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BA (Honours) Public Relations

Three years full-time

UCAS code • P210

This course is subject to reapproval

Location • City Campus

Related subjects Media, PR and journalism Media arts


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At a glance

If you want a career in the exciting and expanding PR sector, this course equips you with the practical skills and knowledge you need to succeed. Project work with real clients develops your ability to create effective PR campaigns. You are also encouraged to develop your PR knowledge through industry work experience.

Key points
• Learn from lecturers who are practicing PR professionals and expert academics.
• Benefit from strong links with PR practitioners for your placement.
• Tailor your training with optional modules from journalism and media courses.
• Gain automatic student membership of the Chartered Institute of Public Relations (CIPR).

What is public relations?
Public relations involves building relationships, enhancing reputations, and above all, good communication. The best and most creative public relations (PR) campaigns make a positive difference to people's lives. They can improve issues such as health awareness and public safety and be a persuasive force for the public good. More and more organisations, from charities to government and business, now use PR to get their messages across.

For more information on public relations visit the Chartered Institute of Public Relations (CIPR) website.

This course

Learn how to research, plan, implement and manage successful PR campaigns. You examine and evaluate key theories relating to PR and engage with current debates about the impact of public relations on the media and wider society. You also study professional issues including ethics and corporate social responsibility, crisis management, Freedom of Information and industry codes of conduct.

Your studies are led by a team which includes national award-winning PR industry specialists, with experience across TV, health, charity, public and private sectors.

During your course, you are encouraged to gain PR industry experience working for real clients. In the third year, you have the opportunity to take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and sharpen your practical knowledge of PR. You have the opportunity to work for a range of large or medium private or public sector organisations in the UK. Recent students have worked with local authorities such as Derbyshire County Council and Wakefield Council, charities such as Breast Cancer Care and Whirlow Hall Farm. Some also worked in PR support at the London 2012 Olympics, as well as at regional and national PR consultancies.

In your final year you can apply your theoretical and practical learning to an external project. This may involve producing a portfolio of work to show prospective employers when you graduate, or completing original research on a topic of your choice for a dissertation.

Every year we hold a Chartered Institute of Public Relations (CIPR) industry event which brings together regional and national PR experts with our students. We also offer a scheme whereby PR professionals mentor students for one year.

The CIPR is the leading professional body representing the UK public relations industry. Its recent review of the course commended us for covering ‘the essential knowledge, skills and standards expected of today’s PR professionals'.

If you want a career in this fast changing, exciting and expanding area, then this course equips you with the essential practical skills and academic knowledge to do so successfully and ethically.

Key areas of study
As well as learning about public relations you can learn how to specialise your practice and take a more theoretical or practical route through your degree.

You can choose optional modules including • event management • global PR • celebrity culture • media identity and representation • PR and power.

Compared to some other university PR courses, our course has a relatively small number of students, usually around twenty, which means staff really get to know you as an individual.

Find out more about BA (Honours) Public Relations

Related courses

How to apply

You apply for this course through UCAS.

Fees – home and EU students

2013/14 academic year

For 2013 entry, membership of a professional body is included in the course fee.

The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/study/ug/fees-and-funding

Fees – international students

2013/14 academic year

Typically £10,680 a year

2014/15 academic year

Typically £11,250 a year

The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees

Assessment

• essays • reports • electronic assessment • oral presentations • portfolio work • project

Course enquiries

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Professional Recognition

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to many industry and personal development opportunities and to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry and free online training.

This recognition also allows graduates to become full members of the CIPR without further examination.

Chartered Institute of Public Relations

Key Information Set The learning and teaching information shown in the Key Information Set for years one, two and four of this course are based on the modules chosen by full-time and placement students. The information for year three of the course shows the pattern for students who complete a placement.

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