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Kal Atwal

BGL Group Director, brand-led businesses

Kal joined the BGL Group more than 10 years ago – initially as a senior marketing manager for Bennetts, the UK’s leading bike insurance specialist, before progressing to managing director during a highly successful period for the brand.

In July 2007, Kal was appointed managing director of comparethemarket.com, which has become one of the UK's leading price comparison sites under her leadership.

Kal now holds board responsibility for

  • Beagle Street, the newly launched online life insurance proposition
  • LesFurets.com, BGL's French aggregator business
  • BGL's latest aggregator acquisition Verzekeringssite.nl which is based in the Netherlands

She also leads new business ventures and has retained strategic marketing oversight for comparethemarket.com.

Prior to BGL, Kal's roles included marketing analyst for Northcliffe Newspapers and promoting inner-city regeneration at the Derby Chamber of Commerce. Kal also spent a year in Madrid working for Ernst and Young Accountants.

In recognition for her services to business, Kal was recently awarded an honorary degree from Sheffield Hallam University, where she studied International Business and Spanish.

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