Staff profiles
Professor Isobel Doole
Phone 0114 225 4461
E-mail i.doole@shu.ac.uk
Research centres and institutes associated with
Centre for Business and Management; Chartered Institute of Marketing
Subject areas
- international marketing
- strategic marketing
- decision making
Research interests
- enhancing international competitiveness in organisations
- how firms learn to compete internationally
- linkages between organisational learning and sustaining a competitive advantage
- capabilities for effective strategic marketing decision making
Profile
Isobel took up the role of Assistant Dean (Planning and Resources and Head of Postgraduate) within the Sheffeld Business School in June 2009. Prior to this she was seconded to the appointment of Assistant Dean of Research and Knowledge Transfer for 10 months and also held the role of head of the Centre for Business and Management. Her research specialism continues to be in the area of SME international competitiveness.
Isobel is professor of international marketing at Sheffield Hallam University and visiting professor at Audencia Ecole de Management, Nantes, France. She is an experienced marketing professional, researcher and senior academic in the field of international marketing, international competitiveness of small firms and strategic marketing decision making. Together with her co-author Robin Lowe she has built an international reputation through the highly successful textbooks 'Strategic Marketing Decisions and International Marketing Strategy'. The latter is now in its fifth edition (2008) and has sold over 70,000 copies across the globe.
She is a senior examiner for the Chartered Institute of Marketing and, has acted as an expert advisor on a number of governmental committees at a regional and national level.
Isobel was the principal architect of a long term research programme geared towards improving the capabilities of firms to compete internationally. The outputs of this research are now being used across the public and private sector in the UK and internationally. These outputs now form the basis of her ongoing research, publications and consultancy work.
Teaching interests
- international marketing
- strategic marketing decsion making
- the reflective marketing practitioner
- supervision of doctoral students
Research and consultancy projects
- assessing and profiling the capabilities of SME s competing internationally,
- examining the linkages between learning and sustaining competitive advantage internationally
- exploring the learning capabilities in effective strategic decsion making
- linkages between learning and managing B2B buyer-seller relationships
Research outputs - key publications since 2001
Doole, I and Lowe R (2008). International Marketing Strategy, Analysis, Development and Implementation: Cengage, South Western, 5th. Ed. (4th Ed 2004,3rd Ed 2001, 2nd ed.1999; 1st ed.1994)
Doole, I. and Lowe, R. (2008,2007,2006, 2005) Strategic Marketing Decisions: A study text: Elsevier Science
Grimes, a. Doole, I and Kitchen, P. (2007) 'Profiling the Capabilities of SMEs to Compete Internationally' Journal of Small Business and Enterprise Development. Vol 14 No. 1
Doole, I. Grimes,A. and Demack, S. (2006) 'An exploration of the management practices and processes most closely associated with high levels of export capability in SMEs' Journal of Market Intelligence and Planning :Vol 24 No.6 pp 632-646
Doole, I and Lowe R (2005). International Marketing Strategy, Analysis, Development and Implementation: Thompson Learning: Chinese Translation edition
Doole,I.and Lowe, R. (2005) Strategic Marketing Decisions in Global Markets; Cengage, South Western
Doole,I and Saadi ,S. (2005) 'An Exploration of Buyer-Seller Relationship Development in a High Risk Market: A Case Study of a Small British Exporter in Indonesia'. IMP Internatioal Conference .Thailand
Doole, I., Lowe, R. and Lancaster, P. (2004) Understanding and Managing Customers, Pearson/Prentice Hall
Doole, I (2002) 'A case study exploring how a medium sized enterprise developed a sustainable competitive advantage on international markets' International Conference on Medium Enterprise Development. University of Durham
Doole, I and Grimes, (2001) A 'Profiling the Capabilities of SME's To Compete Internationally' Small Business and Enterprise Development Conference
