BSc (Honours) Events Management with Arts and Entertainment

UCAS code

N8W9

Attendance

Full-time

Four years full-time (including one year work placement) or three years full-time

At a glance

Study for a career in the exciting world of events management specialising in arts and entertainment, organising events in a range of venues including theatres, music and outdoor venues. Boost your CV with extra qualifications and multiple work experience placements at organisations such as Magic FM, The National Trust and Universal Studios, Florida.

Key points
ХаSpecialise in arts and entertainment event planning.
ХаGet an insight into events management with projects and business simulations.
ХаTake the opportunity to work overseas in the US, Canada and Europe.
ХаWork with cultural organisations such asаSheffield Theatres and the iconic Leadmill nightclub.

What is events management with arts and entertainment?
The events and leisure industries are an important part of cultural and business activity in the UK and overseas. Arts and entertainment events are vibrant and exciting and contribute to the leisure and business industries in many ways.

They include private, public and voluntary organisations and span a range of types of events, such as music festivals, theatre productions, music events, award ceremonies, outdoor, business, celebrations, exhibitions and conferences.

Events managers are responsible for all aspects of the planning, delivery and evaluation of an event. They have strong organisational, budgeting and creative skills.

About this course

Gain the skills and expertise needed to become a professional event manager, specialising in arts and entertainment. By studying events theory, policy and practice, integrated with business management, you develop an in-depth understanding of what it takes to plan and manage memorable and successful events and other leisure activities.

You learn by taking part in seminars and workshops, by attending lectures and by completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples.а

Our links with industry mean that you can hear from a wide range of guest speakers. Previous guest speakers have included Martin Green (London 2012 organising committee, LOCOG), David Jamilly (Theme Traders) and Ben Challis (Glastonbury Festival).

You learn from lecturers with significant practical experience in the area of event management. Members of the team have worked in areas such as licensing and safety at major outdoor festivals, business events and conferencing, brand promotion and marketing, research, film premieres, recreation and leisure. The team also leads the Event Management Hub, a professional national community of events practitioners.

You work on projects and business simulations to gain practical knowledge of event organisation. Through these activities you learn about and experience the part venues play in Х theatre productions Х concerts Х festivals Х corporate events Х exhibitions Х business conferences Х weddings.

You build on your studies and project work with a short period of events industry experience in the second year, which can be in the UK, the USA, Canada or Europe. You are encouraged to gain work experience throughout your course. This develops your industry knowledge and improves your employability after you graduate.

You also have the opportunity to take your experience further on a one year work placement in your third year. Placement providers include Х Searcys Champagne Bar Х Sheffield City Hall Х Manchester United Football Club Х Walt Disney World Resort, Florida Х National Trust Х Marie Curie Cancer Care Charity.

This is an excellent chance to develop your professional skills and build an eye-catching CV to impress future employers. Students often find jobs with their placement companies after graduating.

In the final year you create and run your own live fundraising event for a charity. Past students have delivered networking events, fashion shows, gala dinners and music festivals.

The course gives you the opportunity to build skills that are needed for the events industry, such as creating a memorable experience for event delegates, event programming and risk management as well as broader analytical and personal skills that are applicable to many other career paths.

International award
You can also complete an international version of this qualification which places greater emphasis on the global events industry. You must take a work or studyаplacement abroad to gain this award.

Key areas of study
You study a range of topics relating to event planning and delivery, as well as specialist arts and entertainment topics, including Х budgeting Х marketing Х developing management skills Х events business and venues management Х leisure and risk Х charity and fundraising events Х events policy and planning Х managing people.

Associated careers

After graduating from this course, you can take advantage of the growing demand for graduates to manage Х festivals Х business conferences Х weddings Х sporting events Х venues.

Many organisations use event managers including Х local authority leisure centres Х music venues Х hotels and conference centres Х charities Х leisure and sports venues Х law firms Х financial organisations Х pharmaceutical companies Х automotive companies.

You can also continue your studies at postgraduate level.

Professional recognition

As a founder member of the Association of Event Management Educators (AEME), we were involved in establishing academic benchmarks in events education.

We also have strong links with key events associations such as Eventia.

Our academics keep up to date with industry needs and trends, which in turn feeds into and benefits student teaching and sets the standards for events education throughout the UK.

The event safety management vocational qualification is accredited by the Institution of Occupational Safety and Health.

Course content

Year one modules

Х introduction to finance Х introduction to marketing for events Х contemporary business environment for events Х the human side of organisations for events Х developing management skills Х events foundation Х arts and entertainment industry sector Х resources for the events sector

Year two modules

Х operations management for events Х management accounting Х contemporary thinking in marketing for events Х human resource management for events Х events business and venues management Х cultural industries Х business event operations Х research for industry Х events industry experience Х leisure and risk

Year three

Х optional work placement

Final year modules

Х strategic management for events Х events business simulation or career management and professional development Х events policy and planning Х live event/innovation Х arts policy and planning Х project

Assessment

Х coursework Х examination Х work placements/industry experience by written report

Entry requirements

2014 entry requirements

We expect you to demonstrate through your personal statement, an interest in and awareness of events management or closely related disciplines or some level of practical experience.

Normally five GCSEs at grade C or above, including English language and mathematics, plus one of the following

Х 300 points including at least 160 points from two GCE/VCE A levels or BTEC National qualifications. We accept general studies. AS levels may count towards these points but Key Skills qualifications are not included.

Х Access Ц an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

2013 entry requirements

We expect you to demonstrate, through your personal statement, an interest in and awareness of events management or closely related disciplines or some level of practical experience.

Normally five GCSEs at grade C or above, including English language and mathematics, plus one of the following

Fees

Home and EU students

2013/14 academic year

For 2013 entry, membership of professional bodies and mandatory UK field trips are included in the course fee.

International students

2013/14 academic year

Typically г11,880 a year

2014/15 academic year

Typically г11,880 a year

How to apply

You apply for this course through UCAS.

Contact details

For more information or to check the progress of your application phone +44 (0)114 225 5555, fax +44 (0)114 225 2167, e-mail admissions@shu.ac.uk