Marketing
What we do
The marketing department is responsible for raising the awareness and profile of the University through marketing activities. It provides interpretation and monitoring of the marketing context in which the University operates and responds competitively. It assists the faculties and departments in achieving their recruitment targets through market analysis, planning, portfolio management, marketing communication and evaluation.
The department is responsible for developing the University marketing strategy and to undertake the corporate marketing activities to meet the aims and objectives of that strategy. It provides a professional advisory function to inform the University on corporate decision making processes.
The department leads the corporate marketing function and works in partnership with the marketing activities of departments and faculties by providing professional advice, guidance, co-ordination and marketing services.
This includes
- advertising
- alumni relations
- corporate publications
- corporate recruitment campaigns
- corporate identity management
- customer relationship management
- database services
- design and print production service
- editorial services
- market development
- market research
- marketing strategy and planning
- digital marketing (online, email)
Where we are
The department is located in Oneleven at City Campus
How to contact us
Initial enquiries can be made by calling 0114 225 3579 or email enquiries@shu.ac.uk.
