Staff profiles
Stewart Hilland
MSc, BA, PGCE
Phone 0114 225 3144
E-mail s.hilland@shu.ac.uk
Profile
Stewart has a senior management background in education and has organised a wide range of exhibitions, conferences, ceremonies and international sports and arts events within the education sector. He has worked in the UK, Switzerland and South-East Asia. In 2006, Stewart was awarded an MSc with distinction from the Centre for Events Management at Leeds Metropolitan University and received a prize for outstanding academic achievement.
Teaching interests
- events marketing
- innovative marketing communications
- events as marketing tools
- leisure and sport event management
Research interests
The significance of destination branding on the business events industry in Singapore was the subject of a Stewart's masters' research project. This is being used as a springboard for further research
- the use of events to re-position the Singapore brand, a study that will focus on the importance of special and hallmark sporting events (the new night time Singapore F1 Grand Prix and the first Youth Olympics that will be held in Singapore in August 2010)
- applying a similar research focus and approach at regional and city level within the UK, in particular with 'local' extensions based on Yorkshire Forward/Yorkshire Events
