BSc (Honours) Hospitality Business Management with Conference and Events
Four years full-time (including one year work placement) or three years full-time
UCAS code • N225
Location • City Campus
Subject area • Tourism, hospitality and events
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Watch videos of our undergraduate tourism, hospitality and events students talking about our courses and their experiences of studying here.
Our students Will Harper and Andy Swinscoe, won the Catering and Hospitality Forum's 'Young Guns' 2010 hospitality award.
Our hospitality business management courses have been awarded a grant by the Savoy Educational Trust. Find out why.
Read profiles about our teaching team.
Masterchef award for senior lecturer.
At a glance
Develop core hospitality skills coupled with the skills needed to enhance customer experience during an event. You learn to combine strategic thinking and solid event planning skills before an event with the flexibility and quick thinking required on the day. Then put these skills to the test on placement with a prestigious event provider such as the Grosvenor House, JW Marriott or MGM Mirage, Las Vegas.
Key points
Combine knowledge of hospitality management with an understanding of events.
Gain experience of using innovative technologies to enhance event delivery.
Apply for placements with top hospitality providers such as Hilton.
Work or study overseas during placement for the international version of this award.
What is hospitality business management with conference and events?
The hospitality industry is competitive, fast growing and international, currently doing £68 billion of business a year in the UK alone. Hospitality business management is about delivering an experience that meets expectations for the customer whilst making a profit.
Events are a large part of the hospitality industry and include wedding venues conference and exhibition centres corporate hospitality private events events catering.
This course
Learn how to create and deliver a range of tailored hospitality packages, from product launches to charity balls that exceed customer expectations. You develop the strategic and creative thinking, research and planning skills needed for organising events and recruiting and managing effective teams. But you also learn to combine these core skills with the fast thinking and flexibility required on event days.
You are taught by lecturers with considerable international industry experience in a wide range of roles, including research and consultancy, training and development, food and beverage operations, hotel management, banqueting and conferencing.
In your first year, you develop your understanding of key principles in corporate hospitality. Then year two develops your understanding of conference and hospitality operations.
You then have the chance to apply what youve learnt in the workplace with a paid placement. Placements are a valuable way of increasing your employability and starting salary. We help you find a suitable placement, and provide support while you are there.
You can emulate the success of past students who have worked for major event and hospitality providers such as Hilton London Metropole De Vere Hotels Marriott Hotels MGM Mirage, Las Vegas Thistle Compass Sodexo.
Your final year allows you to further apply your skills and theoretical understanding and develops your ability to make strategic decisions.
We encourage you to make your own contacts with industry throughout the course. As a student, you get the opportunity to attend trade shows take part in industry visits act as a student ambassador at open days, on course committees and with employers.
International award
You can also complete an international version of this qualification which places greater emphasis on the global events industry. You must take a work or study placement abroad to gain this award.
Key areas of study
Key areas include corporate hospitality hospitality events business conference and meetings international hospitality business and management food and drink management facilities management finance marketing.
Optional modules allow you to focus on your specialist interests.
As part of the course, you have the opportunity to pitch an event and hospitality idea to a live audience.
Find out more about BSc (Honours) Hospitality Business Management with Conference and Events
Related courses
- BSc (Honours) Hospitality Business Management with Culinary Arts (Full-time)
- BSc (Honours) Events Management (top up) (Full-time)
- BSc (Honours) Hospitality Business Management with Conference and Events (top up) (Full-time)
- BSc (Honours) Hospitality Business Management with Culinary Arts (top up) (Full-time)
- BSc (Honours) Hospitality Business Management (top up) (Full-time)
You apply for this course through UCAS.
2013/14 academic year
For 2013 entry, membership of professional bodies and mandatory UK field trips are included in the course fee.
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding
2013/14 academic year
Typically £11,880 a year
2014/15 academic year
Typically £11,880 a year
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
coursework examinations work placement by written report
Find out about work placements and how we can support your placement experience.
Optional year-long work placements are normally gained by competitive interview and are not a guaranteed part of a course.
This course is accredited by the Institute of Hospitality.
As a founder member of the Association of Event Management Educators (AEME), we were involved in establishing academic benchmarks in events education.
This year we hosted the associations conference, which brought together academics, event organisers, trade organisations and researchers from around the country.
This type of activity keeps our academics up to date with industry needs and trends, which in turn feeds into and benefits student teaching, and sets standards for events education throughout the UK.
Key Information Set 
Katie Prince - about the course (1:00)
Katie talks about the varied nature of her degree course.
She discusses how the course gave her a real understanding of the industry and has given her a great basis on which to progress her career.
Katie Prince - placements (1:29)
Katie shares her experience of a 12 month placement at the MGM Mirage Mandalay Bay Resort and Casino in Las Vegas.
Katie Prince - support (0:53)
Katie talks about how supportive the lecturers on her course were over the phone and in person, even when she was on work placement in Las Vegas.
She talks about how the course facilities and resources are accessible 24/7, and how access to a kitchen and restaurant was really useful during her time on the course.
Melissa - advice to potential students (0:43)
Melissa, advises new students who want to work in this area that the hospitality industry has a great scope, with jobs in everything from cruise ships to catering and events to hotels.
Melissa - coursework and practical focus (1:56)
Melissa discusses her coursework, and live project and the challenges of juggling different projects on the course.
Melissa - placement year (1:05)
Melissa took a placement year in her third year at a hotel in Solihull. Here she talks about the different responsibilities she was given and the experience gained in her first two years at University and how she applied her learning to the work place.
Tim Walsh - coursework (1:56)
Graduate Tim Walsh, talks about the different projects and practical elements of the course he enjoyed and was involved in.
Tim Walsh - facilities (0:44)
Tim talks about the different facilities at Sheffield Hallam and the restaurant suite used by hospitality students.
Tim Walsh - placements (0:41)
Tim completed a work placement in his third year, here he talks about the advantages of a placement year and how it helped him begin his career.
Tim Walsh - support (0:44)
The tutors offer great support to students and in this video, Tim explains how he now wants to return the favour and offer support to new and current students.
