Board Member, Advisor, Investor and Mentor
BGL is part of an international group, Budget Holdings Ltd, based in Peterborough, UK. It is a leading digital distributor of insurance and financial services to >9 million customers through brands including comparethemarket.com, Beagle Street, Budget Insurance and Dial Direct (UK) and Les Furets (France).
Kal Atwal joined BGL as a senior marketing manager in 2002, and was appointed to the Group Executive Committee in 2005 as Managing Director for Bennetts, the UK’s leading bike insurance specialist. Kal then led comparethemarket.com as Managing Director from start up until 2012, which became one of the UK's leading price comparison sites under her leadership, having led the launch of the Meerkat brand, followed by the ‘game changing’ Rewards programme.
After successfully scaling comparethemarket.com Kal was promoted to Group Director, retaining responsibility for the strategic development of comparethemarket.com, but also assuming wider Group responsibilities for all brand led businesses. This included Les Furets and Hoy Hoy - price comparison sites in France and the Netherlands, Beagle St - the digital life business and Bennetts - motorcycle insurance.
Prior to BGL, Kal's roles included Marketing Analyst for Northcliffe Newspapers and promoting Inner City regeneration at the Derby Chamber of Commerce. Kal also spent a year in Madrid working for Ernst and Young Accountants.
In recognition for her services to business, Kal was awarded an honorary doctrate from Sheffield Hallam University, where she studied International Business and Spanish.