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Year of Entry 2021/22
BA (Honours)

Digital Marketing

Full-time Marketing

This course provides the opportunity to develop your understanding of digital marketing, preparing you to excel in a dynamic sector.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? A094
When do I start? September 2021
Placement year available? Yes

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Course summary

  • Benefit from a student-focused approach to learning.
  • Study contemporary digital marketing modules.
  • Learn through critical thinking, problem solving and traditional methods.
  • Develop the digital marketing skills employers are looking for.

This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing – including mobile and social media, underpinned by a solid marketing foundation. By the end of your degree, you’ll have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

Your lecturer's view
Watch course leader Dr Alonso Blanco-Velo talk about this course.

You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities, and will be taught by tutors who have real-world experience in different sectors of business. You’ll undertake modules that give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing and the more strategic aspects of digital communications. This will set you apart when it comes to seeking placements in the industry.

You learn through

  • lectures, workshops and seminars
  • problem-solving exercises
  • case studies
  • research tasks
  • portfolio building
  • self-managed study

Course leaders and tutors

Alonso Blanco-Velo
Alonso Blanco-Velo

I have been lecturer in Higher Education since 2005, with 10 years of commercial and administrative experience. I obtained a PhD in Management in October 2015. I hav … Read more

Applied learning

We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements.

Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. 

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.

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Future careers

This course prepares you for a career in

  • digital marketing
  • communications
  • digital communications
  • agency (digital)

As a graduate of this course you can expect a career in any area of marketing, but with a sound and in-depth understanding of the digital world.

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English Language at grade C or 4
  • Maths at grade C or 4

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Introduction To The Digital Environment Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Digital Technologies Credits: 20 Assessment: Coursework
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Mobile And Social Media Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Customer Psychology And Culture Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits
Module: Go-To-Market In The Digital Environment Credits: 20
Module: Marketing Innovation And Creativity Credits: 20
Module: Strategic Brand Management Credits: 20
Module: Strategic Communications In The Digital World Credits: 20
Module: The Social Psychology Of Digital Media Credits: 20
Elective modules
Module Credits
Module: Communication Concepts For Marketers Credits: 20
Module: Foreign Language Credits: 20
Module: Relationship Marketing Management Credits: 20

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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