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Marketing

Marketing

Whether you’re starting out in marketing or progressing your career, we offer a unique learning experience at Sheffield Business School that will stimulate your curiosity and challenge your thinking. You’ll also achieve the professional status needed to get on in modern marketing.

Industry-led, accredited learning

Our links to industry bring real and tangible benefits to your learning experiences and employability. We work closely with market leaders in the UK and abroad such as The Sheffield Insulation Group (SIG), Nestle, the Youngman Group and small local companies on student placements, consultancy projects and research studies. Chartered Institute of Marketing accreditation is embedded into our degrees, meaning you gain professional membership on graduation. 

What you’ll learn

Explore the world of marketing with qualified and practised staff and develop into an effective marketing professional. You’ll learn and apply the fundamental ideas and methods used in marketing, including market orientation, marketing strategy, segmentation targeting and competitive positioning, marketing communications and campaign management. 

Our expertise

Our 27-strong team of academics come from diverse commercial and research backgrounds, with substantial senior marketing management experience. You’ll explore contemporary insights from our latest research in

  • consumer behaviour
  • branding and brand management
  • digital marketing
  • customer value creation and value proposition communication
  • business to business marketing
  • business model design
  • ethical marketing
  • marketing management skills and capabilities

Our aim is to provide you with a stimulating and challenging learning experience and a degree that is relevant and distinctive. On graduation, you’ll have earned the professional credibility that companies worldwide need in their pursuit of competitive advantage. 

Our students and graduates

94% of our graduates go into work (or further study) and have joined the following organisations

  • Google 
  • Morrisons 
  • Boots 
  • Microsoft 
  • Fujitsu
  • Warner Bros 
  • Greencore

Our marketing graduates now work in the following career roles

  • Campaign Specialist
  • Partner Account Manager
  • Global Bid Manager
  • Marketing Manager
  • Concept Developer
  • Social Media Manager
  • Digital Marketing Manager
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