BA (Honours) Digital Media Production
Four years full-time (including one year work placement) or three years full-time
UCAS code • W212 | Location • City Campus
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Digital Media Production degree overview
Gain the creative and technical skills needed to design and produce new media products, such as film, animation, interactive media, web, apps, games and cross media. You learn in state-of-the-art facilities with access to the latest digital media software. This course has a strong industry best practice ethos, and is supported by lecturers who are active practitioners.
Gain the creative and technical skills needed to produce new media products.
Learn industry-standard software and hardware tools such as Adobe, Autodesk and Apple software in state-of-the-art facilities.
Develop project management skills to manage creative media teams.
Opportunity to gain experience in a paid one-year placement.
This course is recognised as meeting the British Kinematograph, Sound and Television Society's accreditation criteria of industrial relevance and professional practice.
Fees – home and EU students
We do not charge course fees during a placement year.
Course fees may be subject to annual inflationary increase.
For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.
We run an annual media and communications industry day. It provides an opportunity to bring like-minded individuals together, enabling students to learn more about the industry whilst giving employers the chance to see our students' innovation, creativity and imagination.
What you study
Develop the creative and technical skills you need to work with new technologies and emerging platforms, such as film animation interactive media gaming mobile apps streaming media social media virtual reality cross media.
This course offers a strong emphasis on practice-based modules with a personalised path of study as you choose and build the modules that suit your interests and passion. An understanding of theoretical context underpins your practical projects.
Key areas include digital media technologies graphic design for digital media motion graphics applied photography project management post production 3D graphics and animation app design and development digital media futures social impact of digital media.
In years one and two you study research methods and complete work-based learning projects, based on live client briefs. You also complete projects on post-production applied photography project management film making app design and development graphic design.
The final year involves a large creative media project, while also studying digital media futures, motion graphics and the social impact of digital media.
Placements and work experience
On this course you have the opportunity to take a one-year paid work placement in year three. Placements allow you to apply your learning, develop new and existing skills, increase your industry knowledge and experience, and be more attractive to potential employers.
New business start-up
We can provide you with the skills you need to set up your own business through our Enterprise Centre. Our specialist business start-up unit, The Hatchery, also provides additional free support and office space, as well as business mentors with experience in your business area.
Throughout the course you design and produce new media products and work on multidisciplinary live creative projects in film, animation, games and interactive media. You learn how to manage creative teams successfully and develop skills in project management. These key skills prepare you for a career in the creative digital industries through building your confidence, interpersonal and communication skills. You also gain valuable experience working in real-world external client based projects, helping to build a range of professional digital media products.
To allow you to demonstrate your skills and achievements, you build a portfolio of work as a showcase for potential clients and employers.
You graduate from this course with the software skills, project management and production skills, and the new media technology knowledge you need to take advantage of the tremendous growth in the digital media and creative arts industries.
The course integrates the award winning and unique work-based learning scheme, Venture Matrix, which develops students employability and enterprise skills through real life work-related projects that are accredited as part of your degree.
You learn to use the latest digital media software, such as the full Adobe Creative Suite, Autodesk 3D software, as well as video and audio editing in state-of-the-art PC and Mac suites. We give you creative freedom in your projects to help you build your confidence in self-expression.
You can also access professional film and still cameras a film studio mobile application development devices dedicated sound studios a green-screen facility.
coursework portfolios projects
2016 entry requirements
Normally GCSE English language and mathematics at grade C or above, plus one of the following
280 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. AS levels and Key Skills may count towards these points.
Access an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an art or media-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate
If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
If your application is successful, you will be invited to submit a portfolio of work to demonstrate your ability. Find out about the selection process and how to produce a strong portfolio.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
Year one modules
digital media technologies graphic design for digital media interactive design digital media analysis practice skills integrated project
Year two modules
applied photography post production web-based media and applications managing creative processes integrated project option
optional work placement
Final year modules
digital media futures social impact of digital media creative media project motion graphics option
Graduates from this course have built careers in interactive website and mobile platform development e-communication streaming media services mobile application development social media analysis interactive photography digital marketing motion graphics.
They work for agencies and companies such as Rocket Hydra Creative Google Capture Marketing Rocca Creative Fall off the Wall. Others have established their own companies or work in freelance roles.
Prepare for your future career
We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you
- opportunities to become more employable by gaining hands-on experience and developing work-ready skills that will impress employers
- expert careers advice and guidance through one-to-one adviser appointments, workshops, events, recruitment fairs and literature
- specialist support with becoming self-employed including free access to specialist business advice and office resources to improve your chances of success