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Events

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Forthcoming events

Meeting the needs of 'Generation Y'

Friday 11 November 2011
9.30am–12 noon

Jurys Inn, Sheffield

How can we design, communicate and deliver successful events that appeal to the demanding modern consumer?

Generation Y has brought with it new, and higher expectations than those before, with an aptitude for technology and an interest in social and environmental outcomes.

As event professionals, we must continue to adapt to meet the needs of this important segment in order to remain at the forefront of the industry.

This event will

  • provide you with key insights into the needs and expectations of this segment
  • allow participants to share knowledge and experience in this area
  • give practical tips on how to exceed the expectations of this new generation

For more information and to book your place please contact Phil Crowther on 0114 225 3145 or email philip.crowther@shu.ac.uk.

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Sheffield Business School, City Campus, Howard Street, Sheffield S1 1WB, UK

Phone +44 (0)114 225 2820 | Fax +44 (0)114 225 5268

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