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BA (Honours) Media

Four years full-time (including one year work placement) or three years full-time
UCAS code • P300 | Location • City Campus

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Gain the technical and creative skills required to work in industries such as PR, journalism and the media. You learn about traditional and newer forms of media and how to research and write for different audiences.

Key points
• Develop your skills and knowledge of print, broadcast and media.
• Study the cultural, political and economic role of the media.
• Learn from experienced media industry professionals and academics with strong research backgrounds.
• Choose practical and theoretical modules that reflect your career aims and interests.

Fees – home and EU students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further information see our fees and funding pages.

Fees – international students

We do not charge course fees during a placement year.

Course fees may be subject to annual inflationary increase. For further fee information see our international fees or scholarships and bursaries pages.

2014/15 academic year

Typically £11,250 a year

2015/16 academic year

Typically £11,500 a year

Course description

Develop the knowledge and skills you need to find employment in industries such as the media, PR and journalism. You build your understanding of the cultural, political and economic role of the media in contemporary society. You also learn to research, write for different audiences and work individually as well as in teams.

You develop an awareness of various types of media and the similarities and differences between them. As well as learning about traditional media, such as print and broadcast, you also study newer, convergent forms.

You are taught by a team of media industry professionals with experience of BBC Radio, local newspapers, freelance journalism and film-making, and by academics with a strong research background.

Under the guidance of these experts, you develop important skills using equipment in our specialist facilities. These include newsrooms, media stores, a radio studio and a photography studio.

You analyse and study the workings of core media institutions and learn about key approaches for analysing media texts. You also examine the general characteristics of media industries, such as the trend towards conglomeration and convergence. These industries include
• broadcast – TV and audio
• internet
• print and publishing
• video
• international media

You also get opportunities to apply what you learn in a professional setting. In the third year, you can take a paid work placement. This is a great chance to develop practical skills in media communication and journalism, and to enhance your career prospects. Past work experience opportunities have included • BBC • regional newspapers • PR and advertising agencies • the voluntary sector.

In addition to core media production skills, you improve your academic, social and interpersonal skills. You also increase your ability to learn independently and to evaluate your own learning and performance. These transferable skills will help you begin a successful career.

Key areas of study
Key areas include • analysing media texts • media representations • news media • media and politics • media technologies • media audiences • postcolonial media • media industries • globalisation and the media • broadcast media • media writing, design and layout.


• examinations • essays • reports • electronic assessment • oral presentations • portfolio work • logs • projects

Entry requirements

2015 entry requirements

Normally GCSE English language and mathematics at grade C or above, plus one of the following

• 280 points from at least two GCE/VCE A levels or BTEC National qualifications, including at least 80 points in a relevant subject, or from a VCE double award plus one GCE A level in a relevant subject, which must contribute at least 80 points. AS levels and Key Skills may count towards these points.

• Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in an art and design-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate

If English is not your first language you must have an IELTS score of 6.5 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.5 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

* Relevant subjects are • media studies • communication studies • film studies • English • a foreign language • sociology • politics • history • economics • psychology • art and design.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

Course content

Year one core modules

• media texts and genres • media audiences • media industries • history of media • making media 1 (radio/video) • making media 2 (writing/layout)

Year two core modules

• media identity and representations • news media • media, politics and power • professional and academic development for media

Year two options

• celebrity culture • storytelling • applied photography • event management • global PR • radio 1 • TV 1 • feature writing and publishing 1 and 2 • documentary • work-based learning 1 • foreign language

Year three

• optional placement year

Final year core modules

applied project/dissertation • globalisation and the media • post-colonial media cultures • media technologies

Final year options

• moral panics • alternative media • media, science, environment • PR and power • corporate PR • communicating through photography • radio 2 • TV 2 • feature-writing and publishing 3 • work based learning 2 • foreign language


You can find careers in media-related areas such as • administration and management • public relations and corporate communications • curatorial and library work • research • teaching • writing.

Prepare for your future career

We can help you gain the skills and experience employers are looking for and prepare you for your future career. We offer you


Unistats - Key Information Set

Open days

Come and visit us on 2 November 2014.

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How to apply

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Further information