More videos
Andy's winning entry (0:54)
Andy Swinscoe, Young Guns hospitality competition winner
The industry awards recognise students who have performed well in the workplace as part of their degree course.
Judges praised their excellent 'communication skills, attitude, professional behaviour, technical ability, quality of work and management potential'.
Andy is a student on BA (Hons) Hospitality Business Management with Culinary Arts.
Will's winning entry (0:44)
Will Harper, Young Guns hospitality competition winner
The industry awards recognise students who have performed well in the workplace as part of their degree course.
Judges praised their excellent 'communication skills, attitude, professional behaviour, technical ability, quality of work and management potential'.
Will is a student on BA (Hons) Hospitality Business Management with Culinary Arts.
More videos
Andy's winning entry (0:54)
Andy Swinscoe, Young Guns hospitality competition winner
Will's winning entry (0:44)
Will Harper, Young Guns hospitality competition winner
Savoy Educational Trust Grant
Sheffield Hallam was awarded a sizable grant from the Savoy Educational Trust in recognition of the industry standard hospitality electronic point of sale (EPOS) management system used in our restaurant training area.
Our students use the system in restaurant simulation exercises and experience realistic hospitality data analysis and decision making, enabling them to demonstrate graduate leadership qualities and increase their employability. A modern EPOS system is the mainstay of national and international corporate hospitality businesses.
The Savoy Educational Trust was established in 1961 by four directors of the then Savoy Hotel Limited, London, as a grant giving charitable trust for hospitality educational purposes. The trust acknowledges that education is the most powerful tool that there is in achieving social justice and developing talent (Savoy Education Trust Annual Review).
Jane Eastham
Senior lecturer in hospitality management
Phone 0114 225 2190
E-mail j.f.eastham@shu.ac.uk
I studied catering systems management following an initial career in hospitality which involved a number of work experiences including working in Michelin star hotels in Scotland, sandwich shops in the Rue de Rivoli, Paris and general assistant at outdoor activity centres in the Lake District, and trainee manager at the Metropolitan Police Catering Division.
I gained my masters degree from Sheffield Hallam in policy and social studies, majoring in rural policy and have subsequently been actively involved in the examining the benefit of rural policy in the context of reconnecting the farm gate to the catering supply system.
During an initial appointment as lecturer at Sheffield Hallam I was involved in Medcampus programmes in which the focus was the development of teaching programmes designed to enhance the sustainable development of tourism initiatives in Spain, Turkey, and Palestine.
Teaching interests
postgraduate programme in leisure and food management
undergraduate programme in leisure and food management
research students supervisor
Teaching
research and consultancy project
internationalisation of hospitality (module leader)
Research interests
international hospitality management
strategic management in hospitality and tourism industry
global marketing
Leadership
course leader for MSc International Hospitality Management
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Dave Egan
Senior lecturer in hospitality management
Phone 0114 225 2095
E-mail d.egan@shu.ac.uk
I am a senior lecturer in business economics and hospitality management at Sheffield Business School, Sheffield Hallam University. I currently lecture in a range of research and business subject areas, across undergraduate and postgraduate programmes and am heavily involved in dissertation supervision at all levels.
I have over 30 years experience of delivering consultancy type projects for a wide range of clients via the University and in collaboration with several consultancy organisations. I have also written widely on hotel location and various aspects of the economics of the hospitality and tourism sectors.
Teaching interests
research methods
study skills
industry context
business studies
Research interests
location of hospitality enterprises
economic impact analysis
economic impact of countryside recreation
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Professor Bill Bramwell
Professor of international tourism studies
Phone 0114 225 2885
E-mail w.m.bramwell@shu.ac.uk
I am well known for my research in the areas of tourism policy and planning, tourism and governance, and tourism and sustainable development. I am professor of international tourism studies in the Centre for Tourism, Hospitality and Events Research.
I am co-editor of the Journal of Sustainable Tourism, which has eight issues a year. In international surveys this journal is usually ranked fourth among the approximately 100 tourism research journals. I am associate editor of the Journal of Ecotourism, resource editor for Annals of Tourism Research, and I am on the editorial boards of 11 other research journals.
I have edited or co-authored books on rural tourism and sustainable development, tourism partnerships, sustainable tourism in Europe, and coastal mass tourism. I have published widely in the tourism research journals and have written numerous book chapters. In a global survey of all academics contributing papers to the three highest-rated tourism research journals over the past decade my total of papers was ranked 15th.
In a survey of the most frequently cited scholars internationally in tourism my number of citations in Google Scholar was ranked 31st.
My publications have examined aspects of tourism development or policy in many countries, including Turkey, Malta, Southern Europe, Germany, Denmark, Barbados, Brazil, Thailand and China. I have been the director of studies for 13 PhDs and two MPhils that were successfully completed, and I have examined 31 PhDs and three MPhils. Prior to joining the University I worked for the English Tourist Board.
Teaching interests
tourism policy and planning
sustainable tourism
tourism research methodology
Postgraduate teaching
tourism policy and planning (module leader)
Research interests
tourism policy and planning
governance and tourism policies
tourism in developing countries
sustainable tourism development
actors and networks in tourism development
agency, structure and the political economy of tourism
environmental politics and tourism
tourism development in China, Thailand and the Mediterranean
Editorial work
current co-editor and founding editor (1993) of Journal of Sustainable Tourism
associate editor, Journal of Ecotourism
resource editor, Annals of Tourism Research
Supervision
PhD supervisor
Norman Dinsdale
Senior lecturer in hospitality management
Phone 0114 225 3977
E-mail n.dinsdale@shu.ac.uk
I started working in the hospitality industry as a classically trained chef and completed work experience in the UK and Italy. I have worked for Holiday Inns and Marriott Hotels and was later executive chef at Lords and The Oval Cricket Grounds. I have held several positions overseas, including regional director of food and beverage operations for a Spanish based hospitality company. I have also owned my own restaurant, for which I gained Michelin recognition, and was an investor and advisor to an organic gastro-pub.
