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Anna Stalmirska

Dr Anna Stalmirska PhD, PgCert, BSc (Hons)



I am a lecturer in tourism and business at Sheffield Hallam University.

I have a growing reputation for excellence in teaching students from various social and cultural backgrounds. I am enthusiastic about student-centered pedagogy and have a proven record of contributing to education delivery across the range of undergraduate and postgraduate courses.

I engage with faculty, administrators, and students in the attainment of challenging learning, teaching, and research goals. I expertly deliver seminars, student support, online learning resources, assessments, and administration. I offer an impressive reputation for excellence and a passion for providing students with the tools to succeed within chosen careers.

My research and teaching focuses on the tourism industry. I am the module leader for L7 Destination Marketing module delivered to postgraduate students on MSc International Hospitality and Tourism Management.

In September 2014, I was the only person in the Sheffield Business School who was awarded the fully-funded PhD scholarship by Sheffield Hallam's Vice Chancellor, Professor Philip Jones.

In 2017, I completed my PhD in the area of food and destination marketing. I am currently pursuing her research interests in food and tourism, destination marketing and cultural globalisation. My future research agenda entails reviewing and processing the extensive primary data gathered as part of my PhD study and publishing more in-depth analyses from this material. In particular, I would like to more systematically examine questions raised by her PhD, particularly on the issue of “local” food.


2012: BSc (Hons) Tourism Management, Sheffield Hallam University, United Kingdom
2014: MRes Research Methods in Business, Sheffield Hallam University, United Kingdom
2017: PhD, An exploratory study of food in destination marketing, Sheffield Hallam University, United Kingdom



  • 2017: PhD "An exploratory study of food in destination marketing"., Sheffield Hallam University, United Kingdom
  • 2014: MRes Research Methods in Business, Sheffield Hallam University, United Kingdom
  • 2012: BSc (Hons) Tourism Management, Sheffield Hallam University, United Kingdom



Department of Service Sector Management

Sheffield Business School


I have taught students at both undergraduate and postgraduate levels. In particular, I have been responsible for delivering seminars and lectures, student support, assessment and administration. In addition, I have got the experience of supervising Undergraduate and Postgraduate Dissertations, as well as provision of pastoral care through my role as an Academic and Professional Advisor. My most recent teaching responsibilities at SHU have focused on the following modules:

• L4 Academic and Professional Skills
• L4 Marketing Communications
• L5 People and Organisations in Context
• L6 Strategic Management
• L6 Project Supervision
• L7 Destination marketing
• L7 Dissertation Supervision

Previously I also taught on the following modules:

• L7 Business and Management Strategy
• L7 Enterprise and Entrepreneurship in Tourism and Hospitality
• L5 Contemporary Thinking in Marketing
• L5 Operations Management
• L5 The International Business Environment
• L4 The World of Tourism


Key Publications

Stalmirska, A.M. (2020). Cultural globalisation and food in urban destination marketing. Tourism Geographies, 1-19.

Journal articles

Stalmirska, A.M., & Mellon, V. (2022). “It feels like a job …” Understanding commuter students: Motivations, engagement, and learning experiences. Journal of Hospitality, Leisure, Sport & Tourism Education, 30.

Stalmirska, A.M. (2021). Local Food in Tourism Destination Development: The Supply-Side Perspectives. Tourism Planning & Development.

Conference papers

Stalmirska, A. (2016). Food as a component in destination marketing- a case study of Visit England. In Kozak, M., & Kozak, N. (Eds.) 8th World Conference for Graduate Research in Tourism, Hospitality & Leisure, Bodrum, Turkey, 24 May 2016 - 29 May 2016 (pp. 24-29). Ankara, Turkey: Anatolia: An International Journal of Tourism and Hospitality Research:

Stalmirska, A. (2019). Food in destination marketing: the issue of “local”. In Ekinci, Y., Sharples, L., Viglia, G., & Gursoy, D. (Eds.) 9th Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 9 July 2019 - 12 July 2019 (pp. 101-111). University of Portsmouth:

Book chapters

Stalmirska, A., Whalley, P., & Fallon, P. (2019). Food as a component in destination marketing. In Kozak, N., & Kozak, M. (Eds.) Tourist Destination Management: Instruments, Products, and Case Studies. (pp. 123-141). Springer International Publishing:

Theses / Dissertations

Stalmirska, A. (2017). An exploratory study of food in destination marketing. (Doctoral thesis). Supervised by Whalley, P., & Fallon, P.

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