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BA (Honours) Business and Marketing

Four years full-time (including one year work placement) or three years full-time
UCAS code • NN15 | Location • City Campus

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Overview

Prepare for a wide range of graduate roles by studying marketing and its wider context in the modern business environment. You can tailor the focus of your studies according to your career aims and interests with this flexibly structured course. Then gain practical experience and increase your employability with a one-year work placement in industry.

• Learn about a range of business activities and specialise in marketing applications.
• Apply for work placements at major UK companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam marketing student society.
• Learn a foreign language as part of your course.


Professional recognition

This course is accredited by the Chartered Institute of Marketing for the purpose of gaining exemptions from units on CIM qualifications through the Multi-Award Pathway (MAP) and gives full access to its postgraduate diploma qualification.

Chartered Institute of Marketing

Fees – home and EU students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further information see our fees and funding pages.

For the course fee see our fees page.

2014/15 academic year

Membership of a professional body is included in the course fee.

Fees - international students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further fee information see our international fees or scholarships and bursaries pages.

2014/15 academic year

Typically £11,880 a year

2015/16 academic year

Typically £11,900 a year

Course description

Experience counts for a lot. That’s why many of our staff have had significant careers in marketing and are still engaged in business consultancy or are Chartered Institute of Marketing (CIM) examiners.

What you study
Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business modules.

We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas • enhance your critical understanding of modern business and marketing • develop the knowledge and skills needed to succeed in the graduate job market • maximise career options with an added focus on this core business function.

You study specialist business and marketing subjects, including • global business • enterprise and creativity • human resource management • business operations • law • marketing planning • sales skills • marketing communications • new product innovation • strategic marketing. • data analysis • financial control • supply chain, brand and change management.

Work placements and work-based learning
In the third year, you can take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and to sharpen your practical knowledge of business and marketing.

You benefit from the close links we have developed with a large number of placement partners through our research and consultancy work. This gives you the opportunity to work with a range of large, medium, private or public sector organisations.

Guest lectures
We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

Links with the CIM
Another way to prepare for your career is through the Sheffield Hallam marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.

Assessment

• coursework • examinations

Chartered Institute of Marketing

Entry requirements

2015 entry requirements

We expect you to demonstrate through your personal statement an interest in and awareness of business/marketing or some level of practical experience.

Normally, five GCSEs at grade C or above including English language and mathematics, plus one of the following

• 300 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. We accept general studies. Key Skills qualifications are not included.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

2016 entry requirements

We expect you to demonstrate through your personal statement an interest in and awareness of business/marketing or some level of practical experience.

Normally, five GCSEs at grade C or above including English language and mathematics, plus one of the following

• 300 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. We accept general studies. Key Skills qualifications are not included.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

International and European entry qualifications

For applicants from outside of the UK, you can find the qualifications we accept from your country on our international qualifications page.

Course content

Year one core modules

• data analysis for business decisions • customer insight, creativity and research • people and organisations in context • principles of marketing • understanding enterprise and creativity.

Year one options

One from • global business environment • foreign language

Year two core modules

• financial fluency for management decision making • planning integrated marketing communications • sales and business skills • strategic approaches to marketing • strategic planning shaping the future.

Year two options

One from • service and retail marketing • business electives • foreign language

Year three

• optional work placement

Final year modules

• brand reputation and management • implementing strategy and change • marketing in a global context • marketing innovation and creativity• supply chain and competitive advantage.

Final year options

One from • strategic marketing management • business electives • foreign language

Careers

You can find a wide range of business or marketing-related careers. Many students go on to management training schemes in large companies or junior management positions in smaller organisations. More than half our work placement students are offered employment by their placement organisation.

Progression courses


Prepare for your future career

We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you

Unistats

Unistats - Key Information Set

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How to apply

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