Getting the message across – effective communication is key to success in Real Estate
Tuesday 03 June 2014
'Whilst working as a commercial property valuation surveyor I soon learnt that effective communication is essential in business' says Sarah Cardwell, senior lecturer in valuation and year tutor for the final year of the BSc (Hons) Real Estate.
'Property professionals need to be able to explain complex legal, financial and project delivery issues to clients and wider stakeholders. In recognition of this, part of our final year applied valuation module features an assignment requiring our students to present advice on an aspect of valuation processes through the medium of a poster. Having to condense the complexity of - for example - compulsory purchase orders - onto a single A3 sized poster, really gets students thinking about what will get the key messages across to the viewer. This exercise takes students out of their comfort zone, but results in some great - and very effective - posters. As part of the marking process we display the posters in one of the campus cafes and their fellow students help mark them. It’s also fun to watch students from other courses come over to look at these colourful posters, and perhaps inadvertently learn something about statutory valuation procedures!
'Each year the best poster is awarded a prize by the Association of Chief Estates Surveyors (ACES) and this year's winners were Max Partridge and Matt Turner with a poster illustrating key features of compulsory purchase in the Crossrail project. For the poster project our students work in small groups of two to three students. Our degree features a variety of project-working assignments like this, where we aim to get our students to apply their learning to authentic scenarios that they are likely to face in professional practice.'