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BA (Honours) Media

Four years full-time (including one year work placement) or three years full-time
UCAS code • P300 | Location • City Campus

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Media degree overview

Study on a media course that gives you both the analytical thinking you need to produce strong work and the practical skills to realise your creative vision, in industries including PR, journalism and media production. You learn about traditional and newer forms of media and how to research and write for different audiences.

• Develop your skills and knowledge of media in all its forms, including digital, broadcast and print.
• Prepare for your career on a course that sees 95% of students in work or further study within six months of graduating.
• Learn from experienced media industry professionals and academics with strong research backgrounds.
• Choose to take a year-long paid placement working in the creative industries.

Fees – home and EU students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase.

For the course fee and further information on scholarships and bursaries please visit our fees and funding pages.

Fees - international students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further fee information see our international fees or scholarships and bursaries pages.

2015/16 academic year

Typically £11,500 a year

2016/17 academic year

Typically £12,250 a year

Course description

Our media and journalism students run our student radio station, magazine and TV channel.

What you study

On this course you combine academic theory and practical application, giving you a well-rounded understanding of the media and the technical and social skills to gain a job in the creative industries.

No two students have the same experience on this course. In addition to key modules which all students study, the wide variety of optional modules means you create your own degree journey based on which areas you are interested in. This offers the flexibility to study and explore different aspects of the media sector and decide where you want to work in the future, or if you already know exactly what career you want you can tailor the course to specialise in that area.

Everything you learn is backed up by practical examples from the industry. For example, on our storytelling module you learn how stories are developed for different media forms, before critiquing a real TV pilot as a script consultant and eventually developing your own story and practising pitching your idea to commissioners.

Throughout the course, you build your understanding of the cultural, political and economic roles of media forms, organisations and technologies in contemporary society. You also learn to effectively conduct research, write for different audiences, verbally present ideas with clarity and confidence, and work both individually and in teams.

You analyse and study the workings of core media institutions and learn about key approaches for analysing media texts. You also examine the general characteristics of media industries, such as the trend towards conglomeration and convergence.

Key areas include • analysing media texts • media representations • news media • media and politics • media technologies • media audiences • postcolonial media • media industries • globalisation and the media • broadcast media • media writing, design and layout.


You are taught by a team of media industry professionals who have worked in radio, newspapers, TV and film. They have an open door policy, so if you have any queries or need some help you can speak to your tutor or supervisor. In the National Student Survey our students described their tutors as supportive, enthusiastic and inspiring.

Your lecturers also carry out research projects into different aspects of the media. Recently our tutors have worked with drama schools to improve the training of actors for TV work, explored the relationship between race and the media, investigated media fan practices, and studied global media developments. This kind of research feeds into your teaching, giving you the latest thinking in this fast-moving industry.

We regularly welcome high-profile guest lecturers from industry and academia. Recent speakers have included cult media expert Professor Matt Hills, who gave a talk on Doctor Who, and former Blue Peter presenter Andy Akinwolere, who is a graduate from this course. We also hold an annual event where recent students come and talk about their experiences of work since graduating.

Placements and work experience

Between the second and third year of the course, you can take an optional one-year work placement. Our dedicated placements team will help you find the right opportunity and support you in your application.

Alongside the placement, you will have opportunities for work experience throughout your course. Using our strong links with the creative and media industries, we will help you find work in your chosen field, from script development to market research. Previous students have completed work experience with • the BBC • regional newspapers • PR and advertising agencies • the voluntary sector.

We make sure you can network and make industry connections throughout your course. Every year we have students working at Sheffield Doc/Fest – one of the top three documentary film festivals in the world – attending exclusive workshops with international industry experts.

We also run an annual field trip to the Berlinale, the Berlin International Film Festival. Spend a week watching the latest releases, meeting filmmakers and people from the industry and experiencing the rich cultural life of the city.


You develop important skills using equipment in our specialist facilities, which include newsrooms, a radio studio, a TV studio and a photography studio.

You also have access to our dedicated media store, where you can use or borrow production equipment such as cameras and microphones, supported by expert technicians.


• examinations • essays • reports • electronic assessment • oral presentations • portfolio work • logs • projects

Entry requirements

2016 entry requirements

Normally GCSE English language and mathematics at grade C or above, plus one of the following

• 280 points from at least two GCE/VCE A levels or BTEC National qualifications, including at least 80 points in a relevant subject, or from a VCE double award plus one GCE A level in a relevant subject, which must contribute at least 80 points. AS levels and Key Skills may count towards these points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an art and design-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language you must have an IELTS score of 6.5 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.5 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

* Relevant subjects are • media studies • communication studies • film studies • English • a foreign language • sociology • politics • history • economics • psychology • art and design.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

International and European entry qualifications

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

Course content

Year one core modules

• media texts and genres • media audiences • media industries • history of media • making media 1 (radio/video) • making media 2 (writing/layout)

Year two core modules

• media identity and representations • news media • media, politics and power • professional and academic development for media

Year two options

• celebrity culture • storytelling • applied photography • event management • global PR • radio 1 • TV 1 • feature writing and publishing 1 and 2 • documentary • work-based learning 1

Year three

• optional placement year

Final year core modules

applied project/dissertation • globalisation and the media • post-colonial media cultures • media technologies

Final year options

• moral panics • alternative media • media, science, environment • PR and power • corporate PR • communicating through photography • radio 2 • TV 2 • feature-writing and publishing 3 • work based learning 2


Our students go on to a wide range of media-related careers, working in • radio • film and TV production • blogging • social media • PR • print journalism • teaching. We can also support you to progress onto further study.

Prepare for your future career

We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you


Unistats - Key Information Set

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