Staff profiles
Robert Hayward
BA (Hons), CertEd, MHCIMA, FBII
E-mail r.w.hayward@shu.ac.uk
Subject areas
Hospitality Management
Profile
Robert joined Sheffield Hallam University in August 2007 and teaches on a range of subject areas at both undergraduate and postgraduate levels. Prior to joining Sheffield Hallam Robert was at Leeds Metropolitan University where he was the undergraduate course leader and one of the 'pioneer' developers of flexible and blended learning for the hospitality subject group. In January 2007, Robert was a visiting professor to the School of Business and Economics, University of Zagreb, working with senior industry managers from Croatia.
Before entering higher education, Robert worked in a large further and higher education institution where he managed craft, advanced craft and supervisory courses in hospitality and licensed retail. This followed six years working in the hotel industry, up to senior management level for a British based, luxury hotel group.
Research interests
- service operations
- quality management
- food and beverage service enhancement
Teaching interests
- service operations management
- quality management
- food and beverage management
- dissertation supervision
Author of recent publications
Graham, D. and Hayward, R. (in press) Internationalisation of a US Hotel Brand; Issues for the Overseas American Tourist. World Journal of Tourism, Leisure and Sport
Hayward, R., (2004) A study into Student Attrition: Why do they go? Leeds, Leeds Metropolitan University Publication
Hayward, R., Hind, D (2002) Web CT: experiences of e-learning to support study skills in Tourism Hospitality and Events. A workshop at the Teaching Learning and Assessment Conference, Leeds, Leeds Metropolitan University.
Conference papers
Kee, R., Graham, D., and Hayward, R., (2007) An exploratory case study of international orientation of Marriott in Leeds, UK. Oxford, CHME Research Conference
Consultancy projects
Scottish and Newcastle Retail, Northampton; Investigation into career opportunities / pathways within their branded operations
British Institute of Innkeeping, London; Review and development of licensed retail management qualifications
LeMeridian Hotels, Leeds; Investigation into staff incentives for restaurant employees
Pinord Wines, Spain; Investigation into market opportunities for Pinord Wines in the UK
Regional Development Seminar, British Institute of Innkeeping, London; Alcohol consumption, changes in the youth market
Oporto, Leeds; A market analysis for ‘style bars’ and proposed business development opportunities
Hotel Catering and International Management Association, (HCIMA) Yorkshire; Investigation into improving member participation at association events
Project Manager – 2nd CHME National Student Conference, Leeds; Conference theme was 'Ethics and Hospitality'
Other
Book Review – Sharpley, R. (2006) Sage Course Companion: Travel and Tourism. London, Sage Publications
Conference paper review panel, CHME Research Conference 2007, Oxford.
