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Andrew Cropper

Andrew Cropper

  • About

    Qualifications

    • 2009: Professional Qualification, Learning and Teaching, Sheffield Hallam University, United Kingdom
    • 1999: Post Graduate Diploma - Social Research Methods, Sheffield Hallam University, United Kingdom
    • 1995: Masters International Marketing, Sheffield Hallam University, United Kingdom
    • 1993: Post Graduate Certificate - Marketing, Sheffield Hallam University, United Kingdom

    Member of professional body

    Membership

    • 2009: , Higher Education Academy (HEA), United Kingdom
    • 2000: , Chartered Institute of Marketing (CIM), United Kingdom
    • 1985: , Institute of Financial Services, United Kingdom

    Programme or Unit leadership

    Course Leader

    • 2008 to 2009: , Sheffield Hallam University, United Kingdom
    • 2007 to 2008: , Sheffield Hallam University, United Kingdom

    Other

    • 2008 to 2010: , Sheffield Hallam University, United Kingdom

    Subject Group Leader

    • 2017: , Sheffield Hallam University, United Kingdom
    • 2010 to 2015: , Sheffield Hallam University, United Kingdom

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2015 to 2016: Customers and Markets, Managing and Understanding Customers, Integrated Marketing Communications, Strategic Marketing Management, Sheffield Hallam University, United Kingdom

    2015 to 2016: MSc International Marketing, Sheffield Hallam University, United Kingdom

    2011 to 2013: Strategic Marketing, Sheffield Hallam University, United Kingdom

    2008 to 2013: Consultancy Project, International Consultancy Project, Academic Research and Reflection, Entrepreneurship and Innovation, Understanding Markets, Dissertation, Sheffield Hallam University, United Kingdom

    2006 to 2013: MSc International Business, MSc Global Business, Sheffield Hallam University, United Kingdom

    2006 to 2010: BA Marketing, BA Marketing Communications and Advertising, BA Business and Marketing, Sheffield Hallam University, United Kingdom

    2006 to 2010: Customer Service Delivery, Sheffield Hallam University, United Kingdom

    2006 to 2010: Small Business Development, Marketing Planning, Dissertation, Sheffield Hallam University, United Kingdom

    2006 to 2011: Marketing, Strategic Marketing Management, Dissertation, Sheffield Hallam University, United Kingdom

    2005 to 2013: Course LeaderStrategic Marketing Management, Product Innovation and Creativity, Marketing Financial Services, Sheffield Hallam University, United Kingdom

    2004 to 2013: Finance and Marketing, Dissertation, Sheffield Hallam University, United Kingdom

    1999 to 2016: MSc International Marketing (multiple modules), Sheffield Hallam University, United Kingdom

    1998 to 2006: MSc International Marketing, MBA: Dissetation, Entrepreneurship, Research Methods, Marketing Communications, Sheffield Hallam University, United Kingdom

    1995 to 2004: Marketing, Research Methods, Sheffield Hallam University, United Kingdom

    1995 to 2004: International Marketing, Marketing Communications, New Product Development, Dissertation, Sheffield Hallam University, United Kingdom

  • Publications

    Books

    Cropper, A., & Parker, J. (2016). Finance and Marketing Core Text. (3). Boston: Cengage Learning EMEA.

    Cropper, A. (Ed.). (2012). Baker, 2012 ,P-O-P Advertising and The Shopper, Popai (UK). Popai (UK).

    Case studies

    Cropper, A. (2012). Dibb, Simkin, Pride and Ferrell, 2012, Marketing Concepts and Strategies, Cengage (Case Studies to support book).Boston: Cengage Learning EMEA.

    Theses / Dissertations

    Alshaer, S. (2016). Competitive advantage through after-sales: A cross-cultural comparison of emerging and established markets. (Doctoral thesis). Supervised by Cropper, A.

  • Postgraduate supervision

    Current supervisions

    • 2013:Supervisor (1 student) (1 student)

    Completed supervisions

    • 2010:Director of Studies (1 student)

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