I am currently a senior lecturer in hospitality management at Sheffield Business School (SBS). I have previously taught at the University of Derby, South Bank University and Norwich City College. I have also guest lectured at Pace University, New York and The Louisville College of Professional Development, Kentucky, USA. Prior to joining SBS I was principal associate at RPM Associates, a respected hospitality consultancy with clients such as Tui UK, Thomas Cook, Sol Melia Hotels and Louis Cruise Lines and numerous hotel chains. I have conducted seminars and workshops in Spain, Malta, Cyprus, Egypt, Dominican Republic, Cuba, Bulgaria, Lithuania, Greece, Italy, USA, Tunisia, Morocco and Turkey and, on the high seas. I have carried out food safety and customer satisfaction audits in hundreds of hotels and on-board cruise ships from the Mediterranean to the Caribbean.
Teaching interests
research methods
study skills
industry context
business studies
Teaching
leadership and entrepreneurship in hospitality and tourism
Research interests
location of hospitality enterprises
economic impact analysis
economic impact of countryside recreation
Supervision
undergraduate and postgraduate dissertation supervisor
Kevin Nield
Head of Service Sector Management department
I am head of the service sector management department at Sheffield Business School. Before taking up this position at Sheffield Hallam University I worked in a wide variety of positions within the catering and retail industries and in further education.
I have over 70 publications including refereed papers and international keynotes, I have co-researched three editions of the British Hospitality Association's annual British Hospitality: Trends and Statistics and I am joint author of Contemporary Issues in Hospitality and Tourism in China and India.
I have a particular interest in education and I am an honorary associate of the HE Academy network for hospitality, leisure, tourism, sport and food and the Director of Education for EuroCHRIE. I have represented the sector on QAA working groups and panels. I am also responsible for setting up a highly successful collaboration with the Hong Kong Institute of Vocational Education.
Gill Pomfret
Senior lecturer in tourism management
Phone 0114 225 2958
E-mail g.c.pomfret@shu.ac.uk
My first degree is in psychology and it was some years later, after teaching English as a foreign language in Spain, Portugal, Ecuador and the UK, that I went on to study tourism at postgraduate level. Following this, I worked as a marketing executive for a travel wholesale company for some time before becoming a tourism' academic.
I am the course leader for the postgraduate courses in
international tourism management
tourism for international development
international hospitality and tourism management (September start)
I have published research papers on adventure tourists and co-wrote one of the first text books on adventure tourism, Adventure Tourism: The new frontier, 2003.
I am currently writing up research papers from fieldwork I carried out with mountaineer tourists in the French Alps. I am particularly interested in the key influences on their decision to a take mountaineering holiday and their experiences during actual participation in mountaineering. I also have research interests in volunteer tourism.
Teaching interests
tourist behaviour
adventure tourism
contemporary issues in international tourism
tourism and development studies
Teaching
consultancy study visit (module leader)
sector industry analysis
phased induction
Research interests
adventure tourism
motives, lifestyles and personalities of adventure tourists
experiences of adventure tourists
tourist behaviour
volunteer tourism and volunteer tourists
Supervision
undergraduate and postgraduate dissertations and PhD supervisor
John Perry
Principal lecturer in events
I have over twenty years industry experience within the event and arts management sector, working for both the private and public sector. I have managed events ranging from rock/pop concerts to cultural festivals and managed venues such as concert halls and arts centres. I gained my Masters degree from the University of Sheffield and am now in the final stages of completing a Doctorate in Education, which is examining academic transitions.
I am the Undergraduate Programme Leader for the Events, Food, Hospitality and Tourism Management Degrees at Sheffield Hallam. I am also responsible for Sheffield Hallam programmes in Hong Kong. I have wide experience in lecturing across mainland China and I also contribute to international programmes in Switzerland and Singapore.
At Sheffield Hallam I specialise in the arts and cultural management subject areas, such as, arts policy and the cultural/creative industries. I lead on the final year business simulation module which develops student skills in business planning and operations.
I also act as an external examiner at Bournemouth University and the University of Wales.
Suzana Pavic
Senior lecturer in hospitality management
Phone 0114 225 3337
E-mail s.pavic@shu.ac.uk
I am a senior lecturer in hospitality and hotel management at Sheffield Hallam University. I have been teaching in higher education since 2000 and have extensive work and managerial experience in the hotel industry. My subject area is hospitality management and I teach students at both undergraduate and postgraduate levels.
I am currently a course leader for MSc in International Hospitality Management and module leader for sector industry analysis. I am also a part of the teaching team for the research and consultancy project and an external examiner for undergraduate courses at Nottingham Trent University.
My particular research interest is in the new ways of creating competitive advantage through the use of e-business in small and medium-sized enterprises (SMEs). I am an enthusiastic user of IT technology and like new technological gadgets.
Teaching interests
food supply chain
strategic issues and hospitality management
food and beverage management
rural policy
Teaching
international food and gastronomy (module leader)
Research interests
food and beverage operations management
business strategy and procurement
supply chain management and rural development
Leadership
Course leader for January intake MSc International Hospitality Management and MSc International Hospitality Management with work experience
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Dr Philip Goulding
Tourism subject group leader
Phone 0114 225 4153
E-mail p.goulding@shu.ac.uk
I am a team leader for the tourism group. I previously worked for American Express in retail travel and in Iran for a large transport and tourism company organising incoming travel and local tours.
I graduated from the Scottish Hotel School with a doctorate in seasonal trading behaviours and influences among small hospitality and tourism businesses.
At Sheffield Hallam I teach on the leadership and entrepreneurship module and supervise dissertations related to the tourism business. My particular research interests are about small tourism businesses (especially destination services), tourism seasonality and its implications for tourism management and development.
Teaching interests
small businesses in tourism
tourism seasonality
tourism management
Postgraduate teaching
leadership and entrepreneurship in hospitality and tourism (module leader for January start students)
Research interests
seasonality and temporality in tourism
lifestyle tourism businesses
small tourism businesses in peripheral, marginal areas
the role of visitor attractions in destination viability
institutional arrangements for tourism development
Supervision
undergraduate and postgraduate dissertations and PhD supervisor
Alisha Ali
Lecturer in hospitality management
Phone 0114 225 4593
E-mail alisha.ali@shu.ac.uk
I am part of the hospitality team where I teach in the areas of leadership, entrepreneurship, innovation, service excellence and focus on the specific applications of these concepts to the hospitality industry. I am also the placement officer for the undergraduate students in hospitality.
