Over 30 final year students helped Mayflower Engineering evaluate their sales forecasting methods and recommended more accurate methods that the company could adopt. Students on the Business Economics course received a brief to conduct market research to identify ways in which Mayflower could increase sales in new markets due to the recent decline in the steel industry.
Following initial briefings, the students were invited on visits to the Mayflower Engineering factory to better understand the operations of the company.
The students then presented their findings to the company, impressing the company.
'The students developed various innovative ideas which as a business we hadn’t previously considered. These projects are a great way of solving problems because they allow organisations to tap into the creativity and enthusiasm of the students, who approach issues from completely new perspectives.'
Joe Wright, marketing manager, Mayflower Engineering