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SIRC research and consultancy services

Major events

SIRC's study of the economic impact of the European football championship Euro '96 provided the impetus for much of our current work evaluating the economic impact of major sports and cultural events.

We have conducted the majority of UK Sport's research into the economic impact of major sports events and the key lessons are summarised in the publications 'Measuring Success' and Measuring Success II. We also work for a range of other clients, notably Regional Development Agencies (RDAs) as well as commercial clients such as the Tour of Britain and World Snooker, and most recently the All England Lawn Tennis Club who commissioned an economic impact study of the 2006 Wimbledon Championships.

We have also developed other event-related products including

  • pre-event forecasting
  • media monitoring
  • analysing place marketing
  • sports development effects

We have also conducted event evaluation work with arts organisations such as Arts Council England, Music in the Round and the Eastern Orchestral Board.

Key clients

  • UK Sport
  • Sheffield City Council
  • The Tour of Britain

Projects

  • The economic impact of the Championships, The All England Lawn Tennis and Croquet Club (2006)
  • The economic impact of the Rowing World Cup (2005, 2006)
  • The Tour of Britain (2004-2006)
  • Northern Ireland Events Company - four football and golf events (2003)
  • The economic impact of the World Snooker Championship (2002, 2006)
  • The economic impact of the World Half Marathon Championships (2001)
  • The economic impact of the London Marathon (2000)

Publications

Gratton, C., Shibli, S. and Coleman, R.J. (2005). The economics of sport tourism at major events, in Higham, J. (Ed.) Sport tourism destinations, issues, opportunities and analysis, Ch. 17, 233-247. Oxford, Elsevier Butterworth-Heinemann

Gratton, C., Shibli, S. and Coleman, R.J. (2005) Sport and economic regeneration in cities, Urban Studies, Vol. 42, No. 5/6, pp1-15

Sport Industry Research Centre (2004). Economic impact estimates on EIRE of 32 sport events held in 2002/03. Report prepared for the Irish Tourist Board. Sheffield, SIRC

UK Sport (2004). Measuring Success 2: The Economic Impact of Major Sports Events. Report prepared by SIRC. London, UK Sport

UK Sport (2002). The 2001 IAAF World Half Marathon and BUPA Bristol Half Marathon: The economic impact, place marketing effects and people's perceptions of Bristol. Report prepared by SIRC, London, UK Sport

Sport Industry Research Centre (2002a). An evaluation of the economic impact and place marketing effects on Northern Ireland of the 2002 Senior British Open Golf Championship. Sheffield, SIRC

Sport Industry Research Centre (2002b). An evaluation of the economic impact and place marketing effects Sheffield of the 2002 Embassy World Snooker Championship. Sheffield, SIR

Shibli, S. (2002). The evaluation of major sporting events using a balanced scorecard approach. Book of Proceedings for the 10th EASM Congress, Jyväskylä, Finland, 135-136

Shibli, S. (2001). Using an understanding of the behaviour patterns of key participant groups to predict the economic impact of major sports events. Book of Proceedings for the 9th EASM Congress, Vitoria-Gasteiz, Spain, 294-298.

Solberg, H.A., Andersson, T.D. and Shibli, S. (2001) An exploration of the direct economic impacts from business travellers at World Championships, Event Management: An International Journal, vol. 7, No. 3, pp 151-164

Coleman, R.J. (2003). Flora London Marathon 2000 - The Economic Legacy. Journal of Hospitality and Tourism Management, 10 (Supplement 2003), Event Management, 51-73

Sport Industry Research Centre (2000). Flora London Marathon 2000: The Economics. Sheffield, SIRC

Gratton, C., Dobson, N. and Shibli, S. (2000). The economic importance of major sports events: A case-study of six events. Managing Leisure 5,17-28

UK Sport (1999a). Major Events Blueprint: The Economics - A Guide. Prepared by the Leisure Industries Research Centre. London, UK Sport

UK Sport (1999b). Major Events Blueprint: Measuring Success. Prepared by the Leisure Industries Research Centre, Sheffield Hallam University. London, UK Sport

UK Sport (1999c). Annual Report 1998-99. London, UK Sport. Dobson, N., Gratton, C. and Holliday, S. (1997). Football Came Home: The Economic Impact of Euro'96. Sheffield, LIRC

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