BSc (Honours) Food Marketing Management
UCAS code
DN65Attendance
Full-time
Four years full-time (including one year work placement) or three years full-timeAt a glance
This course is designed for students who have a strong interest in food and how it is marketed. You learn how the food industry operates from both a manufacturer and retailer perspective and gain the skills needed to work in this fast moving and competitive industry.
Key points
• Gain expertise in food marketing, business management and food product design and development.
• Learn how to identify market niches and work with marketing teams and food technologists to develop products that satisfy consumer needs.
• Build your CV with a placement in industry at major companies ranging from manufacturers such as Nestle and Innocent to retailers such as Marks & Spencers and Sainsbury’s.
• Gain the international version of this qualification by taking a placement overseas or studying international modules.
What is food marketing management?
Studying food marketing management involves learning about aspects of food and ingredient selection, nutrition, product development, project management and marketing to understand the critical issues facing food manufacturers and retailers in a local, national, and global setting.
About this course
Become an expert in food marketing, business management and food product design and development on this hands-on course. You are challenged to think quickly and creatively, to prepare for your career in this dynamic industry.
This course enables you to develop key analytical, technical, commercial and professional skills all of which form the foundation for developing a good food marketer.
This course is a balance between strategic business and marketing planning and the operational elements of food product development and production, preparing you for a range of careers in the food industry.
Additional business modules develop your ability to manage people, monitor and control operational performance and plan long term strategic objectives in the food industry.
You are taught by a range of specialist staff with industry experience in areas such as new product development, food technology, food quality and safety, marketing and business.
Your learning involves • lectures • seminars • workshops • projects • practical sessions in our modern facilities at City Campus.
Once you’ve gained knowledge and skills in the University setting, take the chance to apply what you’ve learnt in a one year paid work placement. Placements give you a chance to build your CV and industry-specific skills, a great way to increase your employability and starting salary.
Previous placements have taken place in companies such as • Hotel Chocolat • Tesco • Northern Foods • Sainsbury’s • Haribo • Duchy Original • Unilever • ASDA.
Final year students have the opportunity to apply for an additional leadership award. This is delivered by external industry consultants and is a great way to enhance your CV.
International award
You can also complete an international version of this qualification which places greater emphasis on the global events industry. You must take a work or study placement abroad to gain this award
Key areas of study
Key areas include • strategy in the food industry • marketing planning • consumer perceptions of food • international food markets and retail • food product development • marketing communications.
Associated careers
As a well-qualified graduate, you can take advantage of excellent career opportunities in food manufacturing and retail. You can find careers in • food marketing • food buying • food product development • food retail management • brand management • advertising and sales • account management.
Course content
Year one modules
• introduction to finance • the human side of organisations • contemporary business environment • introduction to marketing • food composition and safety • understanding food and ingredient selection • introduction to nutrition • professional and academic development
Year two core modules
• human resource management • contemporary thinking in marketing • management accounting • operations and project management • international food marketing and retail practice • food product development • marketing communications • research for industry • food and consumer policy
Year three
• optional work placement
Final year core modules
• exploring strategy in the food industry • international marketing planning • consumer perceptions of food • project
Final year options
• food supply chain management or contemporary food innovation and technology • career management and professional development (four year route only) or work based learning (three year route only) or English for academic purposes
Assessment
• coursework • examinations
Entry requirements
2014 entry requirements
Normally five GCSEs at grade C or above, including English language and mathematics, plus one of the following
• 280 points including at least 160 points from two GCE/VCE A levels or BTEC National qualifications. AS levels may count towards these points. We accept general studies. Key Skills qualifications are not included.
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
2013 entry requirements
Normally five GCSEs at grade C or above, including English language and mathematics, plus one of the following
• 280 points including at least 160 points from two GCE/VCE A levels or BTEC National qualifications. AS levels may count towards these points. We accept general studies. Key Skills qualifications are not included.
Fees
Home and EU students
2013/14 academic year
For 2013 entry, membership of professional bodies and mandatory UK field trips are included in the course fee.
International students
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
How to apply
You apply for this course through UCAS.
Contact details
For more information or to check the progress of your application phone +44 (0)114 225 5555, fax +44 (0)114 225 2167, e-mail admissions@shu.ac.uk