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MSc International Marketing

Full-time

Location • City Campus
Subject area • Business and management

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At a glance

Develop the skills needed to pursue a marketing career in an international context. The course includes a three-month consultancy project for a UK-based international company, with academic supervision to guide and develop your skills in a real-world context.

Key points
• Prepare for a career in marketing in the UK and overseas.
• Develop practical skills such as techniques for conducting international market research.
• Improve your cross-cultural understanding to more effectively work across borders.
• Increase your knowledge and confidence with management software tools.

About this course

Gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations on this masters course. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. This course provides you with these.

You develop your knowledge and skills in the current key areas of international marketing, including
• the practical problem solving skills needed by companies operating in international markets
• understanding customers and international consumer behaviour
• cross-cultural understanding – to become an effective manager through international marketing planning
• dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch
• building confidence in your sales and presentation skills 

As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.

The course reflects the professional requirements of the Chartered Institute of Marketing.

Working on the consultancy project in mixed groups gives a realistic experience of project management and allows you to apply your marketing knowledge to a real situation.

Find out more about MSc International Marketing

Related courses

Attendance

Full-time
September start – typically 12 months
January start – typically 15 months but you can complete it in 12 months

How to apply

Complete the application form available at www.shu.ac.uk/study/form

Fees – home and EU students

2013/14 academic year

Typically £5,355 for the course

2014/15 academic year

Typically £6,000 for the course

The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/funding

Fees – international students

2013/14 academic year

Typically £12,060 for the course

2014/15 academic year

Typically £12,150 for the course

The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees

Assessment

• coursework

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Sheffield Hallam University, City Campus, Howard Street, Sheffield S1 1WB, UK

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