By adding to My Courses you can compare courses and create a personalised prospectus.
View profiles of students on this course
Read profiles about our business and management teaching team.
Read the course leader's introduction to the course.
Businesses require senior marketing executives who have the knowledge and managerial competences to succeed in a highly competitive global market.
This course enables you to understand the issues involved in marketing at a strategic level and with a global perspective. It also allows you to develop your work experience. As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision. This allows you to put theory into practice while developing marketing knowledge and skills.
During the course you develop
• an awareness of the global market environment
• professional marketing skills to ensure you communicate effectively in corporate settings
• knowledge and understanding of the strategic global issues relating to marketing
• an understanding of why companies need to be able to differentiate themselves from the competition
• apply marketing skills and knowledge to a company-based issue to develop an appropriate solution
• an international network of contacts
After successfully completing the course you are able to
• understand what global competencies organisations need to differentiate themselves
• have the professional skills to work as a strategic marketing executive
• develop the confidence to work at a strategic level within a global marketing environment
• identify and understand the implications of global issues
• Make informed and appropriate strategic marketing decisions
Related courses
Full-time – one year
Starts September
Complete the application form available at www.shu.ac.uk/study/form
2013/14 academic year
Typically £5,355 for the course
The course fee may be subject to annual inflationary increase. For further information on fees and funding see www.shu.ac.uk/funding
2013/14 academic year
Typically £12,060 for the course
2014/15 academic year
Typically £12,150 for the course
The course fee may be subject to annual inflationary increase. For further information on fees, scholarships and bursaries see www.shu.ac.uk/international/fees
• coursework
This course offers you a full year's membership of the Chartered Institute of Marketing.
Melanie Summers
MSc Global Strategic Marketing
'I chose to study at Sheffield Hallam as the university's close to where I live and it's got a good reputation for marketing, but the main reason was that the course really interested me. I'd been to an open evening and one of the lecturers recommended it to me as it fit with my experience.
'I decided to do a masters as I had done an undergraduate degree in law but ended up working in marketing and I've been promoted into different marketing roles since. I'm in a marketing and business development role now and I need the masters degree so I have a marketing qualification, and it will look great on my CV. I want to become a marketing manager in the future and I think this course will help me.
'The marketing strategies simulation module is really interesting. It puts you in a real life situation in real time and it puts the pressure on you to make decisions. You are put into groups with people you haven't worked with before which can be difficult as people work in different ways, so I think it gives you great experience for real life work. It's quite intense and stressful, but it's a great way to learn.
'My advice to anyone considering doing a masters is – do it! I thought it would be much harder but I've surprised myself by how well I've coped. Just don't be put off by the fact that it's a masters and don't think you can't do it because you can if you apply yourself. There's loads of support from the lecturers and Blackboard's an amazing learning tool.'
Profiles
Melanie Summers
MSc Global Strategic Marketing
Liz Lye
Course leader, MSc International Marketing
I worked in the publicity and editorial departments for several fiction and non fiction publishing companies in London after graduating in English literature. I also worked for a year with an events and conference organisation that involved European travel.
I was a member of the National Union of Journalists for some years and was involved in PR activities. I went on to manage marketing departments in publishing houses before moving to Sheffield. I took a maternity break during which I freelanced as a copy editor and proof reader as well as copy writing for government departments.
I managed marketing teams in Higher Education on my return to full-time work and studied my masters as a mature student. I began lecturing for Oxford College of Marketing in 2000, delivering intensive and distance learning Chartered Institute of Marketing (CIM) courses before taking a full-time permanent job as a senior lecturer at Sheffield Hallam University in 2009.
I am committed to the employability agenda for Sheffield Hallam University, working with placement students and providers and negotiating consultancy projects.
As course leader I develop learning and teaching practices that are relevant to international, UK and European students.
Specialist skills and areas of expertise
• marketing communications
• press/public relations
• marketing planning
• strategic marketing management
• social marketing research
• market research
Recent business and consultancy experience
• social marketing projects for public sector organisations
• supervision of masters consultancy projects
• investigation into the cultural aspects of brand and market development for industry partner
Clare Moonan
Course leader, MSc Managing Global Business, senior lecturer International Business
Professional interests/current work
I am a senior lecturer in International Business and course leader for MSc Managing Global Business at Sheffield Hallam University Business School. Since joining the university in 2006, I have played a major part in the development and teaching of a range of international business modules at both undergraduate and postgraduate level. In 2013-14 I will deliver a first year module to 12 new Nestlé employees as part of the BA (Hons) Professional Business Practice degree. This qualification is the first of its kind in the UK food industry and is part of Nestlé’s Academy Fast Start Academy programme.
Much of my pedagogical research and teaching interests revolve around cultural aspects of knowledge transfer. In particular, the international transfer of human resource management in global firms.
