BA (Honours) Marketing Communications and Advertising
Four years full-time (including one year work placement) or three years full-time
UCAS code • N590
Location • City Campus
Subject area • Business and management
Related subjects • Media, PR and journalism
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View profiles of students on this course.
Year one modules
advertising and promotion understanding and managing customers marketing research business environment business analysis managing resources
Year two modules
media and campaign management psychology, behaviour and communications business marketing and sales skills retail marketing marketing planning managing financial resources for marketing
Year three
optional work placement
Final year modules
multimedia communications strategy corporate public relations and advertising product innovation and creativity strategic relationships management competitive marketing strategies client-sponsored project (four year route only) work-based learning (three year route only) career management and professional development (four year route only)
You apply for this course through UCAS.
2013/14 academic year
For 2013 entry, membership of a professional body is included in the course fee.
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
coursework examinations client-sponsored projects work placements by report
Find out about work placements and how we can support your placement experience.
Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.
Former Sheffield Hallam marketing students return to talk about their experiences since graduating
Louise Morford
BA (Honours) Marketing Communications and Advertising
`It was a pleasure to be a student at Sheffield Hallam and I felt supported throughout my studies, especially in my final year.
`I liked the advertising aspects of the course as well as marketing which not many universities offered. I also liked the creativity involved within the course. The best bits for me were the enthusiastic and supportive tutors and the projects we were able to do which were similar to projects you would undertake in real life.
`Since doing the course I have managed to build my knowledge of marketing and advertising to a level where I managed to get a job within two months of receiving my results. One of the main reasons I got the job was due to my placement experience at Stanley Black and Decker, and the hands on and realistic projects that were undertaken in the modules in my final year.
`I am now an activation manager for Greencore Prepared Meals, mainly responsible for branded products such as Weight Watchers quiche and ready meals and Sutherland spread but also supporting category managers and commercial controllers for own label brands.
`Thank you Hallam!'
Profiles
Louise Morford
BA (Honours) Marketing Communications and Advertising