I have been actively involved in the hospitality and tourism industry for over ten years. I have completed a BSc in Tourism Management and a masters degree in management. Recently, I completed a PhD which focused on investigating the uses and applications of ICT for sustainable tourism for destinations.
In addition to academic activities, I have worked both locally, regionally and internationally in the hospitality field. Some of my career highlights include conducting market research and analysis of world-wide trends in the hospitality industry, developing feasibility studies for industry stakeholders and working on 'live' tourism plans and projects and participating in their implementation.
Current research interests include computer-mediated sustainability, technology and IT applications and impacts for the hospitality industry, innovation in hospitality and student experiences on placement.
Teaching
hospitality concepts and innovation (module leader)
leadership and entrepreneurship in hospitality and tourism (module leader)
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Karen Soulby
Senior lecturer in tourism management
Phone 0114 225 2196
E-mail k.soulby@shu.ac.uk
I am a Sheffield Hallam University graduate, I joined the team at Sheffield Hallam University with more than 15 years' experience of teaching tourism in a number of colleges and universities. I have also worked in the industry in both tourism marketing and hotel management.
I am the course cluster leader for undergraduate tourism provision at the University. I am strongly involved in course development and provide academic and pastoral support to undergraduate tourism students. I teach on several different modules at both undergraduate and postgraduate levels. I am also involved in a number of research and consultancy projects. I am a specialist in tourist behaviour and recently carried out research on sustainable tourism in Sri Lanka.
I liaise and work with the main tourism bodies such as the Tourism Management Institute and the Institute of Travel and Tourism to ensure that the courses at Sheffield Hallam are fully accredited and give students the qualifications that best suit the needs of industry.
Teaching interests
tourism as a business
supply systems and relationships
destination management and marketing
consumer behaviour
tourism in Europe
Postgraduate teaching
sector industry analysis
Research interests
tourism student engagement and employability
tourism consumer behaviour
Supervision
undergraduate and postgraduate dissertations
Robert Hayward
Senior lecturer in hospitality management
Phone 0114 225 6091
E-mail r.w.hayward@shu.ac.uk
I joined Sheffield Hallam University in August 2007 and teach on a range of subject areas at both undergraduate and postgraduate levels. Prior to joining Sheffield Hallam I was at Leeds Metropolitan University where I was the undergraduate course leader and one of the 'pioneer' developers of flexible and blended learning for the hospitality subject group. In January 2007, I was a visiting professor to the School of Business and Economics, University of Zagreb, working with senior industry managers from Croatia.
Before entering higher education, I worked in a large further and higher education institution where Imanaged craft, advanced craft and supervisory courses in hospitality and licensed retail. This followed six years working in the hotel industry, up to senior management level for a British based, luxury hotel group.
Research interests
service operations
quality management
food and beverage service enhancement
Teaching interests
service operations management
quality management
food and beverage management
dissertation supervision
Supervision
undergraduate and postgraduate dissertation supervisor
Hannah Rossmorris
Senior lecturer
I have worked in the live event sector for over 10 years for a range of major outdoor festivals. These have included Glastonbury, The Big Chill, Global Gathering, Lovebox, Evolution (Newcastle), Jersey Live, the Leeds festival and outdoor music events for the BBC. My work for these clients centred on event management, licensing and health and safety.
I also worked on a number of `youth marketing' sponsorship campaigns. I assisted brands such as Rizla, Carling and Strongbow to achieve their marketing objectives through association with live music events.
I am a Technician member of the Institution of Occupational Safety and Health (IOSH) and hold a NEBOSH qualification in Occupational Safety and Health. I am a member of the Association of Independent Festivals and a founding member of the Event Safety Advisors Group. I am currently on the working committee revising the fire safety chapter for the Event Safety Guide (HSG 195 published by the Health and Safety Executive).
I completed a BA (Hons) in Media and Cultural Studies at the London College of Printing and Distributive Trades (LCP) in 1998.
Specialist skills/areas of expertise
Licensing Act (2003)
health and safety
crowd management
Recent business/consultancy experience
Crowd management consultant Lovebox 2010
Health and safety manager Evolution 2010
Safety manager Jersey Live 2010
Licensing consultant BBC and The Big Chill 2007 - 2009
Emma Martin
Principal lecturer in hospitality management
Phone 0114 225 3320
E-mail e.martin@shu.ac.uk
I joined Sheffield Hallam in 2002 after completing my doctorate exploring the employment relationship in small hospitality firms at Nottingham University Business School. I teach in the areas of human resource management and organisational behaviour and lead the managing people module on the masters programme.
I am currently the programme leader for postgraduate courses in hospitality, tourism, events and food at Sheffield Hallam. I have been part of the judging team for the British Institute of Inn Keeping, National Training Awards in 2005, 2006, 2007 and 2008, acted as an academic advisor to the HE Skills Academy project on 'careers in hospitality, retail and sport' and am external examiner for postgraduate courses at the University of Wolverhampton and Oxford Brookes University.
My research interests focus on working lives in hospitality including the concept of lifestyle employment, the employment relationship in the small hospitality and tourism firms and wider human resource management issues. I currently supervise a number of PhD students in these areas.
Teaching interests
human resource management
organisational behaviour
leadership and entrepreneurship
Teaching
managing people (module leader)
Research interests
working lives in hospitality and lifestyle employment
the employment relationship in the small hospitality firm
human resource management in hospitality
orientations to work
qualitative research methods including the use of diaries in management research
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Phil Crowther
Senior lecturer in events
My first degree was in recreation management from Loughborough University, graduating in 1995. Since then I have enjoyed a career in recreation / leisure / tourism / event management for eleven years, running cinemas, theme parks, and health clubs as executive general manager. Designing and delivering such highlights as film premiers and celebrity birthday parties.
During that time I did a part-time MBA in executive general management which was my pathway back into university. Since then I have thoroughly enjoyed teaching, researching, and delivering continuing professional development (CPD) events and consultancy in the area of event management.
