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International market research

Final year languages students from Sheffield Business School have been providing invaluable support to local businesses by conducting international market research as part of their degree courses.

Companies Aardvark Swift, Abel Magnets and Muriel Design each worked with their own group of five students who researched and evaluated international expansion opportunities across Europe. Each business provided their own brief, outlining their needs. 

The students were used their European language skills to conduct online research and contact companies directly to assess the international markets. Following the research, the students employed their analytical business skills to produce in-depth final reports for their clients providing their recommendations for international expansion.

The students provided analytical information of real value to the SMEs, which wouldn't have had the time or language skills to gather themselves. 

'I think that any opportunities to connect students with local businesses should be taken. This is a great chance to open the eyes of undergraduates to “the real world”. It all helps make them more employable. It’s a great initiative – long may it continue!'

Ian Goodall, managing director, Aardvark Swift

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