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Year of Entry 2021/22
BA (Honours)

Business and Marketing

Balance theory and practice with personal development and gain transferable skills in the field of marketing.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? NN15
When do I start? September 2021
Placement year available? Yes

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Course summary

  • Develop your understanding of marketing while maintaining a broader business perspective.
  • Learn to adopt a global mindset and understand marketing in a wider domestic and business context.
  • Have the opportunity to study and work abroad and gain hands-on experience of the education environment – with the possibility of Erasmus funding being available to support costs for overseas study.

This course enables you to hone your intellectual abilities and analytical skills. You’ll gain skills in quantitative and qualitative information collection, analysis, synthesis and interpretation, making you a confident candidate for future employment.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.


Watch student Bronwyn Moorhouse talk about what it’s like to study on this course.

How you learn

Watch course leader Elizabeth Dempsey talk about this course.

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business.

You learn through 

  • lectures
  • seminars
  • workshops
  • problem solving exercises
  • case studies
  • individual and group presentations
  • directed learning activities

Course leaders and tutors

No photo of Elizabeth Dempsey found
Elizabeth Dempsey
Senior Lecturer

Elizabeth Dempsey is a Senior Lecturer in Marketing within Sheffield Business School.

Applied learning

Work placements

In year three you’ll have the opportunity to apply the skills you've gained by taking a one-year paid work placement. It’s a great way to improve your industry knowledge with real insight and experience, and to build an eye-catching CV to impress future employers.

Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. You may also have the opportunity to spend a semester at a European university and undertake a 12-month work placement abroad – with the possibility of Erasmus funding being available to support costs for overseas study.

Live projects

You’ll experience work-based projects in each year of your course to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.

Networking opportunities

Prepare for your career through the student Marketing Society, which you gain automatic membership to as a new student. This also gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities.

We’re one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

We’ve also joined forces with CIM to give you the chance to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures we’re equipping you with the best opportunities for a successful marketing career.


Future careers

This course prepares you for a career in

  • account management
  • advertising
  • business analysis
  • business development
  • buying
  • distribution management
  • event coordination
  • management consultancy
  • marketing communications
  • market research analysis
  • personnel management
  • press
  • product management
  • project management
  • recruitment consultancy
  • retail management
  • sales direction

Previous graduates of this course have gone on to work for

  • Allianz
  • Bloomberg
  • L'Oreal
  • Centrica
  • Honda
  • Renault
  • Gripple (UK)
  • Cummins
  • Fujitsu
  • GlaxoSmithKline
  • Kent County Council
  • GE Money
  • IBM UK
  • Janssen Pharmaceuticals
  • Norwich Union
  • Pirelli
  • Royal Bank of Scotland
  • SAP
  • SSE
  • Telefonica UK (O2)
  • Tesco
  • WestfieldHealth

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English language or literature at grade C or 4
  • Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Data Analysis For Business Decisions Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: People And Organisations In Context Credits: 20 Assessment: Coursework
Exam
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Module: Understanding Enterprise And Creativity Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Global Business Environment Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Financial Fluency For Management Decision Making Credits: 20 Assessment: Exam
Module: Integrated Marketing Communications Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Module: Strategic Planning (Shaping The Future) Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Applied Financial Management Credits: 20 Assessment: Coursework
Exam
Module: Business Law Credits: 20 Assessment: Coursework
Exam
Module: Essential It Skills For Business Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Leading And Managing Teams Credits: 20 Assessment: Coursework
Module: Managing International Business Credits: 20 Assessment: Coursework
Module: Planning Your Own Business Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Brand And Reputation Management Credits: 20 Assessment: Coursework
Exam
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Implementing Strategy And Change Credits: 20 Assessment: Coursework
Module: Marketing In A Global Context Credits: 20 Assessment: Coursework
Practical
Module: Marketing Innovation And Creativity Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Business In The European Economy Credits: 20 Assessment: Coursework
Module: Business Operations And Project Management Credits: 20 Assessment: Coursework
Module: Consultancy Skills For Organisational Change Credits: 20 Assessment: Coursework
Module: Contemporary Issues In International Business Credits: 20 Assessment: Coursework
Module: Contemporary Issues In Marketing Credits: 20 Assessment: Coursework
Exam
Module: Customer Psychology Credits: 20 Assessment: Coursework
Module: Financial Fluency For Decision Making Credits: 20 Assessment: Coursework
Exam
Module: Financial Performance Management Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Leadership In Contemporary Organisations Credits: 20 Assessment: Coursework
Module: Managing For Success Credits: 20 Assessment: Coursework
Module: Managing The Digital Enterprise Credits: 20 Assessment: Coursework
Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Business, management and enterprise courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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