My teaching focuses heavily on strategy and events. Particularly leading on a final year undergraduate module called event policy and planning where we look at the connection between strategy, policy, and events. I pioneered and still lead Sheffield Business School's event management hub initiative that provides valuable interface with the practitioner community, including events, consultancy, and CPD.
I am studying to complete my PhD and have really enjoyed the last three years where I have researched and published five articles in my chosen research area
Crowther, Philip and Donlan, Leah (2012) Leveraging sponsorship to achieve consumer relationship objectives through the creation of marketing spaces: An exploratory study. Journal of Marketing Communications . ISSN 1352-7266
Crowther, P and Donlan, L. (2011) Value-creation space: The role of events in a service-dominant marketing paradigm. Journal of Marketing Management 27:13-14, 1444-1463
Crowther, P. (2011), Marketing event outcomes: from tactical to strategic, International Journal of Event and Festival Management Vol. 2 No. 1, pp. 68-82
Crowther, P. (2010), Marketing space: a conceptual framework for marketing events, The Marketing Review, Vol. 10, No. 4, pp. 369-383.
Crowther, P. (2010). Strategic application of events. International Journal of Hospitality Management, 29(2), 227-235.
Crowther, P, and Beard, C, (2007) Event education: The value of real world learning. Link, Vol 20, pp 35-37
Industry Publication articles
Crowther, P, (2012) Eventful spaces can provide a creative platform. Market Leader, Quarter 2, p37-38
Recent conference papers
Crowther, P. (July 2011) Marketing Event Outcomes: From tactical to strategic. Academy of Marketing Conference, Liverpool
Crowther, P, (September 2010) Marketing space: A conceptual model for marketing events. British Academy of Management Conference, Sheffield.
Crowther, P, (July 2010) Marketing space: A conceptual model for marketing events. Academy of Marketing Annual Conference, Coventry
Crowther, P, (July 2010) Marketing space: A conceptual model for marketing events. Global Events Congress, Leeds, UK.
UK.
Prizes
Best Practitioner Paper Prize; sponsored by The Marketing Society. Academy of Marketing 2011
Research and consultancy projects
Project manager, Cultural Awareness Training, IIFA Awards 2007. Sheffield Hallam University were asked to deliver training to increase enthusiasm and also cultural awareness among front line customer service staff ahead of the 2007 IIFA event in Sheffield. I project managed the delivery of six events to achieve this objective.
Sheffield City Hall, Brand Perception: Business Tourism, 2009. Delivered a consultancy project for Sheffield City Hall (Sheffield International Venues) looking at the brand perception of the venue and how they reinforce and/or obstruct the success of their business tourism offer.
Project manager for the IIFA Awards (Yorkshire 2007): Training and Educating Regional Stakeholders
Project lead for Sheffield City Hall - Repositioning to Succeed with Business Events
Academic lead for Abbeydale Tennis Club: Membership Strategy
Project lead for Sensoria Festival Sheffield: Strategic Analysis
Project lead for Conwy Council: Evaluation Methodology Project.
Daryl May
Course leader
Phone 0114 225 4106
E-mail d.may@shu.ac.uk
I have been working at Sheffield Hallam University since 2001.
My background has been conducting research and organising business events for the NHS. Ive co-ordinated conferences, workshops, training days, focus groups and interviews for senior healthcare managers. This has enabled me to integrate industry knowledge directly into my teaching on the undergraduate second year module on business events.
I am the course leader for all of the events management undergraduate degree routes. This involves new recruitment of students so you may see me at an open day and working with students whilst they are completing their degrees.
I am really keen to engage with students and work in partnership with them to develop the course and enhance the learning environment.
My first degree was in business studies, this was done at Sheffield Hallam University. Since then I have completed a Masters (MA) in Social Science Research Methods and a PCGE. I am currently finishing my PhD.
Outside of work Im a keen competitive cyclist and involved in organising many cycle races in the region.
Ray Nolan
Lecturer in tourism management
Phone 0114 225 4498
E-mail R.Nolan@shu.ac.uk
My current role is underpinned by a first degree in Recreation and Tourism Management, an MSc in Environmental Management (Sustainable Tourism Development) and over twelve years previous experience working in the international conservation, leisure and tourism industry. Along with academic practice this included projects and programme management experience with commercial companies and non-government organisations in South East Asia, the Mediterranean-North Africa, Eastern Europe and North America. Over the past two years I have worked as research and development manager with the United Kingdom Human Trafficking Centre developing partnerships and projects between public, private and voluntary sector bodies.
I have a wealth of experience engaging a range of organisations in research development proposals and projects from small local charities to national organisations such as Natural England, European agencies such as the European Commission and international organisations such as United Nations IoM and ILO. A member of the ESRC peer review college I am, or have been been, involved in international policy forums such as the UNEP International Coral Reef Initiative and currently the UKHTC Learning and Development Forum.
Teaching interests
nature based tourism
tourism and development
sex tourism
applied research projects
Postgraduate teaching
research and consultancy project
Research interests
cross sector partnerships in travel and tourism security
sex tourism; demand and supply and management and interventions
environmental-conservation approaches in tourism development and management
coral reef based tourism
tourism and livelihood diversification in developing countries
Supervision
undergraduate and postgraduate dissertations
John Dunning
Principal lecturer in hospitality management
Phone 0114 225 3971
E-mail j.dunning@shu.ac.uk
I teach across a range of courses at Sheffield Hallam, in particular food and beverage management, gastronomy and culinary arts and wines, with a particular interest and expertise in customer service.
I studied hospitality management at Cambridge and then Norwich Hotel School. This was followed by several years working at Claridge's and the Savoy in London in both food and beverage and rooms division positions. The London experience was followed by working abroad for several years, returning to London as the training and development manager for Gordon Ramsay Holdings. As well as setting up and managing training for the group, I developed consultancy services for Gordon Ramsay, working with a wide-range of blue chip companies.
