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Year of Entry 2021/22
BSc (Honours)

Food Marketing and Product Development

Full-time Food and nutrition

Delve deeper into the food industry on this exciting, applied course.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 104 UCAS Points
What is the UCAS code? DN65
When do I start? September 2021
Placement year available? Yes

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Learn the ins and outs of the food industry — studying both manufacturing and retail perspectives.
  • Gain the practical experience and theoretical knowledge that food marketing requires.
  • Benefit from excellent graduate career opportunities — whether in management, buying, marketing or development.

This course allows you to delve deeper into an exciting industry. You'll tackle food marketing and product development from a range of angles and perspectives — preparing for a rewarding career.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

Student view
Watch student Emily Cieslar talk about what it’s like to study this course.

How you learn

Your lecturer's view
Watch lecturer Susan Jones talk about this course.

The degree provides you with the expertise that you need to pursue a career in food marketing, business management or food product design and development. 

There is an emphasis on critical and creative thinking — you'll learn how quick responses can make every difference in the food industry, and you'll develop the analytical, technical, commercial and professional skills that you need for them. Students will learn to identify market niches and satisfy consumer demand; gaining valuable business and management acumen.

You learn through

  • lectures
  • seminars
  • practical sessions in state-of-the-art facilities
  • guest lectures from leading industry professionals
  • problem based learning
  • workshops
  • a live consultancy project in the final year
  • self-directed learning activities

Course leaders and tutors

Paul Beresford
Paul Beresford

Paul Beresford is a senior lecturer and has just submitted his doctorate for examination which explores cultural branding approaches to the UK grocery market

Applied learning

Live projects

There are numerous real-world studies and projects that are undertaken throughout the course. These give you useful real-world experiences, and an opportunity to make industry contacts.

Work placements

You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous students have gained placements at organisations such as Tesco, Asda, Sainsbury's, Morrisons, Bakkavor, Greencore, Unilever, GSK and Samworth Brothers.

Networking opportunities

Industry professionals from a variety of disciplines present guest lectures and lead workshops giving you subject knowledge across a variety of modules throughout the course. You will have the opportunity to meet employers as part of the placement process, at employment fairs, and during practical work based projects. You also work on a live consultancy challenge during the final year, where you are given a brief from an industry partner, which requires you to design, plan and deliver solutions to real food marketing problems.

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Future careers

This course prepares you for a career in

  • food marketing
  • food buying
  • food product development
  • food retail management
  • brand management
  • advertising and marketing communications
  • account management
  • category management

We actively engage with food retailers and food manufacturers and design our course around industry needs to ensure that you enjoy excellent career opportunities.

Previous graduates of this course have gone on to work for

  • Unilever
  • Marks & Spencer
  • Samworth Brothers
  • Sainsbury's
  • Tesco
  • Asda
  • Northern Foods
  • Aldi
Student success story

Food and Nutrition student Emma Taylor spent her placement year developing new food products for PepsiCo International.

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you work with

  • modern kitchens and facilities at Sheffield Hallam's City Campus

Entry requirements

All students

UCAS points

  • 104

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BCC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English language or literature at grade C or 4
  • Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Academic And Professional Skills Credits: 20 Assessment: Coursework
Module: Business Analysis For The Service Sector Credits: 20 Assessment: Coursework
Module: Food Composition And Ingredient Functionality Credits: 20 Assessment: Coursework
Module: Introduction To Food Safety Management Credits: 20 Assessment: Coursework
Module: Marketing Communications Credits: 20 Assessment: Coursework
Module: Principles Of Food Marketing Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Academic Research Skills Credits: 20 Assessment: Coursework
Module: Developing Food Products Credits: 20 Assessment: Coursework
Module: Food Advertising And Branding Credits: 20 Assessment: Practical
Module: Food Concept Feasibility Credits: 20 Assessment: Coursework
Module: International Food Marketing And Retail Practice Credits: 20 Assessment: Coursework
Module: People And Organisations In Context Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Exploring Food Strategy Credits: 20 Assessment: Coursework
Practical
Module: Food And Nutrition Research Project Credits: 20 Assessment: Coursework
Module: Food Innovation Consultancy Challenge Credits: 40 Assessment: Coursework
Module: Food Perception And Consumer Behaviour Credits: 20 Assessment: Coursework
Module: International Food Marketing Planning Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Food and nutrition courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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