BA (Honours) Marketing
Four years full-time (including one year work placement) or three years full-time
UCAS code • N500
Location • City Campus
Subject area • Business and management
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At a glance
Gain the skills you need to start a career in marketing on a course led by an expert team with many years of marketing experience. You work on client-sponsored projects, solving real world problems. You also have the opportunity to develop your professional skills further with a year working in industry for major firms.
Key points
• Gain the expert skills and experience you need to work in marketing.
• Work on client-sponsored projects solving real marketing problems.
• Apply for placements at major companies, such as Stanley Tools, Adidas and Disney.
• Get automatic membership of the Chartered Institute of Marketing and Sheffield Hallam Marketing Student Chapter.
What is marketing?
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing official definition).
This course
Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace. You develop the skills and experience you need to develop
• an in-depth understanding of the principles and techniques of marketing
• the ability to apply marketing knowledge to a range of business problems
You are taught by an expert team with many years of experience in marketing. Many have been appointed as examiners for the Chartered Institute of Marketing (CIM). Their areas of expertise include • strategic marketing • branding • marketing communications • consumer retail • global marketing • consultancy.
A key feature of the course is the client-sponsored project, which involves you applying your marketing knowledge in a business context. This helps you to develop your professional skills by working on actual marketing problems.
In the third year, you have the opportunity to take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and sharpen your practical knowledge of marketing. You have the opportunity to work for a range of large, medium, private or public sector organisations in the UK and overseas, at companies such as Stanley Tools, Adidas or Disney.
Another way to get ahead preparing for your career is to take part in our Sheffield Hallam Marketing Student Chapter which gives you access to the CIM and local branch masterclasses and activities.
We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals.
Key areas of study
You can study specialist areas of marketing such as • advertising and promotion • retail marketing • global marketing • sales management • new product innovations • distribution channel management.
Related courses
You apply for this course through UCAS.
2013/14 academic year
For 2013 entry, membership of a professional body is included in the course fee.
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
• coursework • examinations
Find out about work placements and how we can support your placement experience.
Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.
Marketing students on a visit to Sheffield's City Hall