Subject areas
hospitality management
food and beverage management
restaurant management
food and wine
customer service
Teaching interests
international culinary arts and wines
food and beverage management
Research interests
restaurant management
customer service
food and wine
Supervision
undergraduate and postgraduate dissertation supervisor
Richard Tresidder
Senior lecturer in hospitality management
Phone 0114 225 2601
E-mail r.tresidder@shu.ac.uk
I teach marketing on the MSc programmes. My research interests are in how people interpret marketing campaigns and in particular how signs and images give meaning to the experiences that surround tourism, hospitality, food and events.
I have published widely on semiotics and marketing, medical tourism, sustainability and the ethics of marketing and I am currently co-authoring a book on Critical Marketing in hospitality, tourism, events and food.
I have taught in Switzerland, Africa, the Middle East and Asia. I have managed and undertaken research for many organisations including the Deputy Prime Minister's Office, the Rural Development Commission and the National Trust.
Teaching
marketing
Research interests
the semiotics of marketing
consumer behaviour
the semiotic language of tourism, hospitality and events
critical marketing debates
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
James Bostock
Lecturer
I joined Sheffield Hallam in 2009 after 10 years experience of teaching and management in higher education. I have mainly worked within public sector leisure facilities but also have a wide range of experience of developing partnerships with leisure organisations. This included working with commercial clients such as the Isle of Man National Sports Centre, Centre Parcs, Greenwich Leisure Limited and Luminar Plc.
I am currently working towards my PhD, investigating how sport national governing bodies have responded to reductions in their funding. This research will investigate such issues as change management and governance. I have already completed an MA in Sports Management, which will complement this research.
Teaching interests
events policy
events marketing
the business environment
Research interests
leisure trusts and impacts on leisure provision
change management
governance within national governing bodies
sustainability within the events sector
Jayne Stocks
Principal lecturer in tourism management
Phone 0114 225 2959
E-mail j.stocks@shu.ac.uk
After a first degree in geography from the University of Leeds, I worked for an airline where I led cabin crew and worked in recruitment. I then took an MA in Tourism Management at the University of Derby, subsequently being employed there as a lecturer, helping to develop and manage undergraduate degrees in tourism and travel and in tourism management. At Derby and at Sheffield Hallam Universities I have undertaken diverse work in academic quality and international collaboration. The latter has involved me in international work in Austria, Switzerland, Israel, Zimbabwe, Malawi, Jordan, North and South Cyprus, China, India and Vietnam.
I have a particular research interest in tourism's socio-cultural impacts in the context of sustainable tourism and have undertaken research into sustainable community development in the Gaeltacht areas of Ireland. I also do research into understanding and supporting the transition of international students to UK higher education (HE).
I am interested in the links between universities and the tourism industry. I took a lead role in the European Union funded VocMat project, involving academics and practitioners across Europe in developing modules for middle and senior managers in tourism and hospitality. I am the HE advisor to the Tourism Management Institute, which is part of the Tourism Society.
Teaching interests
sustainable tourism
contemporary issues in international tourism
tourism development studies
tourism fieldwork
Postgraduate teaching
sustainable tourism (module leader)
Research interests
tourism and community development
tourism in peripheral destinations
sustainable tourism
international student transition to UK universities
Supervision
undergraduate and postgraduate dissertations
Alison Sumner
Lecturer in tourism management
Phone 0114 225 5105
E-mail a.sumner@shu.ac.uk
I have a degree in business studies, an MSc in Tourism and Culture and am a doctoral candidate in the area of destination marketing at Sheffield Hallam. I have lectured here since 1994 as an associate lecturer on the HND, undergraduate and postgraduate modules in tourism, hospitality and events marketing.
I have also taught undergraduate research methods and postgraduate research and consultancy project modules and supervised European field visits.
I am also currently module leader for distance learning tourism students at both undergraduate and postgraduate level.
Previously I set up and ran my own leisure business, worked as commercial marketing manager for Sheffield International Venues and was head of sales and marketing at Sheffield Chamber of Commerce and Industry. More recently I have worked as a private marketing consultant to the leisure events and tourism sectors.
Teaching interests
destination marketing and management
business tourism
contemporary thinking in marketing
tourism and hospitality promotion
Postgraduate teaching
destination marketing and management
research and consultancy project
Research interests
destination image and identity representation
destination marketing
place attachment
consumer behaviour
Supervision
undergraduate and postgraduate dissertation supervisor
distance learning supervision undergraduate and postgraduate
Jenny Cockill
Principal lecturer in hospitality management
Phone 0114 225 3329
E-mail j.j.cockill@shu.ac.uk
I am a principal lecturer in hospitality management. I have held a number of positions at unit and functional level in the hotel sector. My teaching is in the areas of hospitality operations where I have co-authored a management game with Professor Roy Wood.
I have been pivotal in the development of the hospitality alumni network at Sheffield Hallam and I am currently investigating how a true mutually advantageous relationship between the University and the alumni can be developed.
Research interests
role of hospitality in the global renaissance of cities
hospitality operations
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
David Graham
Senior lecturer in hospitality management
Phone 0114 225 6090
E-mail d.graham@shu.ac.uk
I started my hospitality career at the age of 14 working in the seaside resort of Scarborough in a traditional fish and chip shop. I then completed a two year period of catering training and embarked upon my culinary career working at The Savoy, London, Royal Crescent Hotel, Bath and spent two years working in various four and five star hotels in Switzerland.
On returning to the UK in the 1980s I undertook higher education studies completing an HND in Hospitality Management. I then moved into various management roles, firstly in contract catering at High Table Ltd, now part of Compass, as a unit manger in London, followed by a period as a public house area manager for Bass plc, now Mitchells and Butler, for the Vintage Inn brand.
In 1986 I followed my dream and opened my own French bistro restaurant, followed five years later by a second restaurant. In 1996 I sold both businesses and at the age of 36 started teaching hospitality at Huddersfield College and then at Leeds Metropolitan University. During this period I studied part-time for my degree and masters qualification. Missing self employment in 2000 I leased premises in Wakefield town centre and developed a tea-room, retail confectionary and sandwich business.
I have a number of publications and presented conference papers. I am currently an external examiner at other higher education institutions. In September 2007 I joined Sheffield Hallam and I am currently working towards a PhD.
