BA (Honours) Business and Marketing
Four years full-time (including one year work placement) or three years full-time
UCAS code • NN15 | Location • City Campus
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Business and Marketing degree overview
Prepare for a wide range of graduate roles by studying marketing and its wider context in the modern business environment. You can tailor the focus of your studies according to your career aims and interests with this flexibly structured course. Then gain practical experience and increase your employability with a one-year work placement in industry.
• Learn about a range of business activities and specialise in marketing applications.
• Apply for work placements at major UK companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam marketing student society.
• Learn a foreign language as part of your course.
This course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Multi-Award Pathway (MAP) and gives full access to its postgraduate diploma qualification.
Fees – home and EU students
We do not charge course fees during a placement year.
Course fees may be subject to annual inflationary increase.
For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.
Fees - international students
We do not charge course fees during a placement year.
2015/16 academic year
Typically £11,900 a year
2016/17 academic year
Typically £12,500 a year
Experience counts for a lot. That’s why many of our staff have had significant careers in marketing and are still engaged in business consultancy or are Chartered Institute of Marketing (CIM) examiners.
What you study
Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business modules.
We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas • enhance your critical understanding of modern business and marketing • develop the knowledge and skills needed to succeed in the graduate job market • maximise career options with an added focus on this core business function.
You study specialist business and marketing subjects, including • global business • enterprise and creativity • human resource management • business operations • law • marketing planning • sales skills • marketing communications • new product innovation • strategic marketing. • data analysis • financial control • supply chain, brand and change management.
Work placements in the UK and overseas
In year three, you have the opportunity to apply the skills you’ve gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye catching CV to impress future employers, and many students find jobs with their placement companies after graduating.
Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible.
We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.
Links with the CIM
Another way to prepare for your career is through the Sheffield Hallam marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.
We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.
• coursework • examinations
2016 entry requirements
We expect you to demonstrate through your personal statement an interest in and awareness of business/marketing or some level of practical experience.
Normally, five GCSEs at grade C or above including English language and mathematics, plus one of the following
• 300 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. We accept general studies. Key Skills qualifications are not included.
• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.
International and European entry qualifications
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
Year one core modules
• data analysis for business decisions • customer insight, creativity and research • people and organisations in context • principles of marketing • understanding enterprise and creativity.
Year one options
One from • global business environment • foreign language
Year two core modules
• financial fluency for management decision making • planning integrated marketing communications • sales and business skills • strategic approaches to marketing • strategic planning shaping the future.
Year two options
One from • service and retail marketing • business electives • foreign language
• optional work placement
Final year modules
• brand reputation and management • implementing strategy and change • marketing in a global context • marketing innovation and creativity• supply chain and competitive advantage.
Final year options
One from • strategic marketing management • business electives • foreign language
You can find a wide range of business or marketing-related careers. Many students go on to management training schemes in large companies or junior management positions in smaller organisations. More than half our work placement students are offered employment by their placement organisation.
Prepare for your future career
We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you
- opportunities to become more employable by gaining hands-on experience and developing work-ready skills that will impress employers
- expert careers advice and guidance through one-to-one adviser appointments, workshops, events, recruitment fairs and literature
- specialist support with becoming self-employed including free access to specialist business advice and office resources to improve your chances of success