Active travel is an important topic for the country, i.e. the use of physical activity within the daily commute. Prof Haake is the Chair of the Active Travel Advisory Board for the Sheffield City Region and advises for the Active Travel Commissioner who has a 20 year investment plan of £2 billion. As a research area, active travel requires a broad portfolio of expertise, led by the group, including data analytics, design, behaviour change and evaluation. The ultimate aim is to help people shift their mode of transport from the car to walking and cycling.