Business/organisation and research collaborations
Before entering academia I worked extensively in the UK and Japan in the fashion and automotive industries. I have maintained my industry links which have proved invaluable in securing student consultancy projects and guest lectures. I actively engage with the Venture Matrix and Employability Hub in Sheffield Business School who have helped me organise field trips to the Jaguar car plant in Liverpool. I am currently planning further trips for the coming academic year to John Lewis in Liverpool and Bentley in Crewe.
I work extensively in India as part of my course leader role and since 2009 have taken part in 10 cross-faculty recruitment drives in both India and Sri Lanka. I have also participated in British Council initiatives such as British Management Week (Chandigarh, 2010) as a guest lecturer.
I am currently developing the Sheffield Business School alumni network in India and will co-host the first alumni meeting in Pune/Mumbai at the end of May 2013 with one of our MBA alumnus.
I have developed partnerships with key Indian institutions including the prestigious Symbiosis University in Pune. This successful relationship has resulted in hosting two cohorts of Symbiosis MBA students who have studied alongside our MSc International Business students.
My general interests lie in the cultural issues in international management, the political economy of East Asia, specially Japan, China and India. My current PhD research at the University of Leeds Business School examines the transfer of Japanese human resource management in the Indian automotive industry. I will embark on fieldwork in India in 2013 and have utilised both global academic and business contacts to enable me to do this.
Andrew Constable
Course leader, MSc Strategic Marketing
Prior to working at Sheffield Hallam University I worked in the UK brewing industry.
I worked for Bass which through organisation changes mergers and takeovers became Bass Brewers then Coors Brewers and eventually Molson Coors. I worked in sales progressing through promotions (in sales, trade and consumer) to customer marketing and finally through to brand marketing. My final role was head of media, where my responsibilities included media planning / buying across all trade and consumer channels, agency review and fee negotiations, brand PR activity and TV production cost control. I was responsible for controlling the marketing department’s £80m revenue budget.
In the area of media buying / planning and PR I introduced consumer insight programmes which were instrumental in improving not only the planning but the buying effectiveness of all the company's media activity. This area of communication effectiveness and the changing use of media by consumers continue to be an area of interest.
Whilst most of this work was UK based there were a number of brand launches overseas which required either direct media support, managed from the UK, or consultancy advice on best practice.
My wider business experience included being a key member (marketing) of the team planning team working on the integration of Carlsberg Tetley, in anticipation of a merger that never happened. This project team was cross functional and supported by McKinsey consultants. In addition I contributed to many industry bodies such as the Incorporated Society of British Advertisers TV Action Group, I was also a member of the Advertising Association's Digital Media Group paving the way for advertising codes within digital media in the UK.
I am committed to the employability agenda for Sheffield Hallam University; helping undergraduates gain work placements and helping to develop the University’s consultancy project module.
As course leader I am continually looking at ways to develop the course making the content and teaching practices relevant to international and home students.
Specialist skills, areas of expertise and recent business experience:
• media planning and insight
• negotiation skills
• advertising effectiveness
• creative workshops
• retail marketing
Mark Ellis
Senior lecturer
I am a senior lecturer within the Department of Management at Sheffield Business School. I joined the University in early 2012 after over 20 years in education and the knowledge based industries.
My teaching is mainly in the areas of business management, strategy, business start up and growth along with enterprise, entrepreneurship, innovation and change management. Prior to joining the University I worked as a business adviser and management consultant for several years where I supported leaders and organisations from new start micro businesses to multi national PLCs.
My MBA studies at Edinburgh Business School combine well with my practitioner background and current research interests which together give me a well rounded approach to my teaching. This also enables me to relate taught topics to my own professional experiences.
I enjoy teaching and am keen to ensure students get the best out of the courses. I have a particular passion for enterprise and innovation. This is directly linked to my work as a consultant and also because I have started businesses myself and recognise the challenges and rewards that this brings.
Teaching Interests
• enterprise
• entrepreneurship
• creativity and innovation
• leadership
Research Interests
• sustainable business approaches and models
• ethical business
Profiles
Liz Lye
Course leader, MSc International Marketing
Clare Moonan
Course leader, MSc Managing Global Business, senior lecturer International Business
Andrew Constable
Course leader, MSc Strategic Marketing
Mark Ellis
Senior lecturer
Andrew Constable
Course Leader
`Welcome to the MSc Strategic Marketing page. On this page you'll find out about the course and see feedback from past students. You'll find a little bit more about me and other members of staff.
`As a subject marketing continues to evolve and these changes are reflected in the content of the individual modules on the course. We make sure that the course content is interesting and that the work is challenging and relevant to today and tomorrow's business world.
`You will be given a year's membership of the Chartered Institute of Marketing (CIM), this will provide you with great material during your studies and help you in your search for a marketing role.
`I look forward to welcoming you on to the course and to Sheffield Hallam University.'
Profiles
Andrew Constable
Course Leader
