available to view online www.fad.org.uk/archives/4130the_2013_finalists/index.php
Christopher Bailey receives honorary doctorate
Christopher Bailey, chief creative officer of British luxury brand Burberry, has received an honorary doctorate from Sheffield Hallam University, which he describes as 'an incredible place, with inspiring students and a diverse and individual style'.
Christopher received his honorary doctorate in front of an invited audience of Sheffield Hallam fashion students and academics, along with representatives from the city's fashion industry.
The award was given in recognition of his services to the fashion industry and his charitable work in the UK.
Christopher enjoyed the opportunity to tour the University's facilities and meet some of the students before the ceremony. He also conducted a 20 minute question and answer session with the students, during which he gave them advice on staying focused on what they want to achieve. He said: 'The great thing about this university is its diversity. There are people making things from steel, from wood, from stone, from cloth - all in the same place. That is really inspirational.'
In his role as chief creative officer, Christopher is responsible for the design of all Burberry collections and products, as well as advertising, corporate art direction, architectural design, multi-media content and overall brand image.
Accepting his award, Christopher said: 'It is a privilege and an honour to become a part of Sheffield Hallam University. I have been to a lot of universities and what I have seen today is up there with the best in the UK.
'Today has been really inspiring and although the fashion course is relatively new, it already feels very established and has a clear point of view. It is a very diverse place and everyone here is displaying their own individuality. Be inspired by the passionate leaders you have here and by the different approaches and techniques that you will experience.
'I'm from Yorkshire and home means an awful lot to me. It is wonderful to have such an incredible and inspiring learning place at the heart of the region. Thank you for having me as part of your gang.'
Professor Philip Jones, Vice Chancellor of Sheffield Hallam University said: 'We were delighted to welcome Christopher to the University. He has inspired our students and given them some invaluable advice and feedback that will shape their futures.
'We were particularly pleased to show Christopher the breadth of creative courses that we delivered here at Hallam and to show how our students use our state of the art facilities to turn their creative ideas into reality.'
