Staff profiles
Dr Lien Monkhouse
Senior lecturer in marketing
Phone 0114 225 6153
E-mail l.monkhouse@shu.ac.uk
Subject areas
International marketing, consumer behaviour, brand management
Research centres and institutes associated with
Fellow of the Higher Education Academy, Member of the Chartered Institute of Marketing, Member of the Academy of Marketing
Qualifications
- 2009 - PhD in Marketing, Leeds University Business School (LUBS) and Centre for International Business, University of Leeds (CIBUL)
- 2004 - MBA Marketing, Distinction, LUBS
- 2001 - BSc (Hons) Business Studies with first class honours, Foreign Trade University, Vietnam
Fellowship, scholarship and academic honours
- January 2005 - June 2008 - teaching assistantship, marketing division, LUBS
- 2004 - CIM prize for 'Best MBA (Marketing) Student 2003/2004' (MBA 03/04 LUBS)
- 2003 - prestigious FCO Chevening Scholarship to study the MBA 03/04 at LUBS
Profile
Before becoming an academic, Lien had spent three successful years at the position of country PR and marketing manager for Clinique (Estee Lauder) in Vietnam.
During her PhD research, she managed to maintain a strong link with 'real world' marketing through a number of consultancy projects, for example for Birds Eye Iglo Group and a luxury fabric company in North Yorkshire.
In January 2005 Lien started teaching at LUBS for a range of marketing modules (marketing, marketing communications and international marketing). She was a visiting lecturer in marketing at Leeds Trinity and All Saints College during the academic year 2007/2008.
Research and scholarly activities
Since the completion of the MBA, Lien has carried out PhD research in consumer behaviour in East Asian luxury goods market under the guidance of Professor Andrew Lock (LUBS) and Dr Malcolm Chapman (CIBUL).
She has conducted reviews for a few academic journals, for example Marketing Intelligence and Planning. She was leading the organising committee and was the chairperson for LUBS' first doctoral seminar series, which has become a successful monthly scholarly event at LUBS.
Recent publications
Monkhouse L., Lock A.R., Chapman M.K. (2008), 'Perception of Luxury Goods under the influence of Cultural Values: the case of the Confucian Culture (East Asia)', European Marketing Academy (EMAC) 21st Doctoral Colloquium, Brighton, May 2008.
Monkhouse L., Lock A.R., Chapman M.K., (2008) 'The Internet's role in the emerging East Asian market for Western luxury goods - implication for luxury brand management', 4th Scottish Doctoral Management Conference, University of St. Andrews, Scotland, May 2008.
Monkhouse L., (2008) 'Conceptualising the Luxury Contruct and Examining the Influence of Cultural Values: the Case of the Confucian Culture (East Asia)', Seminar at the Centre for International Business, the University of Leeds (CIBUL), April 2008.
Monkhouse L., Lock A.R., Chapman M.K. (under revision), 'Internet Marketing for East Asian Luxury Goods Market', Marketing Intelligence and Planning (manuscript number MIP-01-2008-0006).
Le L., Lock A.R., Chapman, M.K. (2006), 'What is Luxury and do Cultural Values influence how we perceive it?', Leeds University Business School Doctoral Conference, Leeds, June 13-14, 2007.
Le L., Michell P.C.N. (2004), 'Does Internet Marketing Have a Future in the Luxury Consumption Segment in Asia?', MBA dissertation, Leeds University Business School, September 2004.
