SIRC staff
Maxine Gregory
Senior research fellow (0.7), BSc (Hons), MA
Phone 0114 225 5928
E-mail m.gregory@shu.ac.uk
Maxine’s key research interest is the monitoring and evaluation of programmes designed to increase participation in sport. She managed the national evaluation of Sport England’s ‘Sport Unlimited’ project from 2008-2011. Maxine also specialises in generating fun and innovative ways to conduct research using methods which engage both young people and adults.
Research interests and expertise
- Designing innovative and interactive approaches to data capture
- Expert in evaluating sports participation interventions and investments (including wider social impacts)
- Gathering insight and informing social marketing
- Business development
Work areas and key skills
- Realistic evaluation frameworks using logic models
- Research design combining qualitative and quantitative methods
- Designing evaluation tool kits
- Effectively disseminating research evidence, including accessible reporting
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