BA (Honours) Media
Four years full-time (including one year work placement) or three years full-time
UCAS code • P300 | Location • City Campus
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Gain the technical and creative skills required to work in industries such as PR, journalism and the media. You learn about traditional and newer forms of media and how to research and write for different audiences.
Develop your skills and knowledge of print, broadcast and media.
Study the cultural, political and economic role of the media.
Learn from experienced media industry professionals and academics with strong research backgrounds.
Choose practical and theoretical modules that reflect your career aims and interests.
Fees – home and EU students
We do not charge course fees during a placement year.
Course fees may be subject to annual inflationary increase. For further information see our fees and funding pages.
Fees – international students
We do not charge course fees during a placement year.
2014/15 academic year
Typically £11,250 a year
2015/16 academic year
Typically £11,500 a year
Develop the knowledge and skills you need to find employment in industries such as the media, PR and journalism. You build your understanding of the cultural, political and economic role of the media in contemporary society. You also learn to research, write for different audiences and work individually as well as in teams.
You develop an awareness of various types of media and the similarities and differences between them. As well as learning about traditional media, such as print and broadcast, you also study newer, convergent forms.
You are taught by a team of media industry professionals with experience of BBC Radio, local newspapers, freelance journalism and film-making, and by academics with a strong research background.
Under the guidance of these experts, you develop important skills using equipment in our specialist facilities. These include newsrooms, media stores, a radio studio and a photography studio.
You analyse and study the workings of core media institutions and learn about key approaches for analysing media texts. You also examine the general characteristics of media industries, such as the trend towards conglomeration and convergence. These industries include
broadcast TV and audio
print and publishing
You also get opportunities to apply what you learn in a professional setting. In the third year, you can take a paid work placement. This is a great chance to develop practical skills in media communication and journalism, and to enhance your career prospects. Past work experience opportunities have included BBC regional newspapers PR and advertising agencies the voluntary sector.
In addition to core media production skills, you improve your academic, social and interpersonal skills. You also increase your ability to learn independently and to evaluate your own learning and performance. These transferable skills will help you begin a successful career.
Key areas of study
Key areas include analysing media texts media representations news media media and politics media technologies media audiences postcolonial media media industries globalisation and the media broadcast media media writing, design and layout.
examinations essays reports electronic assessment oral presentations portfolio work logs projects
2015 entry requirements
Normally GCSE English language and mathematics at grade C or above, plus one of the following
280 points from at least two GCE/VCE A levels or BTEC National qualifications, including at least 80 points in a relevant subject, or from a VCE double award plus one GCE A level in a relevant subject, which must contribute at least 80 points. AS levels and Key Skills may count towards these points.
Access an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an art and design-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate
If English is not your first language you must have an IELTS score of 6.5 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.5 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
* Relevant subjects are media studies communication studies film studies English a foreign language sociology politics history economics psychology art and design.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Year one core modules
media texts and genres media audiences media industries history of media making media 1 (radio/video) making media 2 (writing/layout)
Year two core modules
media identity and representations news media media, politics and power professional and academic development for media
Year two options
celebrity culture storytelling applied photography event management global PR radio 1 TV 1 feature writing and publishing 1 and 2 documentary work-based learning 1 foreign language
optional placement year
Final year core modules
applied project/dissertation globalisation and the media post-colonial media cultures media technologies
Final year options
moral panics alternative media media, science, environment PR and power corporate PR communicating through photography radio 2 TV 2 feature-writing and publishing 3 work based learning 2 foreign language
You can find careers in media-related areas such as administration and management public relations and corporate communications curatorial and library work research teaching writing.
Prepare for your future career
We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you
- opportunities to become more employable by gaining hands-on experience and developing work-ready skills that will impress employers
- expert careers advice and guidance through one-to-one adviser appointments, workshops, events, recruitment fairs and literature
- specialist support with becoming self-employed including free access to specialist business advice and office resources to improve your chances of success