Research expertise
Competitiveness
How do we achieve sustained competitive advantage? What is our competitive difference? Why should anyone buy or use our products and services? Where does competitiveness come from? How do we create competitive strategies?
These are the sorts of questions that intrigue our researchers in this area. We are a vibrant community of academics and practitioners who are interested in uncovering insights into what it means to compete successfully.
Our ambition is to improve the competitive thinking and actions of organisations. At the heart of what we do is the combination of real world practice with academic ideas about what it means to be competitive. Through close collaboration and through high-impact and high-value interventions, we aim to encourage organisations to succeed and thrive whatever their size and operating environment.
Our specialisms include
- developing competitive strategy
- entrepreneurship
- international marketing
- strategic brand management
- organisational learning
- competitive thinking
- digital and social marketing
Recent projects
Projects undertaken by group members include
- strategic marketing and competitiveness senior management development programmes for Sheffield Insulation Group, Earthtech, and Sheffield Care Trust
- market opportunity research on business to business social media and networking, with the Sheffield Business School's Alchemy Exchange
- Knowledge Transfer Partnership with Ideagen documentation software
Key contacts for this area |
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| Paul Johnston |
