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BA (Honours) Digital Media Production

Four years full-time (including one year work placement) or three years full-time
UCAS code • W212 | Location • City Campus

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Overview

Gain the creative and technical skills needed to design and produce new media products, such as interactive TV, web, apps and games. You learn in state-of-the-art facilities with access to the latest digital media software. This course has a strong industry best practice ethos, and is supported by lecturers who are active practitioners.

Key points
• Gain the creative and technical skills needed to produce new media products.
• Learn industry-standard tools such as Adobe and Apple software in state-of-the-art facilities.
• Develop project management skills to manage creative media teams.
• Opportunity to gain experience in a paid one-year placement.


Professional recognition

This course is recognised as meeting the British Kinematograph, Sound and Television Society's accreditation criteria of industrial relevance and professional practice.

British Kinematograph, Sound and Television Society (BKSTS)

Fees – home and EU students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further information see our fees and funding pages.

2014/15 academic year

Membership of a professional body and mandatory UK field trips are included in the course fee.

Fees – international students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further fee information see our international fees or scholarships and bursaries pages.

2014/15 academic year

Typically £11,250 a year

2015/16 academic year

Typically £11,500 a year

Course description

Develop the creative and technical skills you need to work with new technologies and emerging platforms, such as • interactive TV • gaming • mobile apps • streaming media • social media.

You learn to use the latest digital media software, such as Adobe Flash, After Effects, Dreamweaver and Premiere, as well as Final Cut Pro and audio editing in state-of-the-art Apple Mac suites.

You can also access movie and still cameras, a film studio, mobile application development devices, dedicated sound studios and a green-screen facility. We give you creative freedom in your projects to help you build your confidence in self-expression.

This course offers a strong emphasis on practice-based modules with a personalised path of study as you choose and build the modules that suit your interests and passion. An understanding of theoretical context underpins your practical projects.

In years one and two you study research methods and complete work-based learning projects, based on live client briefs. You also complete projects on • post-production • applied photography • project management • film making • app design and development • graphic design.

On this course you have the opportunity to take a one-year paid work placement in year three. Placements allow you to apply your learning, develop new and existing skills, increase your industry knowledge and experience, and be more attractive to potential employers.

The final year involves a large creative practice project, studying digital media futures, motion graphics and the social impact of digital media.

Throughout the course you design and produce new media products and work on multidisciplinary creative projects in film, animation and games. You learn how to manage creative teams successfully and develop skills in project management. These key skills prepare you for a career in the creative digital industries through building your confidence, interpersonal and communication skills.

To allow you to demonstrate your skills and achievements, you build a portfolio of work as a showcase for potential clients and employers.

You graduate from this course with the software skills, project management and production skills, and the new media technology knowledge you need to take advantage of the tremendous growth in the digital media and creative arts industries.

We can provide you with the skills you need to set up your own business through our Research and Innovation Office. Our specialist business start-up unit provides additional free support and office space, as well as business mentors with experience in your business area.

The course integrates the award winning and unique work-based learning scheme, Venture Matrix, which develops students’ employability and enterprise skills through real life work-related projects that are accredited as part of your degree.

Key areas of study
Key areas include • digital media technologies • graphic design for digital media • motion graphics • applied photography • project management • postproduction • 3D graphics and animation • app design and development • digital media futures • social impact of digital media.

Assessment

• coursework • portfolios • projects

British Kinematograph, Sound and Television Society (BKSTS)

Entry requirements

2015 entry requirements

Normally GCSE English language and mathematics at grade C or above, plus one of the following

• 280 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. AS levels and Key Skills may count towards these points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an art or media-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

If your application is successful, you will be invited to submit a portfolio of work to demonstrate your ability. Find out about the selection process and how to produce a strong portfolio.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

Course content

Year one modules

• digital media technologies • graphic design for digital media • researching creative industries • critical analysis • practice skills • integrated project

Year two modules

• applied photography • visualising ideas • web-based media and applications • digital media business, enterprise and entrepreneurship • integrated project • option

Year three

• optional work placement

Final year modules

• digital media futures • social impact of digital media • creative practice project

Careers

Graduates from this course have built careers in • interactive website and mobile platform development • e-communication • streaming media services • mobile application development • social media analysis • interactive photography • digital marketing.

They work for agencies and companies such as • Discover Social Media • Platform People • Google • Capture Marketing • Bezeir • Xbite. Others have established their own companies or work in freelance roles.


Prepare for your future career

We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you

Unistats

Unistats - Key Information Set

Open days

Come and visit us on 2 November 2014.

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Course enquiries

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How to apply

Visit the UCAS website to apply for this course

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