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BA (Honours) Business and Marketing

Four years full-time (including one year work placement) or three years full-time
UCAS code • NN15 | Location • City Campus

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Overview

Prepare for a wide range of graduate roles by studying marketing and its wider context in the modern business environment. You can tailor the focus of your studies according to your career aims and interests with this flexibly structured course. Then gain practical experience and increase your employability with a one-year work placement in industry.

Key points
• Learn about a range of business activities and specialise in marketing applications.
• Apply for work placements at major UK companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam Marketing Student Chapter.
• Learn a foreign language as part of your course.


Professional recognition

 This course is accredited by the Chartered Institute of Marketing for the purpose of gaining exemptions from units on CIM qualifications through the Multi-Award Pathway (MAP).

Chartered Institute of Marketing

Fees – home and EU students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further information see our fees and funding pages.

2014/15 academic year

For 2014 entry, membership of a professional body is included in the course fee.

Fees – international students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further fee information see our international fees or scholarships and bursaries pages.

2014/15 academic year

Typically £11,880 a year

2015/16 academic year

Typically £11,900 a year

Course description

Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business modules.

We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas • enhance your critical understanding of modern business and marketing • develop the knowledge and skills needed to succeed in the graduate job market.

In the third year, you can take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and to sharpen your practical knowledge of business and marketing.

You benefit from the close links we have developed with a large number of placement partners through our research and consultancy work. This gives you the opportunity to work with a range of large, medium, private or public sector organisations.

If you choose not to take a placement year, you gain valuable work experience through the work-based learning module.

We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

Another way to prepare for your career is through the Sheffield Hallam Marketing Student Chapter, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.

Key areas of study
You study specialist business and marketing subjects, including • international business • enterprise management • human resource management • business operations • global marketing • marketing communications • new product innovations • strategic marketing.

 

Assessment

• coursework • examinations

Chartered Institute of Marketing

Entry requirements

2015 entry requirements

We expect you to demonstrate through your personal statement an interest in and awareness of business/marketing or some level of practical experience.

Normally, five GCSEs at grade C or above including English language and mathematics, plus one of the following

• 300 points including at least 160 points from two GCE/VCE A levels, or BTEC National qualifications, or one AVCE double award. We accept general studies. Key Skills qualifications are not included.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

Course content

Year one core modules

• business analysis • financial and management information • understanding and managing customers • managing resources • business environment

Year one options

One from • perspectives in international business • foreign language

Year two core modules

• managing decisions • managing finance • managing markets • understanding and managing organisations • managing business processes and technology

Year two options

One from • managing in a global context • business planning and enterprise management • corporate and business law • foreign language

Year three

• optional work placement

Final year modules

• strategic management • global marketing • marketing communications • strategic marketing management • product innovation and creativity • career management and professional development (four year route only) • work-based learning (three year route only)

Careers

You can find a wide range of business or marketing-related careers. Many students go on to management training schemes in large companies or junior management positions in smaller organisations.

Progression courses


Prepare for your future career

We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you

Unistats

Unistats - Key Information Set

Open days

Come and visit us on 2 November 2014.

Book your place

Course enquiries

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How to apply

Visit the UCAS website to apply for this course

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Further information

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