Staff profiles
Robin Lowe
Director of CIOD, BSc, MBA, MA
Phone 0114 225 4465
E-mail r.lowe@shu.ac.uk
Research centres and institutes associated with
Centre for Business and Management
Research area
Competitiveness
Subject areas
- international marketing
- innovation and entrepreneurship
- strategic marketing strategy and decisions
Research interests
- international marketing
- innovation and entrepreneurship
Profile
Through his research, consultancy and policy development work in international trade, innovation and entrepreneurship, Robin has made a major contribution to regional policy development and business support. He also has considerable experience of consulting and training with multinationals around the world, including IBM, Microsoft, Astra Zeneca, Renault Nissan, Huawei, and Batelco as well as being an examiner and course director for the Chartered Institute of Marketing. He is the joint author of several best selling texts in international marketing, innovation and entrepreneurship.
Robin has developed a strong regional presence on behalf of Sheffield Hallam University and during the last six months as Director of CIOD Robin has played a key role in securing over £8 million funding for cross faculty projects including Innovation Futures, Innovation Leaders and the HEFC Economic Challenge Investment Fund. These projects provide opportunities for collaboration with organisations to carry out research, knowledge transfer, leadership and management development as part of large, multidisciplinary projects.
Robin's priorities are to develop CIOD's communities of academics, associates, students and practitioners by building research and knowledge transfer in business and management.
Teaching interests
- international marketing
enterprise entrepreneurial marketing and innovation
Research and consultancy projects
- Innovation Futures
- Innovation Leaders
- Learning exchange through student consultancy and applied research
Research outputs - key publications since 2001
Doole, I, and Lowe, R, (2008) International Marketing Strategy, Cengage South Western, Fifth edition
Doole, I, and Lowe, R, (2005) International Marketing Strategy, Thompson Learning, Chinese Translation Edition
Doole, I, and Lowe, R, (2005) Strategic Marketing Decisions for Global Markets, International Thompson
Lowe R and Marriott S, (2006) Entrepreneurship and Marketing Innovation, Butterworth and Heinemann
Doole I, Lancaster P and Lowe R, (2004) Understanding and Managing Customers, FT Prentice Hall
Chapter
Nwankwo, S and Aiyeku J, (2003) Cross Cultural Marketing Strategies for Small and Medium Size Firms, in Cross Cultural Marketing, Thomson Learning
