Everything you need to know...
International/EU: £14,415 per year (£1,200 for placement year)
Course summary
- Study your foundation year, then progress to the full degree.
- Develop important business skills from the very first day.
- Undertake applied projects and explore different ways of working.
This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Marketing with Public Relations course.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Public Relations course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.
You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.
You learn through
- lectures and seminars
- case studies
- presentations
- self-directed study
- work placements
- activities and events
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
Course leaders and tutors
Tilahun Mekonnen
Senior LecturerCurrently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries
Applied learning
Degree preparation
After the foundation year, you will be ready to start the full degree. BA Marketing with Public Relations is an engaging, challenging course on which you'll cover everything from crisis management to creative skills, and prepare yourself to innovate and communicate in a range of exciting settings
Work placements
On the full course, you will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP
Live projects
You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This gives you a real-world experience to prepare you for your future career.
Field trips
Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
Future careers
The full degree prepares you for a career in
- marketing
- digital marketing
- public relations
- corporate communication
- digital communications
- marketing communications
- content management and creation
- event management
- promotional management
- creative team leadership
- copywriting
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
UCAS points
- 64
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:
- CC at A Level
- MPP in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels and EPQ.
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
GCSE
- English Language at grade C or 4 or equivalent
- Maths at grade C or 4 or equivalent
• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Contemporary Issues | Credits: 20 |
Assessment:
Coursework |
| Module: Introduction To Business | Credits: 20 |
Assessment:
Practical |
| Module: Organisation Management And Delivery 1 | Credits: 20 |
Assessment:
Coursework |
| Module: Organisation Management And Delivery 2 | Credits: 20 |
Assessment:
Coursework |
| Module: Self And Stakeholder Management | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: The Practice Of Accounting, Finance And Economics | Credits: 20 |
Assessment:
Coursework |
| Module: The Practice Of Business | Credits: 20 |
Assessment:
Coursework |
| Module: The Practice Of Business In The Events, Food, Hospitality And Tourism Industries | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Introduction To Pr | Credits: 20 |
Assessment:
Coursework |
| Module: Market And Digital Analysis | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: Pr And Persuasion | Credits: 20 |
Assessment:
Coursework |
| Module: Principles Of Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Organisations And Society | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits | Assessment |
|---|---|---|
| Module: Global Communications Strategy And Critique | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Metrics | Credits: 20 |
Assessment:
Coursework |
| Module: Reputations, Issues And Crisis Management | Credits: 20 |
Assessment:
Coursework |
| Module: Sales And Business Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Approaches To Marketing Management | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Integrated Marketing Communications | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 4
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Contemporary And Professional Issues In Public Relations | Credits: 20 |
Assessment:
Coursework |
| Module: Go-To-Market In The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing In A Global Context | Credits: 20 |
Assessment:
Coursework Practical |
| Module: Pr Specialisms | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Brand Management | Credits: 20 |
Assessment:
Coursework Exam |
| Module | Credits | Assessment |
|---|---|---|
| Module: Communication Concepts For Marketers | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Relationship Marketing Management | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 751.9KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
