BA (Honours) Business and Marketing
Four years full-time (including one year work placement) or three years full-time
UCAS code • NN15
Location • City Campus
Subject area • Business and management
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At a glance
Prepare for a wide range of graduate roles by studying marketing and its wider context in the modern business environment. You can tailor the focus of your studies according to your career aims and interests with this flexibly structured course. Then gain practical experience and increase your employability with a one-year work placement in industry.
Key points
• Learn about a range of business activities and specialise in marketing applications.
• Apply for work placements at major UK companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam Marketing Student Chapter.
• Learn a foreign language as part of your course.
What is business and marketing?
Business and marketing combines knowledge of the business environment with specialist knowledge of how to identify, anticipate and satisfy customer requirements.
This course
Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business modules.
We designed the course to enable you to
• gain techniques and skills in general business and specialist marketing areas
• enhance your critical understanding of modern business and marketing
• develop the knowledge and skills needed to succeed in the graduate job market
In the third year, you can take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and sharpen your practical knowledge of business and marketing.
You benefit from the close links we have developed with a large number of placement partners through our research and consultancy work. This gives you the opportunity to work with a range of large, medium, private or public sector organisations.
If you choose not to take a placement year, you gain valuable work experience through the work-based learning module.
We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.
Another way to prepare for your career is through our Sheffield Hallam's Marketing Student Chapter which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities.
We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.
Key areas of study
You study specialist business and marketing subjects including • international business • enterprise management • human resource management • business operations • global marketing • marketing communications • new product innovations • strategic marketing.
Experience counts for a lot. That’s why many of our staff have had significant careers in marketing and are still engaged in business consultancy or are Chartered Institute of Marketing (CIM) examiners.
Related courses
- BA (Honours) Business Economics (Full-time)
- BA (Honours) Business and Financial Management (Full-time)
- BA (Honours) Marketing Communications and Advertising (Full-time)
- BA (Honours) Marketing (Full-time)
- BA (Honours) Business Studies (Full-time)
- BA (Honours) Business and Human Resource Management (Full-time)
- BA (Honours) Business and Enterprise Management (Full-time)
- BA (Honours) Business Management (top up) (Full-time)
You apply for this course through UCAS.
2013/14 academic year
For 2013 entry, membership of a professional body is included in the course fee.
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
• coursework • examinations
Find out about work placements and how we can support your placement experience.
Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.
