Everything you need to know...
International/EU: £14,415 per year
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- Deliver great experiences within the entertainment industry.
- Gain real-world skills in practical classes, live projects and work experience.
- Work at leading events like the Latitude and Leeds Festivals.
- Collaborate with real festival and entertainment managers on consultancy projects.
- Gain industry-recognised qualifications in Health and Safety (IOSH) and licensing (BIIAB).
The festival and entertainment industries offer diverse roles for graduates. On this course, you’ll learn how to deliver exceptional events, and build important industry contacts. You’ll gain the experience, skills and qualifications you need to start an exciting career in anything from music and arts festivals to casinos, theme parks and nightclubs.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Watch course leader Mark Norman talk about the BA Festival and Entertainment Management course at Sheffield Hallam University.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You will develop your skills through a combination of lectures, seminars, workshops, and projects.
Field trips, site visits and work with external organisations enhance your understanding the festival and entertainment industry and its unique challenges.
This course includes two externally accredited and industry recognised qualifications — the BIIAB Level 2 Award for Personal License Holders and the IOSH Managing Events Safely award. Both enhance your employability and are included as part of the course fee.
You learn through
- delivering your own festivals and entertainment experiences
- guest speakers from industry
- problem solving exercises using real-world challenges
- case studies from industry
- individual and group presentations
- field trips
- site visits
- working with external organisations
Course leaders and tutors
Lecturer In Event Management
You will have the opportunity to undertake a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career.
Through our strong relationships with employers we can help you to secure a valuable placement opportunity and support you while you're there. We have a team of staff and tutors who will support you to find the placement that suits your ambitions.
Alternatively, you can complete the Learning in the Workplace semester where you work and study at the same time, with academic lessons carried out remotely during allocated study periods while on placement.
This is recognised by the University as a placement and offers you a quicker way to complete your studies and gain work experience in three rather than four years. By successfully completing this experience, you will be able to obtain 'placement' in your degree title and enter directly into the final year of studies.
We currently have a partnership with Festival Republic, part of the Live Nation Group to provide volunteer and paid staff to both Latitude and Leeds Festival.
The festival and live music sector in the UK is growing and expected to be worth £3.2B by 2023, which means an increased demand for suitably qualified graduates.
During the first and second year of the course there will be a live element where you will either deliver your own festival or live entertainment experience. In the final year you will work on consultancy project alongside an external partner.
There will be an opportunity to join field trips and site visits during the course that enhance your learning and given a practical application to knowledge gained in the classroom.
Through the event management HUB, students on this degree will be able to participate in the various networking events that we host throughout the year to support students in making industry contacts.
This course prepares you for a career in
- festival or entertainment entrepreneurship
- festival management
- festival operations
- tour management
- artiste management and liaison
- venue management (music, arts and culture)
- entertainment venue management (cinema, theme parks etc)
- entertainment operations management
Student success story
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Equipment and facilities
Every year our students take advantage of the wealth of independent venues in Sheffield and the surrounding area to deliver their live projects. These include
- Sheffield City Hall
- the Leadmill
- Yellow Arch studios
- the Hide
- Genting Casino
- 99 Mary Street
- Showroom and Workstation
- Parks and green spaces
We will introduce you to a variety of online event management software packages and virtual event platforms.
This must include at least 64 points from two A levels or equivalent BTEC National qualifications. For example:
- CCC at A Level
- MMM in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels, EPQ and general studies
- English Language or Literature at grade C or 4 or equivalents.
- Maths at grade D or 3 or equivalents.
Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you must have an IELTS score of 6.0 or above with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
|Module: Academic And Professional Skills||Credits: 20||
|Module: Destination Entertainment||Credits: 20||
|Module: Festivals And Enterprise||Credits: 20||
|Module: Marketing Communications||Credits: 20||
|Module: The Eventscape||Credits: 20||
|Module: The Festival And Entertainment Industry||Credits: 20||
|Module: Academic Research Skills||Credits: 20||
|Module: Applied Event Operations||Credits: 20||
|Module: Event Law And Risk Management||Credits: 20||
|Module: Festival And Entertainment Marketing||Credits: 20||
|Module: Managing Entertainment||Credits: 20||
|Module: The Live Festival Experience||Credits: 20||
|Module: Placement Year||Credits: -|
|Module: Arts And Entertainment In Society||Credits: 20||
|Module: Festival And Entertainment Consultancy||Credits: 40||
|Module: Maximising Festival And Venue Outcomes||Credits: 20||
|Module: Research Project||Credits: 20||
|Module: Strategic Event Design||Credits: 20||
Fees and funding
Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Event management courses (PDF, 227.3KB)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.