Teaching
sector industry analysis (module leader - September intake)
Supervision
undergraduate and postgraduate dissertation supervisor
Dr Peter A Whalley
Senior lecturer in tourism management
Phone 0114 225 4117
E-mail p.a.whalley@shu.ac.uk
Having previously worked in Outdoor Pursuits in North Wales and the ski industry in France, I completed my PhD at Sheffield Hallam University in 2000. Taking as its starting point the need to better understand the relationship between tourism and culture in a Western European context, my research developed and applied a framework to evaluate the attitudes of residents to the sociocultural impacts of tourism in Llangollen, North-East Wales. During my PhD research, I also taught extensively on tourism-related modules at Sheffield Hallam.
On completing my PhD, I worked in further education as a researcher and then at the Learning and Skills Council as a senior researcher and strategic area review manager, prior to moving to the University of Exeter, where I was research and development manager in the School of Education and Lifelong Learning. I have considerable experience of establishing and managing European partnership projects and of working as a freelance consultant and trainer.
I am the course leader for the MSc International Hospitality and Tourism Management (January start)
Teaching Interests
sustainable tourism planning
marketing for tourism
strategic management
employability and professional development
Postgraduate teaching
tourism policy and planning
tourism consultancy
Research interests
tourism politics, policy and planning
tourism, culture and authenticity
resident perceptions of tourism impacts
Supervision
undergraduate and postgraduate dissertation supervisor
Wei Chen
Senior lecturer in hospitality management
Phone 0114 225 2949
E-mail w.chen@shu.ac.uk
I am the module leader for internationalisation of hospitality. My teaching and research areas include strategic management, hospitality and tourism marketing, entrepreneurship and cross-culture management.
My PhD research focused on a comparison study of China and the UK's hospitality and tourism marketing strategy from 1999 to 2002. I am actively involved in international business and have taken different managerial roles in China and the UK. I have conducted executive training and consultancy work for a range of commercial enterprises and public organisations.
I am the overseas editor of Finance and Economy, a business magazine in China and have published various books and articles on international hospitality management.
Teaching interests
postgraduate programme in leisure and food management
undergraduate programme in leisure and food management
research students supervisor
Teaching
research and consultancy project
internationalisation of hospitality (module leader)
Research interests
international hospitality management
strategic management in hospitality and tourism industry
global marketing
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Michel Altan
Senior lecturer in hospitality management
Phone 0114 225 3107
E-mail m.altan@shu.ac.uk
l recently joined the Sheffield Business School at Sheffield Hallam University as senior lecturer in hospitality management. I am now involved in the Masters as well as the bachelors hospitality programme, fulfilling various academic roles. I teach marketing and offer workshops focusing on quality management to the master students.
Before moving to academia, I worked for several years in the hospitality industry. After completing my internship with Sheraton in Mexico, I moved to Belgium and worked as banqueting and conference manager and sales manager in Brussels.
I have complemented my work experience in the hospitality industry with the following qualifications, PhD at Sheffield Hallam (based on research into food services in healthcare this involved a case study of the Compass Group and the NHS), an MA in Social Science Research, an MBA in Hospitality Management (IMHI), and a BSc in Hospitality Management (Glion Hotel School).
My research interests cover food services, relationship marketing and global marketing.
Teaching interests
undergraduate programme in hospitality management marketing
research methods
research students supervisor
Teaching
hospitality service excellence (module leader)
Research interests
food services in healthcare
relationship marketing
global marketing
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Dr Dorothea Meyer
Senior lecturer in tourism management
Phone 0114 225 2906
E-mail d.meyer@shu.ac.uk
I completed my PhD, which focused on power, networks and responses to tourism development in two European islands, at the University of North London in 2001. Prior to that I worked as a marketing executive for the Malta National Tourist Office in London, and as a research officer for the Tourism Department at the Technical University of Dresden in Germany.
After finishing my PhD I worked for two years on pro-poor tourism issues for the Overseas Development Institute, where I focused on projects in sub-Saharan Africa looking at pro-poor tourism methodology and in particularly the implementation of linkages between mainstream tourism businesses and 'poor' neighbouring communities.
I joined Sheffield Hallam University in 2004, where I combined my teaching with research projects. Recent projects have included assessments of the impacts of coral reef protection and pro-poor tourism in Pemba,Tanzania, the development of tourism industry linkages in the Dominican Republic, the development of a methodology to measure impacts of foreign direct investment in tourism and the implementation of this methodology in a case study of Sri Lanka. The last two projects were conducted for the United Nations Conference on Trade and Development.
I am currently engaged in research, consultancy and education links within East Africa, most notably, project leader for the British Council funded Education Partnerships in Africa.
Teaching interests
tourism and development
globalisation and tourism
applied research projects
Postgraduate teaching
tourism and globalisation (module leader)
development studies and tourism (module leader)
Research interests
tourism as a tool for poverty reduction and pro-poor tourism
political economy of tourism
linkages between 'poor' communities and the tourism sector
tourism impact assessments and methodology
foreign direct investment in tourism and its development impacts
policymaking for tourism in developing countries
tourism development and power
residents' perceptions of tourism development
participatory approaches to tourism planning
Supervision
undergraduate and postgraduate dissertations and PhD supervisor
Ian Elsmore
Lecturer in hospitality management
Phone 0114 225 6129
E-mail i.elsmore@shu.ac.uk
Having obtained a first degree as a mature student from Staffordshire University I held a post as a project manager for a local authority responsible for researching service levels and performance from both internal and external perspectives. This was followed by a research contract at the University of Bath.
Having been awarded a masters degree in research planning from the University of Sheffield I successfully won an ESRC+3 doctoral studentship which allowed me to study the application of actor-network theory as a means of examining the reuse of historic buildings in the development of hotels.
Currently the module leader for the postgraduate research methods I am also the postgraduate dissertation module leader as well as a dissertation supervisor.
