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Andrew Hirst

Dr Andrew S Hirst FHEA

Principal Lecturer in Information Systems


Dr Hirst is recognised for delivering an outstanding student experience. His innovative approach to course development and management has supported consistent achievements in the NSS. His early research career resulted in a range of high impact publications with over 200 citations, but is now recognised as inspirational by his students in the delivery of enterprise and employability education. He has a passion for all things Marketing.


Currently the Teaching Fellow in Work Based Learning for the College of Business, Technology and Engineering; supporting the development of placement opportunities for undergraduate students. He is based in the Department of Computing and is the current course leader for Business and Enterprise Group courses, running the vibrant enterprise programme for around 250 students. His career experience spans a range of industries that includes companies such as BAe Systems and Tesco. For several years he was a successful business advisor in the creative and digital sector, placing around £1million in regional grants and funding. In his spare time he runs a small student letting company with his wife.

Enterprise Education
Academic Tutoring


Department of Computing

Sheffield Smartlabs

Information Systems

Business and IC, IT with Business Studies and IT Management

Entrepreneurial Theory and Practice 1

Entrepreneurial Theory and Practice 2

Entrepreneurial Theory and Practice 3


Journal articles

Theoharakis, V., & Hirst, A. (2002). Perceptual differences of marketing journals: a worldwide perspective. Marketing letters, 13 (4), 389-402.

Smith, G., & Hirst, A. (2001). Strategic political segmentation - a new approach for a new era of political marketing. European journal of marketing, 35 (9/10), 1058-1073.

Theses / Dissertations

Somali, H. (2018). Assimilation of social media marketing in Saudi large companies : antecedents and consequences. (Doctoral thesis). Supervised by Hirst, A., & Williams, N.

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