BSc (Honours) Events and Leisure Management

UCAS code

NN8F

Attendance

Full-time

Four years full-time (including one year work placement) or three years full-time

At a glance

Study for a career in the exciting world of events management specialising in the leisure industry, organising events in multipurpose venues including football and sports stadiums. Boost your CV with extra qualifications and multiple work experience placements at organisations such as Nottingham Forest Football Club and Universal Studios, Florida.

Key points
ХаExperience a broad spectrum of the sports and leisure events sector.
ХаGain an insight into events and leisure management with projects, business simulations and live events.
ХаGain a recognised event safety management qualification as part of the course.
ХаTake the opportunity to work overseas in the US, Canada and Europe.

What is events and leisure management?
The events and leisure industries are an important part of cultural and business activity in the UK and overseas.
Events managers specialising in the leisure industry are responsible for all aspects of the planning, delivery and evaluation of an event and combine this with in-depth knowledge and understanding of multipurpose venues such as football and sports stadiums. They have strong organisational, budgeting and creative skills.

About this course

Gain the skills and expertise needed to become a professional event manager with a specialism in the leisure industry. By studying events theory, policy and practice, integrated with business management, you develop an in-depth understanding of what it takes to plan and manage memorable and successful events and other leisure activities.

You learn by taking part in seminars and workshops, by attending lectures and completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples.

Our links with industry mean that you can hear from a wide range of guest speakers. Previous guest speakers have included Martin Green (London 2012 organising committee, LOCOG), David Jamilly (Theme Traders) and Jon Hughes (KPMG).

You learn from lecturers with significant practical experience in event management. Members of the team have worked in areas such as licensing and safety at major outdoor festivals, business events and conferencing, brand promotion and marketing, research, film premieres, recreation and leisure. The team also leads the Event Management Hub, a professional national community of events practitioners.

You work on projects and business simulations to gain practical knowledge of event organisation. Through these activities, you learn about and experience the part venues play in Х sporting events Х concerts Х festivals Х corporate events Х exhibitions Х business conferences Х weddings.

You build on your studies and project work with a short period of events industry experience in the second year, which can be in the UK, the USA, Canada or Europe. You are encouraged to gain work experience throughout your course. This develops your industry knowledge and improves your employability after you graduate.

You also have the opportunity to take your experience further on a one year work placement in your third year. Placement providers include Х Searcys Champagne Bar Х Qube Events Х Sheffield City Hall Х Manchester United Football Club Х Walt Disney World Resort, Florida Х National Trust Х Marie Curie Cancer Care Charity.

This is an excellent chance to develop your professional skills and build an eye-catching CV to impress future employers. Students often find jobs with their placement companies after graduating.

In the final year, you create and run your own live fundraising event for a charity. Past students have delivered networking events, fashion shows, gala dinners and music festivals.

The course gives you the opportunity to build skills that are needed in the events industry, such as creating a memorable experience for event delegates, event programming and risk management as well as broader analytical and personal skills that are applicable to many other career paths. This knowledge is combined with an in-depth understanding of organising events in multipurpose venues such as football and sports stadiums.

International award
You can also complete an international version of this qualification which places greater emphasis on the global events industry. You must take a work or study placement abroad to gain this award.

Key areas of study
You study a range of topics relating to event planning and delivery, as well as specialist leisure topics. Key areas include Х budgeting Х marketing Х developing managerial skills Х leisure industry sector Хleisure and risk Х events policy and planning Х strategic management Х live event management.

Associated careers

After graduating from this course, you can take advantage of the growing demand for graduates to manage Х sporting events Х charity fundraising events Х leisure venues Хoutdoor events

Many organisations use event managers including Х local authority leisure centres Х music venues Х hotels and conference centres Х charities Х leisure and sports venues.
You can also continue your studies at postgraduate level.

Professional recognition

As a founder member of the Association of Event Management Educators (AEME), we have been involved in establishing academic benchmarks in events education.

We also have strong links with key events associations such as Eventia.

This type of activity keeps our academics up to date with industry needs and trends, which in turn feeds into and benefits student teaching, and sets standards for events education throughout the UK.

The event safety management vocational qualification is accredited by the Institution of Occupational Safety and Health.

Course content

Year one modules

Х introduction to finance Х introduction to marketing for events Х contemporary business environment for events Х the human side of organisations for events Х developing management skills Х events foundation Х leisure and sport industry sector Х resources for the events sector

Year two modules

Х operations management for events Х management accounting Х contemporary thinking in marketing for events Х human resource management for events Х events business and venue management Х research for industry Х events industry experience Х leisure and risk Х managing sport and leisure events Х business event operations

Year three

Х optional work placement

Final year modules

Х strategic management for events Х events business simulation or career management and professional development Х events policy and planning Х live event/innovation Х learning through mega and major events Х project

Assessment

Х coursework Х examinations Х work placements/industry experience by written report

Entry requirements

2014 entry requirements

We expect you to demonstrate, through your personal statement, an interest in and awareness of events management or a closely related discipline or some level of practical experience.

Normally five GCSEs at grade C or above, including English language and mathematics, plus one of the following

Х 280 points including at least 160 points from two GCE/VCE A levels or BTEC National qualifications. AS levels may count towards these points. We accept general studies. Key Skills qualifications are not included.

Х Access Ц an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

2013 entry requirements

We expect you to demonstrate, through your personal statement, an interest in and awareness of events management or a closely related discipline or some level of practical experience.

Normally five GCSEs at grade C or above, including English language and mathematics, plus one of the following

Fees

Home and EU students

2013/14 academic year

For 2013 entry, mandatory UK field trips are included in the course fee.

International students

2013/14 academic year

Typically г11,880 a year

2014/15 academic year

Typically г11,880 a year

How to apply

You apply for this course through UCAS.

Contact details

For more information or to check the progress of your application phone +44 (0)114 225 5555, fax +44 (0)114 225 2167, e-mail admissions@shu.ac.uk