Teaching
research methods (module leader)
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Michael Mathews
Senior lecturer in hospitality management,
Phone 0114 225 3101
E-mail m.mathews@shu.ac.uk
I joined Sheffield Business School at Sheffield Hallam University in 2005 after working for many years in USA as a leading consultant in the area of food, operations management and leadership. I have extensive managerial experience in the hospitality and catering industry. My particular interests are in statistical data analysis (SPSS), qualitative data analysis (NVivo) and operations management.
Teaching
research and consultancy project (module leader)
hospitality concepts and innovation
leadership and entrepreneurship in hospitality and tourism
international food and gastronomy
Supervision
undergraduate and postgraduate dissertation and PhD supervisor
Vicky Cox
Lecturer in tourism management
My time at Sheffield Hallam is quite extensive so far. I completed my degree and masters here and as well as teaching, I am studying for a PhD which focuses on sustainable tourism and partnership working in English national parks. This has led me to publish a paper in the Journal of Sustainable Tourism about a tourism partnership in the Peak District and expand my research to other national parks
Working in the tourism industry for large tour operators and hotels in the UK and USA has fuelled my enthusiasm for researching and teaching tourism, and I enjoy working on subjects such as sustainable tourism, tourist behaviour and operations and project management.
I have also previously worked as an events organiser and personal research assistant for a research project at another university, both of which have given me a great experience in the hospitality sector and in academia.
I really enjoy teaching and researching tourism and each year look forward to meeting new students!
Research and teaching interests
sustainable tourism
uk national parks and tourism
tourism partnership working
tourist behaviour
operations and project management
Dan Woodason
Lecturer in events
I have over 15 years of event management experience in both the public and private sector. I spent many years in the entertainment and nightclub industry including working for Gatecrasher (arenas and festivals) and dealing with multi-platform stakeholders from local authorities to international DJs.
My portfolio ranges from three day public sector conferences for the Department of Work and Pensions, to designing 12 month strategic event based marketing plans for shopping centres. I have also created trade and exhibition stands at the Clothes Show Live and specialise in creativity, enterprise and entrepreneurship.
My marketing and brand management background includes working with Ben Sherman, Sainsbury's and England FA. I have implemented brand promotion into Glastonbury and the Isle of Wight Festival and worked on many media partnerships.
Having recently completed my PGCELTHE and MSc in Events Management, I am now researching corporate social responsibility on the doctorate programme.
Research interests
social media
corporate social responsibility (CSR)
generation Y
events as a marketing channel
Dr Nicola Palmer
PhD programme leader and lecturer in tourism management
I have a background in tourism studies and I have researched and taught in the area since the 1990s. I am PhD programme leader for Sheffield Business School (SBS).
I have a strong background in consultancy and have worked on projects for a range of clients including the EU, government offices, regional development agencies (RDAs), and destination marketing organisations. I am an academic coach for tourism undergraduate students.
I have written a number of book chapters and journal articles and I am the co-author of Royal Tourism: Excursions around Monarchy, a book that looks at the relationships between tourism and royalty, in partial response to claims that the Royal Family is good for tourism.
Teaching interests
destination marketing and management
ecotourism and tourism development studies
tourism fieldwork and the development of research skills
Postgraduate teaching
research methods
research and consultancy project
Research interests
destination image and identity representation
tourism in peripheral destinations
eco-tourism and wildlife tourism management
tourism policy networks
public sector tourism management
the visitor economy conceptualisation, measurement and management
Supervision
undergraduate and postgraduate dissertations and PhD supervisor
Profiles
Jane Eastham
Senior lecturer in hospitality management
Dave Egan
Senior lecturer in hospitality management
Professor Bill Bramwell
Professor of international tourism studies
Norman Dinsdale
Senior lecturer in hospitality management
Kevin Nield
Head of Service Sector Management department
Gill Pomfret
Senior lecturer in tourism management
John Perry
Principal lecturer in events
Suzana Pavic
Senior lecturer in hospitality management
Dr Philip Goulding
Tourism subject group leader
Alisha Ali
Lecturer in hospitality management
Karen Soulby
Senior lecturer in tourism management
Robert Hayward
Senior lecturer in hospitality management
Hannah Rossmorris
Senior lecturer
Emma Martin
Principal lecturer in hospitality management
Phil Crowther
Senior lecturer in events
Daryl May
Course leader
Ray Nolan
Lecturer in tourism management
John Dunning
Principal lecturer in hospitality management
Richard Tresidder
Senior lecturer in hospitality management
James Bostock
Lecturer
Jayne Stocks
Principal lecturer in tourism management
Alison Sumner
Lecturer in tourism management
Jenny Cockill
Principal lecturer in hospitality management
David Graham
Senior lecturer in hospitality management
Dr Peter A Whalley
Senior lecturer in tourism management
Wei Chen
Senior lecturer in hospitality management
Michel Altan
Senior lecturer in hospitality management
Dr Dorothea Meyer
Senior lecturer in tourism management
Ian Elsmore
Lecturer in hospitality management
Michael Mathews
Senior lecturer in hospitality management,
Vicky Cox
Lecturer in tourism management
Dan Woodason
Lecturer in events
Dr Nicola Palmer
PhD programme leader and lecturer in tourism management
Masterchef accolade is just desserts for Norman
A Sheffield Hallam University lecturer has been given a top professional accolade that puts him on the top table of chefs in the UK.
Norman Dinsdale has been named as a full member of the Professional Masterchefs of Great Britain (MCGB), a group which also includes several Michelin chefs.
Full members of the MCGB are professional chefs who are among the leaders in their chosen field.
Membership is by assessment of technical expertise, experience, knowledge and promotion of local produce.
And Norman, a senior lecturer in hospitality management at Sheffield Business School at Sheffield Hallam, says the accolade is a great achievement which recognises more than 30 years in the catering industry.
Norman said: "I was very pleased to receive this award and continues Sheffield Hallam's good reputation for its catering courses and expertise. To be named as one of the UK's masterchefs is a rare honour indeed."
Norman started working in the hospitality industry as a chef and was executive chef at Lords and The Oval cricket grounds.
He has owned his own restaurant, for which he gained Michelin recognition, and was an investor and advisor to an organic gastro-pub.
Norman is also a member of the British Culinary Federation.
