BA (Honours) Marketing Communications and Advertising
Four years full-time (including one year work placement) or three years full-time
UCAS code • N590
Location • City Campus
Subject area • Business and management
Related subjects • Media, PR and journalism
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At a glance
Develop the skills needed for a career in the growing marketing communications industry. You have the opportunity to take a one year work placement in industry, building your knowledge and increasing your employability. Then in the final year you complete a client-sponsored project that tests the skills and knowledge you have learnt throughout the course.
Key points
• Build skills and experience needed for a career in multimedia marketing communications.
• Develop a professional portfolio that demonstrates your communications ability.
• Apply for placements at major national companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam Marketing Student Chapter.
What is marketing, communications and advertising?
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing definition). A specialism in communications and advertising provides valued skills in promoting brands, products and services to customers.
This course
Develop the knowledge, skills and expertise needed to work in the evolving marketing communications industry, on a course designed in conjunction with employers. You learn to use up-to-date multimedia solutions to develop integrated marketing communications strategies.
You also gain
• in-depth understanding of marketing communication concepts and techniques
• a wide range of commercial communication skills
• work experience in marketing communications
• a portfolio of work to show future employers your creative development skills
You are taught by experienced professionals with a range of advertising, public relations and marketing communications experience. Several tutors have been appointed as examiners for the Chartered Institute of Marketing (CIM).
In year three, you can take a one year paid work placement. This is a great opportunity to develop your practical knowledge and increase your employability.
We help you to find a suitable placement and provide support throughout. Previous students have found placements in a range of agency and in-house organisations around the UK.
In your final year, you can complete a client-sponsored project, which lets you demonstrate managerial and creative marketing ability in an organisational setting. You develop your professional skills by working on real business problems.
Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Marketing Student Chapter. This membership gives you access to the CIM and local branch masterclasses and activities.
We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.
Key areas of study
You can study a range of specialist areas including • advertising and promotion • retail marketing • corporate public relations • media and campaign management • new product innovations • business, marketing and sales skills • psychology, behaviour and communications • digital communications strategy.
This degree was designed by a steering group made up of public, private, agency and in-house employers to ensure that the skills they require from graduates were embedded in its design alongside the more traditional communications plans and campaign schedules.
Examples of the skills they requested include the ability to write a press release, manage a small event and being able to advise on compliance with Advertising Standards Authority (ASA) codes of conduct.
Find out more about BA (Honours) Marketing Communications and Advertising
Related courses
You apply for this course through UCAS.
2013/14 academic year
For 2013 entry, membership of a professional body is included in the course fee.
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
• coursework • examinations • client-sponsored projects • work placements by report
Find out about work placements and how we can support your placement experience.
Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.
Former Sheffield Hallam marketing students return to talk about their experiences since graduating
Key Information Set 
Louise Morford
BA (Honours) Marketing Communications and Advertising
`It was a pleasure to be a student at Sheffield Hallam and I felt supported throughout my studies, especially in my final year.
`I liked the advertising aspects of the course as well as marketing which not many universities offered. I also liked the creativity involved within the course. The best bits for me were the enthusiastic and supportive tutors and the projects we were able to do which were similar to projects you would undertake in real life.
`Since doing the course I have managed to build my knowledge of marketing and advertising to a level where I managed to get a job within two months of receiving my results. One of the main reasons I got the job was due to my placement experience at Stanley Black and Decker, and the hands on and realistic projects that were undertaken in the modules in my final year.
`I am now an activation manager for Greencore Prepared Meals, mainly responsible for branded products such as Weight Watchers quiche and ready meals and Sutherland spread but also supporting category managers and commercial controllers for own label brands.
`Thank you Hallam!'
Profiles
Louise Morford
BA (Honours) Marketing Communications and Advertising
