Everything you need to know...
International/EU: £14,415 per year (£1,200 for placement year)
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Find out more at our undergraduate open days. Book now for your place.
Course summary
- Develop your understanding of marketing while maintaining a broader business perspective.
- Learn to adopt a global mindset and understand marketing in a wider domestic and business context.
- Have the opportunity to study and work abroad and gain hands-on experience of the education environment – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
This course enables you to hone your intellectual abilities and analytical skills. You’ll gain skills in quantitative and qualitative information collection, analysis, synthesis and interpretation, making you a confident candidate for future employment.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business.
You learn through
- lectures
- seminars
- workshops
- problem solving exercises
- case studies
- individual and group presentations
- directed learning activities
Course leaders and tutors
Elizabeth Dempsey
Senior LecturerElizabeth Dempsey is a Senior Lecturer in Marketing within Sheffield Business School.
Applied learning
Work placements
In year three you’ll have the opportunity to apply the skills you've gained by taking a one-year paid work placement. It’s a great way to improve your industry knowledge with real insight and experience, and to build an eye-catching CV to impress future employers.
Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. You may also have the opportunity to spend a semester at a European university and undertake a 12-month work placement abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Live projects
You’ll experience work-based projects in each year of your course to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.
Networking opportunities
Prepare for your career through the student Marketing Society, which you gain automatic membership to as a new student. This also gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities.
We’re one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
We’ve also joined forces with CIM to give you the chance to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures we’re equipping you with the best opportunities for a successful marketing career.
Future careers
This course prepares you for a career in
- account management
- advertising
- business analysis
- business development
- buying
- distribution management
- event coordination
- management consultancy
- marketing communications
- market research analysis
- personnel management
- press
- product management
- project management
- recruitment consultancy
- retail management
- sales direction
Previous graduates of this course have gone on to work for
- Allianz
- Bloomberg
- L'Oreal
- Centrica
- Honda
- Renault
- Gripple (UK)
- Cummins
- Fujitsu
- GlaxoSmithKline
- Kent County Council
- GE Money
- IBM UK
- Janssen Pharmaceuticals
- Norwich Union
- Pirelli
- Royal Bank of Scotland
- SAP
- SSE
- Telefonica UK (O2)
- Tesco
- WestfieldHealth
Accreditation
The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
UCAS points
- 112
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC at A Level
- DMM in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.
If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Data Analysis For Business Decisions | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: People And Organisations In Context | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Principles Of Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Understanding Enterprise And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Global Business Environment | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Enterprise Theory And Practice | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Finance For Business Performance | Credits: 20 |
Assessment:
Coursework |
| Module: Integrated Marketing Communications | Credits: 20 |
Assessment:
Coursework |
| Module: Sales And Business Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Approaches To Marketing Management | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Business Law | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Leading And Managing Teams | Credits: 20 |
Assessment:
Coursework |
| Module: Managing International Business | Credits: 20 |
Assessment:
Coursework |
| Module: Planning Your Own Business | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Brand And Reputation Management | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Go-To-Market In The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Implementing Strategy And Change | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing In A Global Context | Credits: 20 |
Assessment:
Coursework Practical |
| Module: Marketing Innovation And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Business In The European Economy | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Business Operations And Project Management | Credits: 20 |
Assessment:
Coursework |
| Module: Consultancy Skills For Organisational Change | Credits: 20 |
Assessment:
Coursework |
| Module: Contemporary Issues In International Business | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Contemporary Issues In Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Customer Psychology | Credits: 20 |
Assessment:
Coursework |
| Module: Financial Performance Management | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Leadership In Contemporary Organisations | Credits: 20 |
Assessment:
Coursework |
| Module: Managing For Success | Credits: 20 |
Assessment:
Coursework |
| Module: Managing The Digital Enterprise | Credits: 20 |
Assessment:
Coursework |
| Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Business, management and enterprise courses (PDF, 273.5KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
