Staff profiles
Dr Richard Tresidder
LLB (Hons), MA, PhD
Phone 0114 225 2601
E-mail r.tresidder@shu.ac.uk
Profile
Richard Tresidder jointly teaches marketing with Craig Hirst on the MSc programmes. His research interests are in how people interpret marketing campaigns and in particular how signs and images give meaning to the experiences that surround tourism, hospitality, food and events.
Richard has published widely on semiotics and marketing, medical tourism, sustainability and the ethics of marketing and is currently co-authoring a book on Critical Marketing in hospitality, tourism, events and food. He has taught in Switzerland, Africa, The Middle East and Asia.
Richard has managed and undertaken research for many organisations including the Deputy Prime Ministers' Office, the Rural Development Commission and the National Trust.
Chapters in books
(2010) Image, Semiotics and Identity; in Robinson (Ed) Current Themes in Tourism, CABI
(2010) The Rise of Medical Tourism; in Robinson (Ed) Current Themes in Tourism, CABI
(2010) Developing Strategies in Visual Methods: in An Introduction to Visual Methods in Tourism Studies, edited by Tijana Rakic and Donna Chambers, Routledge
(2008) Tresidder, R. Crouch, D., Marson, D., Shirt G. and Wiltshier, P. 'The Peak District National Park UK: contemporary complexities and challenges' in M. Hall and W. Frost, eds. National Parks and Tourism, Routledge.
(2003) Tourism and Sacred Landscapes; in Williams S (ed) Tourism: Critical Concepts, Routledge
(2001) The Representations of Sacred Space in a Post-Industrial Society; In Cotter. M. Boyde. W. and Gardner. J. (eds). Heritage Landscapes: Understanding Place and Communities, Southern Cross University Press.
Journal articles
(2010) 'Reading Food Marketing: The semiotics of Marks and Spencer!?'; Iinternational Journal of Sociology and Social Policy, Vol 30, Issue 9/10
(2010)What No Pasties!? Reading the Cornish Tourism Brochure; Journal of Travel and Tourism Marketing (Forthcoming)
Official reports
'An Evaluation of the Business and the Environment Linked Through Small Scale Tourism (BESST) Project' A report commissioned by the Peak Park National Park (2008)
'An Evaluation of Technological Utilisation by Derbyshire Accommodation Providers' for the Derbyshire Destination Management Partnership. (2007-8)
'The Experience and Needs of the Ethnic Minority Residents and Workers in the Borough of High Peak' A Report Commissioned by High Peak and Derbyshire Dales Strategic Partnership. (2005)
Conference papers
Food Marketing: The Death of the (Sovereign) Consumer (2010) Academy of Marketing, Coventry (With Craig Hirst)
Planned events: a contemporary marketing strategy; (2010) Academy of Marketing, Coventry (with Phillip Crowther)
'What No Pixies' Visually Negotiating the Cornish Coast (2009) Land and Identity, University of Derby, June 2009
Research interests
- the semiotics of marketing
- consumer behaviour
- the semiotic language of tourism, hospitality and events
- critical marketing debates
- food marketing
Teaching
- international tourism and hospitality planning
- marketing
