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Read the course leader's introduction to the course.
This course is for those who want to develop or enter a career in marketing, particularly in international organisations. To be successful in dynamic markets, you need the skills, knowledge and attitudes to ensure you manage effectively.
During the course you develop an appreciation of the main international marketing management skills needed for the twenty first century.
These include
• practical problem solving skills that companies use in international markets
• the ability to tackle real company projects in international market research
• management research skills to identify and understand customers and competitors
• cross cultural understanding to become an effective international manager
• a working knowledge of important software tools for management decision making
• confidence in your ability to a professional and a manager
As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision. This course provides you with the knowledge and skills to work as an international marketing manager.
Working on the consultancy project in mixed groups gives a realistic experience of project management and allows you to apply your marketing knowledge to a real situation.
Find out more about MSc International Marketing
Related courses
Full-time
September start – typically 12 months
January start – typically 15 months but you can complete it in 12 months
Complete the application form available at www.shu.ac.uk/study/form
2013/14 academic year
Typically £5,355 for the course
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/funding
2013/14 academic year
Typically £12,060 for the course
2014/15 academic year
Typically £12,150 for the course
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
• coursework
This course reflects the professional requirements of the Chartered Institute of Marketing.
Evert Veenhoven, Holland,
MSc International Marketing, 2008 graduate
'The course teaches you to apply the theories you study to practical scenarios. This ensures that you really learn to understand the theory. You apply this knowledge to work-based scenarios and real life case studies.
'The best bit of the course was the consultancy project, as this resulted in me gaining my current job. I was working at Vodafone while writing my dissertation, so that I could put it into the context of what I was doing, which really helped.
'I like the fact that we did not have exams, instead it was more coursework and project based. I am more determined and motivated with this type of learning, so I think I got a lot more out of the course.'
Terry Su
MSc International Marketing
`Studying at Sheffield Hallam was a totally different experience for me. The lecturers inspired and encouraged us to think, share our opinions and discuss them together. In Taiwan, my hometown, you are not encouraged to give your opinion or express your thoughts. This means you can lose your ability to evaluate things independently. Without the experience of studying here, I wouldn't notice how important "thinking" is.
`On this course I learnt how to cope with different situations, how to be a good leader, a good team member and get along with other students from different countries. Studying at Sheffield Hallam definitely turned me into a more competitive and adaptable person.
`The Entrepreneurship module was the most challenging and interesting for me. In Taiwan, people dream of working for a big company, having a stable and permanent job, we seldom think of creating our own businesses. To be an entrepreneur is too risky for us. I learnt that being an entrepreneur is a good thing, life can have many possibilities, you just need to prepare yourself well.
`Sheffield is famous for being a student-friendly city and this was the reason I chose to study here, everything is within walking distance.
`I now work for TDK, which is a Japanese multinational technology company, as account manager in charge of Foxconn, one of the biggest manufacturers. My role includes communicating with different people at different levels and my experiences on the course and in the UK help me to do this.'
Profiles
Evert Veenhoven, Holland,
MSc International Marketing, 2008 graduate
Terry Su
MSc International Marketing
Elizabeth Fulton Lye
MSc International Marketing
Welcome to the MSc International Marketing course at Sheffield Hallam University, a university with an excellent reputation for student support, teaching and learning. Many of our tutors have recent professional experience and bring relevant and topical examples into the classroom.
Masters-level study is an exciting and challenging prospect. You will be expected to take control of your learning and drive your own studies, probably more than you have ever done before. Your tutors expect you to research around your topic, read books, journals and internet articles outside the classroom and prepare for seminars.
The course offers a thorough grounding in marketing and opportunities for applied learning. You undertake a consultancy project with a real company, including a market research project. This allows you to learn about the reality of working with a client in a ‘live’ project. Past consultancy projects have investigated new market opportunities for a specialist engineering company, customer attitudes to a national UK charity, and competitor analysis for a small packaging company. Graduates from this course have gone on to work in marketing roles in large and small private sector organisations. Others work for major advertising agencies and marketing research companies across the world.
If English is not your first language this creates extra challenges, and opportunities to immerse yourself in another culture. Student services staff offer help with English language, academic writing, as well as counselling and support for health and housing needs. If you have a problem, let me or your student support officer know. If we can't help ourselves we probably know someone who can!
As course leader my job is to encourage and support you during your studies at Sheffield Hallam. I believe passionately that education will help you to achieve your goals and reach your full potential.
I look forward to meeting you and helping you get where you want to be in your future career.
Profiles
Elizabeth Fulton Lye
MSc International Marketing
