BA (Honours) Marketing
Four years full-time (including one year work placement) or three years full-time
UCAS code • N500
Location • City Campus
Subject area • Business and management
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Year one core modules
understanding and managing customers marketing research business environment business analysis managing resources
Year one options
One from advertising and promotion perspectives in international business foreign language
Year two core modules
marketing planning managing marketing channels business marketing and sales skills managing financial resources for marketing psychology, behaviour and communication
Year two options
One from media and campaign management retail marketing foreign language
Year three
optional work placement
Final year core modules
global marketing competitive marketing strategies strategic relationships management work-based learning (three year route only) career management and professional development (four year route only)
Final year options
one from product innovation and creativity client-sponsored project
plus
one from marketing communications multimedia retailing
You apply for this course through UCAS.
2013/14 academic year
For 2013 entry, membership of a professional body is included in the course fee.
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
coursework examinations
Find out about work placements and how we can support your placement experience.
Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.
Marketing students on a visit to Sheffield's City Hall
