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BA (Honours) Business and Marketing

Four years full-time (including one year work placement) or three years full-time

UCAS code • NN15

Location • City Campus
Subject area • Business and management

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At a glance

Prepare for a wide range of graduate roles by studying marketing and its wider context in the modern business environment. You can tailor the focus of your studies according to your career aims and interests with this flexibly structured course. Then gain practical experience and increase your employability with a one-year work placement in industry.

Key points
• Learn about a range of business activities and specialise in marketing applications.
• Apply for work placements at major UK companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam Marketing Student Chapter.
• Learn a foreign language as part of your course.

About this course

Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business modules.

We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas • enhance your critical understanding of modern business and marketing • develop the knowledge and skills needed to succeed in the graduate job market.

In the third year, you can take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and to sharpen your practical knowledge of business and marketing.

You benefit from the close links we have developed with a large number of placement partners through our research and consultancy work. This gives you the opportunity to work with a range of large, medium, private or public sector organisations.

If you choose not to take a placement year, you gain valuable work experience through the work-based learning module.

We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

Another way to prepare for your career is through the Sheffield Hallam Marketing Student Chapter, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.

Key areas of study
You study specialist business and marketing subjects, including • international business • enterprise management • human resource management • business operations • global marketing • marketing communications • new product innovations • strategic marketing.


Experience counts for a lot. That’s why many of our staff have had significant careers in marketing and are still engaged in business consultancy or are Chartered Institute of Marketing (CIM) examiners. 

Related courses

How to apply

You apply for this course through UCAS.

Fees – home and EU students

2014/15 academic year

For 2014 entry, membership of a professional body is included in the course fee.

Course fees may be subject to annual inflationary increase.
Get further information on fees and funding here.

Fees – international students

2014/15 academic year

Typically £11,880 a year

2015/16 academic year

Typically £11,900 a year

Course fees apply to courses starting in the academic year given and may be subject to annual inflationary increase.

For further information on fees and funding see


• coursework • examinations

Work placements

Find out about work placements and how we can support your placement experience.

Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.

Course enquiries

Click on the button below to enquire about this course.

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Professional Recognition

 This course is accredited by the Chartered Institute of Marketing for the purpose of gaining exemptions from units on CIM qualifications through the Multi-Award Pathway (MAP).

Chartered Institute of Marketing

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